Taimur Khan

Introduction to Affiliate Marketing: A Resourceful Insight! Every now and then, we keep hearing a certain term which, even though being so popular across the globe, makes a little sense to us. We are referring to “Affiliate Marketing” and we bet you have heard this terminology more than often and today we are going to unravel the real concepts behind Affiliate Marketing for all of you understand. What is Affiliate Marketing? Let’s suppose you are a writer, and you have composed a really informative e-book which you want to sell. You contact each and everyone within your social circle to convince them to buy your e-book so that you can earn some bucks. The best case will be, you will end up selling your digital product to every single person in your contact list which may be around 500 people. Still, it’s not enough. Somehow, you get to know a certain guy who has this huge colossal of potential buyers on the web, let’s say his network extends to 50,000 people. Here’s where the concept of Affiliate Marketing kicks in. Here, in this case, you are the real owner of the digital product and that guy is the affiliate. You will give him an affiliate link to further disseminate throughout his affiliate network in return for a small percentage over every purchase of your e-book if that purchase has been made by any buyer belonging to his pool of network. Simply put, Affiliate Marketing is an innovative and advanced marketing strategy which empowers entrepreneurs, irrespective of their business size, to sell their services or products over a vast network of online buyers without investing hard-earned money. Sound pretty convincing right? However, the million-dollar question is, do affiliate marketing yields quick ROI? Does it exactly achieve what is being expected from it? Let’s find out more about it in our upcoming sections! How Affiliate Marketing Works: Before diving into understanding the mechanism of affiliate marketing, let’s get familiar with some of the most important and widely used jargons related to this domain: Advertiser: Also known as the retailer, the store or the merchant, is the one who is responsible for uploading the product, coupons or sales promos in the form of links or banners to his affiliate network. Publisher: A third party web portal or an e-commerce website is tasked with finding a certain product from a credible advertiser and embeds the tracking link into their web portal making it available for the general public. Affiliate Network: The customer while searching for a product, browse through several websites, lands to the publisher’s site eventually. He clicks the buy-link of the product and is automatically redirected to the advertiser’s website where he is supposed to complete the transaction by filling in the sign-up form. Since this product was purchased by a referral link, the advertiser is bound to fulfill his promise of paying a certain percentage to the network and the cycle repeats. Consumer: The person who is supposed to look for a product he needs and eventually buys the product for use. By now, we hope that you have grasped the real essence of Affiliate Marketing and its working periphery. Without a doubt, this is one of the most effective marketing strategies out there in the business world and this is what actually makes a difference because it gives you organic customer for your product and it saves you the extra bucks which you would be wasting if it weren’t for affiliate networks. Why Affiliate Marketing? The reasons why you should invest your time and energy in affiliate marketing are quite manifold however, we will try to enlist a few really convincing arguments which will make you place your trust in it: a. No monetary investment is needed for any sort of hired services or inventories. b. The owner doesn’t have to get involved in hectic dealings with the customers’ pool. c. No matter wherever you are located, your product will be easily shipped, thanks to the wonders of e-commerce. d. You work while laying down your own terms while simultaneously earning big bucks. Final Word: Now that we have illuminated the primary aspects of affiliate marketing, you are all set to explore it on your own. Remember, don’t hold yourself just because you think you don’t have the means to effectively advertise your product. Try affiliate marketing and you will be thanking us in the times to come! .