Somesh Tripathi

A SEO Case Study of Tajfoods.com.au About The Client Taj Foods have grown to become one of the leading basmati brands amongst the extremely discerning rice eating community, and one of the leading Basmati Rice Manufacturers, Importers, and Exporters in Australia. Consistent high quality, attractive price points, very high customer satisfaction and brand loyalty have been the main guiding principles of growth. Target Audience is Worldwide Rice & Food Markets. We started managing their Search Engine Optimization, especially for Organic Search, since May - 2018. Website: https://tajfoods.com.au/ Challenges ➔ Tajfoods.com.au was struggling to be on the first page and gain search engine traffic. ➔ Tajfoods.com.au wanted to rank with highly competitive search terms for these keywords group like rice brands(Basmati), dairy products, spices etc. ➔ Improving ranking and organic traffic was a very tough task, due to highly competitive foods & supplements keywords in the world. ➔ Tajfoods had bad user-experience, and high bounce rate & CTR. ➔ Tajfoods were fighting with tough competitors like Alibaba, Amazon, etc. Challenges (contd.) ➔ 1000+ unnecessary links was already indexed in Google, Bing, & Yahoo. ➔ We were monitoring on regular basis because some of the competitors were doing spamming & bot attacks. ➔ Targeted demographics based audience. ➔ Lots of bad links were already built. ➔ Business was not appearing in Local searches. Strategies Achievements ➔ Increased the competitive keywords rankings tremendously ➔ Increased Organic traffic per month ➔ Increased Unique & genuine visitors ➔ Bounce rate improvements ➔ Improved page views & sessions ➔ Target on demographics based visitor ➔ Gave a unique user-experience ➔ Performed On-site Maintenance ➔ Increased interest based leads Improved Rankings We worked on few keywords, built authority and ultimately influenced their search result ranking in 3-4 months. Now, 18 of their keywords rank among the top 10. And 10 keywords rank among the top 3. And 4 keywords rank Number 1. 10 Keywords Rank In Top 3 Real Screenshot of Ranking Real Screenshot of Ranking (contd.) Improvement In Organic Traffic Achieved 0 to 16 Clicks Per Day 100% Improvement Organic Search in 3-4 Months