Sherif Qassem

Marketing Plan Buyer Persona ) Background ( ● Name : Zain ● Work : exchange ( accountant ) ● Education : College of Politics and Economics ) Demographics ( ● Age : 28 ● Gender : male ● Marital status : engaged ● Lives in : mokattam )Identifiers( ● Accent : colloquial tone )Goals( ● Speed of service due to time constraints ● Providing an integrated service ● Preserving the value of the car ● Availability of a place to sit to wait for his car and drink his coffee ) Challenges ( ● Not finding a good quality laundry ● Lack of confidence due to the lack of a distinctive laundry ● Cost for the service provided ● The process of the laundry is traditional and not in keeping with technological progress ● Lack of flexibility in payment methods ● Crowds and long waits ) How we help ( ● Provide outstanding service ● Variety of services ● Provide fast service while maintaining quality ● Nice & friendly way with customers ● Provide a place to wait and serve drinks ● Flexibility in payment methods ● Menu availability Analysis situation Opportunities - - Exploiting the good location by conducting marketing campaigns to raise awareness of the brand for the residents of the region and neighboring areas Keeping up with social media and digital marketing Make a QR code & website to provide the service level And provide services that are not available except in this brand Strengths - Threats - Strong Competitors in the same region Economic impact : The high cost of material on the profit margin of the center Good location Equipped with modern equipment Wide area Weaknesses - There is no social media accounts Haven't logo & branding The staff is unprofessional The decor is unattractive The entrance to the center is not clear and far from the eyes Marketing strategy ● Content Marketing : - Complete reliance on content marketing strategy on Facebook , Instagram and tiktok to attract interested customers. - Emphasis on reviews from previous clients - Making ( videos & reels & stories ) ● Relationship Marketing : - To face the risks of intense competition ● Transactional Marketing : - Through Funded ads on Facebook and Instagram to raise awareness of the brand Smart Objective ● Main Goal : Create marketing campaigns to raise awareness of the brand and expand the customer base ● Specific : The number of new customers increased during the first quarter ● Measured : Determine the number of new customers and their source ● Achievable : Create a marketing campaign to attract new customers and motivate our customers to return again ● Relevant : Determine the ability to meet growing demand and deliver an unforgettable experience to new customers ● Timed : Achieving this goal during the first quarter Tactics Create a marketing campaign ( reach for posts & views for videos ) with the aim of attracting new potential customers And a greater spread in the surrounding area to raise awareness of the Center , and to form customers Allocate part of the advertising budget to re-target posts for offers that will be held from the center Allocate part of the budget to make action posts for the agreed-upon the target ● How to do this : ● FORMAT : 12 POST Divided to : 1 - Make ( 4 videos ) in the form of ( Reels & Shorts & Stories ) 2 - Make ( 8 posts ) divided into : Posts ( 6 awareness ) ,, ( 2 action ) all depends on the available offer “ This all depends on the available budget and the package that will be contracted "