Syeda Fatima Zehra

Syeda Fatima Zehra Cell# - EMAIL:--Professional Profile Vice President of Digital Transformation with 18 years of banking experience, specializing in operational excellence and change management using Lean Six Sigma. Proven track record in enhancing customer experience, designing customer journeys, and delivering innovative products and services through emerging technologies. Key Competencies • • • • • • Implement Lean Six Sigma Methodologies Strategic Vision & Leadership Key Account Management Change Management & Organizational Transformation Customer-Centric Innovation Lead Design Thinking Workshop & Brainstorming Sessions Technical Skills Data Analytics & Business Intelligence Automation & Process Optimization Lean Six Sigma & Agile Methodologies Emerging Technologies ERP Systems, CRM, Core Banking System : : : : : • • • • • • Process Optimization & Improvement Project & Program Management Financial Acumen & ROI Management Collaboration & Stakeholder Management Analytical & Data-Driven Decision Making Requirements Gathering and Documentation Advanced Excel, Power BI, IBM Cognos, SPSS, Minitab RPA-UiPath, BPM software, Microsoft Dynamics Microsoft Visio & Project, Atlassian JIRA, Confluence, Figma RPA, Blockchain, IoT, Cloud Computing Oracle, CRM, T24 Key Achievements at Meezan Bank LTD. • Setup Center of Excellence for Robotic Process Automation (RPA) this shop managing in-house software house typically works by providing software development services to clients. This involves various stages such as requirement gathering, analysis, design, development, testing, deployment, and maintenance of Software Bots. • Currently engaged in the development of the Meezan Digital Framework, which aims to foster a digital culture and enhance digital capabilities at the enterprise level. This initiative encompasses various components, including the Digital Learning Program, Digital Mentorship Program, and Digital & Continuous Improvement Campaigns. • Successfully Implement Oracle Project Costing & Property Manager Apr-2024. • Currently under development a system, based on AI (Artificial Intelligence) for Cheque Clearing Process, and Digital Solution for Fund Transfer through Paper Based Cheques, Started in Mar-2024. • Successfully Conducted Design Thinking workshop for ‘’Digitalization of Al-Meezan Customer on boarding process for Branches, Website/ Mobile App” in Mar-2023. • Successfully carried out Design Thinking workshop for ‘’Digitalization of Cheque Clearing & Internal Fund Transfer Process” in Mar-2023. • Designed a system, based on Robotic Process Automation (RPA) for extracting different bureaus for credit scoring started in Oct-2022. • Successfully Designed & implemented, SBP project for Digital SPRC, delivered in Aug 2022. • Executed Designed Thinking workshop for revamping administration department initiated in Jan-2022. • Successfully designed and executed a project for Marketing Department, Meezan Leads System in Mar-2022. • One of the best solutions designed and applied for SBP PRC Automation Project completed in May-2021. • A project for controlling Income leakage in payments system successfully enforced, sponsored by Corporate & Institutional Banking in Jan-2021. • Effectively developed of TBO SBP Report Automation, which result is decreasing TAT by 84% of SBP reporting from 3hours to 30minutes project completion in Oct-2020. • Successfully designed & realised, Home Remittance COC project with Improve TAT by 87%, from 25 minutes to 3 minutes, which result increase in daily transactions processing by 22%. project delivered in May 2020. • CAF successfully reviewed by SBP’s Joint Director Ms. Sundas Saleem in April-2019. • CAF-2018 Successfully submitted to Director CPD at SBP-2019. • Call Center Scorecard and SLA according SBP requirement successfully enforced-2019. • FTC Training achieved 89% of overall staff in 2018. • CAF-2017 Successfully submitted to Director CPD at SBP-2018. • Selection as Soft Skill Trainer -2017. Professional Experience Jun 2024 -To Date VP Digital Transformation, Digital Transformation & Innovation, Meezan Bank LTD. Apr 2022- May 2024 AVP Digital Transformation, Digital Transformation & Innovation, Meezan Bank LTD. Oct 2019 -Mar-2022 Manager Digital Transformation, Digital Transformation & Innovation, Meezan Bank LTD. Oct 2018 -Sep 2019 Manager Banking Conduct, Service Quality, Meezan Bank LTD. Mar 2017 -Sep 2018 Service Quality Analyst, Service Quality, Meezan Bank LTD. Sep 2013 -Feb 2017 Area Service Quality Manager, Service Quality, Meezan Bank LTD. Aug 2010 -Aug 2013 Service Quality Coordinator, Service Quality, Meezan Bank LTD. May 2007-Jul-2010 IT /Operation Officer, Credit Card Division Askari Bank LTD Sep 2002 - Oct 2003 HR & Admin officer, XORBIX TECHNOLOGIES INC. Responsibilities as VP Digital Transformation & Innovation, Digital Strategy Development and Execution: Lead the creation and execution of the digital transformation strategy to drive business growth and operational efficiency. Align digital initiatives with the organization's long-term goals and market trends. Collaborate with senior leadership to ensure seamless integration of digital tools and platforms. Technology Leadership and Innovation: Identify and implement emerging technologies such as AI, RPA, blockchain, and cloud computing to optimize business operations. Drive a culture of innovation by exploring new digital opportunities and leading technology adoption across the organization. Evaluate and select technology platforms that deliver competitive advantages and enhance customer experiences. Process Improvement and Automation: Use Lean Six Sigma methodologies to streamline business processes, reduce inefficiencies, and drive cost reductions. Lead automation initiatives, ensuring that digital tools are leveraged to simplify workflows and increase productivity. Conduct diagnostics to identify areas for operational excellence and improvement. Customer Experience Enhancement: Design and implement customer-centric digital solutions that enhance the overall customer journey. Utilize data-driven insights to personalize customer experiences and improve satisfaction across digital channels. Collaborate with marketing, sales, and product teams to deliver innovative services aligned with customer needs. Change Management and Organizational Transformation: Lead change management efforts to ensure the successful adoption of digital technologies and new processes. Develop and implement strategies that drive employee engagement and reduce resistance to transformation. Provide training and development programs to build digital competencies within the organization. Project and Program Management: Oversee large-scale digital transformation projects, ensuring successful implementation within scope, timeline, and budget. Monitor project performance through KPIs and performance metrics, ensuring continuous alignment with business objectives. Foster collaboration among cross-functional teams to drive project success. Stakeholder Management and Communication: Act as the key liaison between technology teams, business units, and executive leadership, ensuring alignment on digital initiatives. Present regular progress reports and digital transformation updates to stakeholders. Ensure transparency and effective communication around digital goals, timelines, and expected outcomes. Financial Management and ROI Evaluation: Develop and manage the digital transformation budget, ensuring optimal use of resources. Evaluate the financial impact of digital initiatives, ensuring ROI aligns with business objectives. Perform cost-benefit analyses for technology investments to prioritize high-impact projects. Risk Management and Compliance: Ensure that digital transformation initiatives comply with industry regulations, security protocols, and data privacy standards. Proactively identify and manage risks related to technology adoption, including cybersecurity threats. Establish protocols for safeguarding data integrity and business continuity. Professional Development Various workshops, seminars and courses attended during the career to date. • • • • • • • • • • Project Initiation: Starting a Successful Project, By Google, Mar-2025. Foundations of Project Management, By Google, Mar-2025. Certified Business Analysis Professional™ (CBAP®), By IIBA & Starweaver, Feb-2025. RPA Basics and Introduction to UiPath, By UiPath, Feb-2025. Microsoft Azure Management Tools and Security Solutions, By Microsoft, Jan-2025. Introduction to Microsoft Azure Cloud Services, By Microsoft, Oct-2024. Introduction to Blockchain for Financial Services, By INSEAD, July-2024. Design-Led Strategy: Design thinking for business strategy and entrepreneurship, by The University of Sydney, June-2024. Build and Execute an Organisational AI Strategy, By Coursera, June-2024. RPA Lifecycle: Introduction, Discovery, and Design, By Automation Anywhere, May-2024. • • • • • • • • • • • • • Introduction to Agile Development and Scrum, By IBM, May-2024. Lean Six Sigma Black Belt from SQI International, November-2022. Workshop on Designed Thinking by AUC, -2022. Certified from IBP on “SBP’s CGHM Review,”-2019. Certificate of participation at IBP on “CAF Review 2018 Readiness Workshop”-2019. Certificate of participation at IBP on “Working with Advance Excel & Power BI”-2019. Certified from Meezan Bank on “Six Sigma Green Belt” By Mr. Umer Mansoor Black Belt from PIQC -2019. Certified from IBP on “SPB’s Guidelines on Prohibited Banking Conduct,”-2018. Certified from IBP on “Latest SPB’s Guidelines on Call Center Management at Banks,”-2018. Attend workshop on Corporate Etiquette and Personal Grooming -2018. Certified from IBP on “SPB’s Fair Treatment of Customer Framework Certification,”-2017. Certified from IBP on “SBP's Conduct Assessment Framework for Banks,”- 2017. Certified Soft Skill Trainer (By Sohail Zindani)-2017. Qualification- Masters Business Administration (MBA-HR) Iqra University, Karachi Bachelor of Education (B.Ed.) University of Karachi Master of Arts (M.A. Sociology) Department of Sociology, University of Karachi Bachelor of Arts (B.A.) University of Karachi Publication & Editorial Participation and review “Service Heroes of Branch Banking” and “Mandatory reporting complaint management performance” published in Annual reports and quarterly Pages. Employee Handbook reviewed with Service Quality & FTC prospect.