Brand Identity Package
COVERED BY JAY
Brand Identity
2020
LOGO AND
NAME
“Put something on
top of or in front of.”
“To invest with a large
or excessive amount
of something.”
The double meaning works
perfectly with what the
construction company offers.
They have your best interests
covered.
The shape of the logo
is simple enough to be
used as a mask or as a
straight colour option.
This can be used for
certain applaications
when promoting brand.
Colour variants for
different mediums.
C75 M68 Y67 K90
or B 100
B 40% BLACK
R81 G235 B93
C68 M0 Y100 K0
SPOT COLOUR 802
NEON GREEN
GRADIENT GREEN
C68 M0 Y100 K0
C70 M0 Y100 K20
Design elements and symbols
BADGE
BLOCK SHAPES FOR
MASKING AND PATTERNS
KEYLINE LOGO TO BE USED FOR
TEXTURES, ANIMATION AND
GRAPHIC SYMBOLS
Other applications
and versatility