Syed Hassan Burhan

Evaluation Points during Product Research 1. Ratings should be 4.4 or above in top 16 or first page depends on product (low rating means returns) 2. Review counts (It’s better to have few Sellers having reviews greater than 1500) 3. Variation per Listing (Max 3-4) 4. Check design variation across the first page (should be less) 5. No Price Inconsistency Run Jungle Scout tool 6. No Brand dominancy or AMZ dominancy (you can have max 2 sellers allowed as per product who have multiple products) 7. Check FBA potential (70% seller should be FBA) 8. Revenue as per your investment 9. There should be Revenue Depth Run Helium 10 tool 10. Identify KWs through REVERSE ASIN 11. Check Search Volume of top KWs 12. Check Seasonality 13. Check Patent 14. Calculate your profit margin using FBA calculator If product satisfies all above mentioned points, then it is good and viable product to launch. After product research, I also evaluate the competitor’s reviews and check if there is any possibility to improve our product Product Research Techniques 1. Brand Analytic Sheet (SFR Method) 2. Amazon Top Customer’s Reviewer List 3. After finding any worth shortlisting product, click on the seller’s name and look through their products from here you can find fresh ideas 4. Product Detail Page Chain Method 5. Helium 10 Black Box method 6. Also getting ideas from different YouTube Product Research Gurus like Robert Rickey After Product Research, I can help you in preparing complete Launch and Rank plan