Simon Newman

3 CREATIVE CAMPAIGNS Id e at ion, A r t Director. D esi gn ed by Si m on Newm an . Main Objective was to promote Trips to Vegas through a choose your own adventure (video) experience with Facebook customization, sadly it is not online today but was an amazingly rich web experience for any fortunate enough to play. The more personalize a marketing campaign can be the more a customer feels attached to the brand. The concept was to explain via video webcam why you had certain “surprise” items in your luggage. Once completed you could pack “surprise” items into a friends bag and enter them into the promotion. The best smooth talkers won a trip to vegas. 60,000 visits in the first 3 days 250 submissions 7 Winners Once notified another experience took place. I can’t go in to details but let’s just say things got wild. It began with a Youtube premiere movie trailer. https://simonnewman.carbonmade.com/expedias-smooth-talker The main promotion took place on a website connected to your facebook account. This way info could be placed iinto the creatiive. Once connected you were taken through a journey (which would pull in personlized info and photos from your FB account) to a customs offical who would than explain the promotion and other info. Once ready to begin you would be shown 3 items in your luggage and given a time limit on recording your best excuses and smooth talking ablility. No rubber gloves were used . After the entry has been submitted we can the contestant extra chances to win by nomimating friends to try their hand at smooth talking. From their you could watch and vote on other entries. We allowed for wriiiten entries but we promoted that the more inventive and original entries would have best chance to win. Main Objective was to promote The Alexander Keith’s Birthday promotion and the beer. The Keith’s signature has become a part of the brand’s identity. Our Alexander Keith’s Birthday promotion helped promote this and grow his Facebook page by almost 20,000 fans in less than 4 weeks. The promotion was a simple task of sharing and asking people to sign your card. The more signatures you received the better chance you have of winning a trip to his birthday festivities in Halifax. The creative led to over 200,000 hits to our website on the first day, 400,000 hits over the promotion and more than 12,000 Canadians left their mark, and signed Alexander Keith’s Birthday Card. TV SPOT to promote the birthday promotion plus showcase Keith’s new demographic. https://carbonmade.app/alexander-keiths-birthday Digital Ads and takeovers were created to promote his brithday. it also gabe people a chance to share. There was no limiited to the amount of times or ways you could enter to win. On facebook you could create your own card and the more signatures you got on the birthday card the better chnace you had of winning the Grand Prize. Woohoo!!! We created in bar postcards to highlight the character that we were celebrating. Main Objective was to KICK THE SIT OUT OF WORK HABITS. (Sitting on your ass a lot at work) Sit Kicker is a workplace engagement to help Canadians get off their asses at work. How we do that is byy getting peole to stand up while they work. habits are hard to break so we had to give the program some attitude. plus make it fun. Campaign includes Brand Identity, collateral and a cardboard desk. A website and app was also created to help track and help in standing up for a change at work. We also had some fun with social ads. Because of it being a internal company focused we got away with using any images we wanted ;) With funding support from the Public Health Agency of Canada desk kits went to over 1,500 workplaces. And alot of asses unflattened. Get the sit out of here. Naming and logo design was tackle first before fiinaliziing how we would engage with workplaces and its employees. Because iit needed to be bilingual, coming up with a symbol that worked with no copy would be a added bonus. Sit kicker seemed to sum it up well. plus the word sit ryhmed so lovely with other words. We developed a Program kit that would be sent to HR heads of companies across Canada. They would be our advocates in promoting the program internally but not the only way. The kit would include a vital peice of equipment that would get people standing up more at work. A actually cardboard stadning desk was included. Standing desk are pretty expensive so this at least introduced people to the possblity of usiing one. With there only being 3 peices it was easy to put together. We reached out to HR heads and promoted the product at various HR conventions. INCLUDED: DESK POSTERS TENT CARDS GUIDE BOOKLET STICKERS A twiitter and website page were create to track the programs progress wiith various data updates as well as testimonals To further encourage participation we created a APP that tracked your sitting habits. A leaderboard nationwide was developed. Then the bragging rights began. Social images were created to show people using the desk. (We might have taken a few liberties)