Sherif Qassem

Marketing Plan Buyer Persona ( Background ) ● Name : Ahmed ● Education : faculty of commerce ● Working : IT Company ( Demographics ) ● Age : 29 ● Gender : Male ● Marital status : married ● Lives in : 6 october (Goals) ● Create a Company ● Virtually Independent ● Achieving economic sustainability ● Growth and expansion ( Challenges ) ● Registration and licenses ● Intellectual property rights ● Taxes and finances ● General commercial laws ● legal obligations ( How we help ) ● Initial legal advice ● Termination of licenses and registration ● Intellectual property protection ● Trademark registration ● Writing contracts ● The administrative structure Buyer Persona 2 ( Background ) ● Name : maya ● Education : faculty of commerce ● Working : housewife ( Demographics ) ● Age : 24 ● Gender : female ● Marital status : married ● Lives in : giza ( Goals ) ● Establishing a profitable project ● Increase the monthly income ● Support her family's needs ● Achieving professional independence ( Challenges ) ● Termination of licenses ● tax problems ● Trademark registration ● Consumer protection laws ● Risks of hacking and electronic fraud ( How we help ) ● Initial legal advice ● Termination of licenses and registration ● Trademark registration ● Protecting the organization's rights from hacking and fraud ● Provide continuous legal updates Buyer Persona 3 ( Background ) ● Name : Ali ● Education : faculty of commerce ● Working : unemployed ( Demographics ) ● Age : 25 ● Gender : male ● Marital status : single ● Lives in : maadi ( Goals ) ● Providing a job opportunity for himself ● Establishing a food and beverage car ● Project sustainability ● Project growth and expansion ● Get a guaranteed source of income ● Building a business identity ( Challenges ) ● Obtaining licenses to operate ● Obtaining a certificate of health and quality ● The intricacies of consumer law ● Tax and financial problems ● Issuing local licenses ( How we help ) ● Initial legal advice ● Termination of licenses and registration ● Trademark registration ● Obtaining local licenses ● Solving tax problems ● Obtaining a health certificate ● Provide continuous legal updates Analysis situation Opportunities - - Making marketing campaigns and funded ads to increase the audience base Lower prices than competitors Strengths - Threats - Difficulty competing because the company is start up Professional website Having a good business precedent Flexibility in payment methods Follow-up cases online Online counseling Weaknesses - There is only one lawyer in establishing companies Marketing strategy ● Content Marketing : - Complete reliance on content marketing strategy on Facebook and Instagram to attract interested customers. - Emphasis on reviews from previous clients ● Relationship Marketing : - To face the risks of intense competition ● Transactional Marketing : - Through Funded ads on Facebook and Instagram to raise awareness of the brand Smart Objective ● Main Goal : Expanding the Reach base by ( 50k ) of the page by increasing awareness of the brand through funded ads on Facebook and Instagram ● Specific : The number of the reach increased by ( 50k ) during the first month ● Measured : Determine the number of new customers and their source ● Achievable : Create a marketing campaign to attract new customers and motivate our customers to return again ● Relevant : Determine the ability to meet growing demand and deliver an unforgettable experience to new customers ● Timed : Achieving this goal during the first quarter Tactics Create a marketing campaign with the aim of attracting new potential customers And a greater spread in the surrounding area to raise awareness of the law firm , and to form customers Allocate part of the advertising budget to re-target posts for offers that will be held from law firm ● How to do this : - FORMAT : 16 POST Divided to : - Make ( posts ) divided into : 9 posts ( awareness ) ,, 7 posts ( engagement ) all depends on the available offer “ This all depends on the available budget and the package that will be contracted "