Syed Hassan Burhan

Listing Analysis Helium 10’s Cerebro: This tool is being used for reverse ASIN, where we put our ASIN (i.e., B08PFM9JXH) at 1st place and select rest of market. top 9 relevant competitors so we can understand how well product is ranked on different keywords as compared to other competitors. Don’t forget to Check “Exclude Variations” Box so we can exactly find exact matching competitors and can avoid ASIN’s variation. It extracted total 3752 Keywords (KWs) /Phrases, for analysis purpose we have to further refine our research. For Analysis purpose I applied 2 additional filters 1. Search Volume (SV) Minimum: 300, as low SV KWs usually brings no sales. 2. Competitor Performance Minimum:5 & Maximum:10, this score tells us how well competitors are performing on the said KWs. On given filters we came on 44 top-most converting keywords and unfortunately our performance is very bad on them. I attached snapshot of top 20 on which we can clearly see that our competitor is performing very well, evidently seen by looking at competitor performance score and our position can also be seen in highlighted column. Among top 44 KWs we hold only 1 position among 1 to top 10 Organic positions which have low SV as well. On rest of keywords, we are beyond top 10 positions hence we are not utilizing the whole potential of the niche. Recommendations: We must make sure that all top 44 KWs must be used in listing front end and back end so we can achieve better listings Ranking which results in sales. Helium 10’s Listing Quality Score: This tool gives product detail page evaluation score based upon numerous factors i.e., Product Image, Listing texts, Reviews & Rating. Used listing quality score matrix which appears just on top left of main image, need Helium 10 extension to be installed. Based upon Product Detail Page (PDP) score via Helium10 which is 9.82 there are few segments on which we can work so we can achieve 10/10 score. We need to add one more image to increase our Listing Health Score to 10 And we have only one Top Performing keyword having 3997 search volume. Helium 10’s Listing Analyzer: Our listings Revenue and BSR Market Analysis: Market analysis is also done under listing analyzer section, it has Six basic matrix of analysis, on which we can assess how well we are performing in terms of sales, price, revenue, BSR, reviews and rating. Sales: Our ASIN’s B08PFM9JXH sales is not up to the mark as shown it have estimated 390 unit per month sales which is below market estimate of 716 units per month. Recommendations: We must increase sales up to this average and there is gap of 54% i.e., 326 units with our existing sales units. Sales also drastically dropped since of Nov-13 2022, see below. Revenue: Same goes with revenue, as per H10 our revenue estimates are $ 15K / month for one variation which have capacity to go up to $50k / month based on average Market Revenue. Listing SEO (Optimization with Keywords): Out of 42 filtered Keywords, you’re listing only contain 2 phrases and only 9 words. So, you need SEO of your listing front-end and back-end to increase the traffic to have more sales organically. Please find the screen shot below. Conclusion: Based on the listing analysis, you need to do SEO of your listing and it seems like you are not running PPC campaigns to get more sales and your sponsored rank is also very bad. To have more sales, we need to run PPC campaigns Thanks.