Sonu Yadav

SONU YADAV SOCIAL MEDIA AND MARKETING PORTFOLIO Personal and professional projects 2016 - 2019 2/19 Curriculum Sonu Yadav 5 Social Media Manager Digital marketing agency work | 2016 – 2017 8 EnB Fashion Freelance work : Facebook |- 11 Social Media Consultant Contractual work : Twitter | 2018 14 Digital Marketing Head Agency work | Ongoing 17 Content Writing Projects Freelance work Content Social Media And Marketing Portfolio 3 SONU YADAV birth | 12 July 1991 nationality | Indian EDUCATION 2018 – 2020 MBA in Marketing Integral University | Lucknow, India 2018 – 2020 Bachelor of Technology Uttar Pradesh Technical University | Lucknow, India Masters in Digital Marketing Kallada University | Online Course PROFESSIONAL EXPERIENCE 2016 - 2018 Part | Social Media Manager Gozoop Online Pvt. Ltd. | Mumbai, India Working with LNR team to improve brand sentiments on social.. Creating content to build brand awareness. Organizing twitter India trends to enhance brand reach. Strategizing & executing various membership program. Delivering training workshop lectures on effective use of social media. Content creation for government organization and officials. Analyzing and reporting social trends 2017 - Freelance Social Media Strategist Working with a women wear brand to provide them with the tools to define social media strategies that subject their needs and design short term campaigns when necessary. Moreover, monitoring and analyzing the results of said strategies and campaigns to increase brand awareness and adapt the brand’s approach to respond to social media trends. 2018 (6 months) Curriculum Sonu Yadav Part | Social Media Consultant Uttar Pradesh Police Department | Lucknow, India Determining the best possible content strategies to improve brand sentiments. Monitoring & analyzing social media trends to create engaging content. Planning campaigns to drive brand imagery and advisory. Creating social PR 3/19 2018 - Present Manager | Digital Marketing Head Quaere E Technologies | Lucknow, India Leading teams to manage social media platforms for various clients. Marketing solutions – online & offline to drive revenues for the clients. Strategizing and executing short & long term campaigns as per client’s needs. Ads design and management as per need. Market research to suggest various clients on the opportunities that can be leveraged to enhance business. Client retention & building. SOFTWARE SKILLS LANGUAGES FB analytics + ads Google analytics + ads LinkedIn analytics + ads Twitter analytics + ads English Native Speaker Hindi Native Speaker SKILLS Content Writing Website content Blogs and articles Translation SEO On-page Graphic Designing Logo Company brochures Social media posts Slide shows Infographics Presentations Client pitches Product catalogs Business proposals Training presentations Resume & CVs Curriculum Sonu Yadav Content Writing 4/19 Website content Blogs and articles Translation Branding Adobe Photoshop Adobe Illustrator Microsoft Office iMovie SOCIAL MEDIA MANAGER AGENCY WORK | 2016 – 2017 SOCIAL MEDIA MANAGEMENT Digital marketing agency work | 2016 – 2017 Political party & corresponding social media 5/19 Samajwadi party is a national political party in India. This was my introduction to the social media managing environment and served as a great experience to learn how the ‘behind the scenes’ work. During this I was able to work with one of the prominent Indian political party and experience the India’s most dramatic 2017 Uttar Pradesh elections. It proved to be an opportunity to learn how to handle public sentiments and social crisis and measure how different strategies were executed to increase client awareness. team work / social media and community management / content creation / crisis management / content planning / twitter trends / KPI analysis / reporting & presentation 2017 UP ELECTION CAMPAIGN - Facebook #KaamBoltaHai Central Campaign Website Content Writing mini blogs and articles to showcase client’s work and achievements Content Strategy Creating content strategies based on audience taste & likeability Facebook Live Covering party events and rally and showcasing on Facebook using its live feature Listening & Responding Interacting with masses to improve party sentiments 6/19 Content Creation Creating conventional and non conventional content pegs to drive party images Content Amplification Ensuring that content reaches to the targeted masses Blogs and Articles Writing articles on 3rd party websites and platforms to increase the digital reach Blogger Outreach Working with bloggers to create content and enhance brand presnece 2017 UP ELECTION CAMPAIGN - Twitter #KaamBoltaHai Central Campaign Periscope Covering party events and rally and showcasing on Twitter using periscope Listening & Responding Interacting with masses to improve party sentiments Content Creation Creating conventional and non conventional content pegs to drive party images Influencer Profile Building & Management Managing influencer profile Twitter followers made – 20K+ (12 months) Facebook likes – 2.5K (3 months) Membership campaigns 7/19 Content Amplification Ensuring that content reaches to the targeted masses SOCIAL MEDIA STRATEGY FREELANCE WORK | 2017 – SOCIAL MEDIA MANAGEMENT Freelance work : Facebook | 2017- Social media work with Ethnic & Beyond 8/19 As a freelance social media strategist I worked with EnbFashion which is a women fashion wear brand, to help them establish social media strategy that could fit their brand needs at a certain moment. During this time I was able to capacitate people and give them the necessary tools to execute said social media strategies, and I analyzed the results to present them reports that included the strongest points in the campaign and the opportunities for improvement. Social media strategy / team management and capacitation / networking / analyzing and reporting / customer services / client relation / presentation Ethnic And Beyond (Facebook Strategy) The main goal was to increase brand awareness and use Facebook as a platform to promote their products and generate traffic to their website. Facebook was also used as advertising platform to drive sales and provide customer services Facebook SHOP Showcasing all EnB products on Facebook Page INFLUNCER OUTREACH Influencer program was used to build brand recognition and to drive sales. In 12 months +8,251 PAGE LIKES 690 AVG. PER MONTH +10,950 POST LIKES 60 AVG. PER POST +3,600 POST COMMENTS 20 AVG. PER POST 9/19 Ethnic And Beyond (Instagram Strategy) The main goal was to increase brand recognition and use Instagram as a platform to share user generated content. It was also used as a medium to organize influencer collaboration. In 6 months +824 FOLLOWERS 135 AVG. PER MONTH +1,800 LIKES 45 AVG. PER MEDIA +450 COMMENTS 10 AVG. PER POST 10/19 SOCIAL MEDIA CONSULTANT UTTAR PRADESH POLICE | 2017 – 2018 (6 months) SOCIAL MEDIA MANAGEMENT Contractual work : Twitter | 2018 Social media work with Uttar Pradesh Police Dept. 11/19 As a junior media consultant I worked with UP Police to help them improve public sentiments and departmental communication over social. During this time I was able to create mentions in the local and national media houses for the client with our engaging and viral content. I also helped client with various campaigns to drive social awareness and advisory. Content creation / listening and responding solutions / keyword tracking and reporting / crisis management / content planning Uttar Pradesh Police Dept. (Twitter Strategy) During my time as a consultant I had to create viral content to improve public sentiment and build trust. Our main goal was to establish a positive and friendly image for the client . 12/19 Uttar Pradesh Police Dept. (Achievements) 13/19 DIGITAL MARKETING HEAD Quaere E Technologies Pvt. Ltd. | 2018 – Leading digital marketing wink in association with said company Digital Marketing Head Agency work | Ongoing This is my introduction to the team lead and client management and is serving as an incredible experience to learn how to lead an entire department. Currently I am working with various brands in different industries including government organization, industry incubator, mobile banking and MLM segment. 14/19 Team management / client relations / social media strategy and execution / media buying / ads management / content planning / reporting / presentation / market research INSTITUTE FOR INDUSTRIAL DEVELOPMENT(Facebook Strategy) The main goal is to create brand identity. and drive brand awareness. We are using Facebook as a tool to generate leads for client business and drive their membership programs. In 6 months +7000 PAGE LIKES 1,160 AVG. PER MONTH +6,000 LIKES 50 AVG. PER MEDIA +3,600 COMMENTS 30 AVG. PER POST 15/19 INSTITUTE FOR INDUSTRIAL DEVELOPMENT(Lead Generation Strategy) The main goal is to create brand identity. and drive brand awareness. We are using Facebook as a tool to generate leads for client business and drive their membership programs. In 6 months CAMPAIGNS RUN 50+ LEADS GENERATED 2500+ AVG. LEAD COST 15 INR 16/19 CONTENT WRITING FREELANCE WORK CONTENT WRITING PROJECTS Freelance work Creating content for websites 17/19 MAGIC MARKETING The main goal was to create SEO friendly content for the websites. VISIT WEBSITE 18/19 VISIT WEBSITE VISIT WEBSITE VISIT WEBSITE SONU YADAV SOCIAL MEDIA AND MARKETING PORTFOLIO Personal and professional projects 2016 – 2019 19/19