Srikanth Puthenmarath

Srikanth Puthenmarath Consultant Profile Strategic business leadership at Eisai: Business turnaround through focused optimization of resources across product portfolio, distribution and supply chain management, managing stakeholders and business partners in consensus with the parent company. Identified revenues through new product and division launches while accelerating the team performance through measured corrective steps. Established patient care initiatives with disease experts and setting up third party patient support systems Kick start commercial operations: for a start-up organization: New division launch involving disease & product portfolio identification, search for suppliers, pricing, packaging, building KOL advocacy group, collaborating with NGOs, developing commercial launch plan, sales team recruitment and training. Versatile and a result driven professional with 3 decades of experience in the Indian pharmaceutical industry with indepth expertise in the Strategic Business Leadership, Project management, P&L Initiative, Revenue Enhancement, Brand management, KOL management, Communication strategies, New Division Launches, Brand Launches, Brand Life cycle management, Patient support services, Business Alliances, and Team Management . Has the experience of managing multiple therapy areas like Rheumatology, Oncology, CNS and Pain and has managed blockbuster brands like Frisium, Clexane, Arava, Halaven and Ultracet. He has worked with Sanofi, Mylan, J&J and Eisai Pharmaceuticals where he held Leadership position as GM, Sale & Marketing for CNS and Oncology divisions Exploring newer avenues for revenue and LCM: Opened new revenue streams for an existing profitable heritage brand through in depth analysis of patient journey, validating with disease experts, creating a new pilot through contract FF for strategic rollout within project timelines to validate the practical relevance of the business proposal. Led a campaign to brick wall a heritage brand from counterfeits collaborating with an agency involved in raids along with local FDA. In-clinic brand promotion and KOL management: Experience of launching many research and generic brands across companies through the right identification of doctors across specialties, focused and applied analytics on attitudinal segmentation, exploring differential communication methodologies leading to faster prescription generation. Managed high end disease specialists exploring identified needs to add value to the health care practitioner. Experienced in setting up and managing sales teams marketing value added premium brands across chronic super specialty disease areas. Experienced in driving disease awareness campaigns through well designed channels and publishing the analyzed data Srikanth brings in a 360° understanding and expertise in the management of commercial operations in the Indian pharmaceutical industry.