Experiential Marketing for Consumer Engagement
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The Heady Mix of Consumer Engagement, Brand and Innovative Data!
Every event brings a new experience! Often it evokes memories too.
It’s enthralling both for the people who attend such events and also for the ones who organize them.
Be it marquee events like Grand Slam Tennis tournaments, Major League Baseball (MLB) or a corporate event, a lot of efforts are being put in behind the scene to make these proceedings successful.
The common purpose of organizing such events could be entertainment, people engagement and providing motivation. However, there is more to it. For the organizers, any gala event brings in opportunities to get some precious and insightful data.
Let’s assume that a sports enterprise that organizes Mixed Martial Arts (MMA) events (like UFC) is putting up a qualifying round in Dallas. Now, they want to track how many people are attending the event and their behavioral pattern through a data collection process. The company wishes to use this data to improve its brand engagement at future events.
This is where a data solutions provider plays a significant role because this is what we do. We are a leading organization in the behavioral event measurement industry. Our sole business objective is to provide real-time, measurable, and actionable data through high-end technology.
How a Data Solution Provider do things Differently
Well, equipped the advanced technologies, data solution providers take a different approach or methodology while collecting data.
The process they follow is not entirely based on just Radio-frequency Identification (RFID) or social media techniques. As a data company, they focus on collecting comprehensive, actionable data that provides key decision-making ability to clients. The data helps them attract customers and generate a measurable return on investment (ROI).
Now, if we get back to the above example about organizing an MMA event. The organizer can get the relevant data through our:
Dashboard – Through the Reporting Dashboard, companies can monitor and report on event activities. The organizer will have instant access to important metrics such as the number of registrations, queue times, mobile download, etc.
RFID System – By using RFID data providers facilitate brand awareness among consumers. The attendees can quickly get authorized access to the event, collect content, and share their experiences through social media.
Mobile Registration – These days, there is always a mobile registration platform where fans can easily register themselves without going through hassles of traveling to the physical site.
Access Control Data – With the usage of various mechanics such as RFID, wristbands and access credentials, data companies efficiently manage the access control system and provide comprehensive data to their clients.
In addition to the above, a professional firm also provides key data through social media integration, analytics, and lead management system.
When you need experiential data to engage and entertain your consumers by implementing fresh ideas, then consult a high-end data solution provider. Leading companies in this area are continually evolving to provide the most interactive measurement systems to its clients, along with immersive medial solutions.
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