Heuristic Design Evaluation
Evaluation
Evaluation Report
Overall Score
82%
Overall the website reviewed scored great in this
heuristic evaluation. This means that the nearly all of
important UX elements were in place and working well.
However, there is still room for improvement as any one
of the areas reviewed could make a big impact on the
performance of your business. It is best to review the
below information to understand the specific areas or
themes that still require improvement. From this you can
draw up a list of things to improve. Consider elements
which are at the beginning of the journey as higher
priority. Remember if you are regularly changing
elements on your website you should consider reassessing your website by doing another heuristic
evaluation.
01 SITE NAVIGATION
Good areas
Clarity of current location within website.
100%
Ability to return to previous page or homepage.
Logical hierarchy of categories or pages.
Categories/Menus are mutually exclusive and contain the expected information.
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02 INFORMATION
Good areas
63%
Consistency of fonts, colours, icons, layout and links.
Content is unique per page.
Legibility of written information.
Ability to quickly locate information.
Localisation of content.
Areas to improve
Logical order of content presented.
Icons provide expected information or actions.
Photographic quality.
Customer needs focused content.
Conciseness of content.
Information and terms used are familiar.
03 TRUST AND PERSUASION
Good areas
Content to remove apprehensions when providing personal information.
88%
An easy to read privacy policy.
Presence of SSL certificate.
Additional company information and reference to real people to add trust.
Help and assistance provided.
Staggered levels of investment/commitment.
Persuasive social proof.
Areas to improve
Ease of finding company contact details.
User journey free from interruption.
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04 SEARCH
Good areas
Visibility of search box.
100%
Suggestions in search results.
Advanced search features.
Ability to undo or remove advanced search features
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