Shelly N Deery

A Journey of Success and Growth Elations Massage Right out of massage school, I took the bold step of opening my own massage practice, Elations Massage. With a clear vision and a deep passion for my craft, I embarked on this entrepreneurial journey, determined to turn my skills into a thriving business. Within the first six months, through dedication and strategic efforts, I went from having zero clients to being fully scheduled 5 days a week, seeing 5 clients per day. Here's how I achieved this and the skills that propelled my success: Scheduling Efficient scheduling was one of the cornerstones of my practice. By utilizing user-friendly booking systems and maintaining a disciplined approach to time management, I ensured that my clients had convenient and reliable appointment options. This reliability fostered trust and encouraged repeat business. Engagement Engaging with my clients beyond the massage table was crucial. I established a strong rapport with each client, actively listening to their needs and feedback. This personalized approach not only enhanced their experience but also fostered loyalty and word-of-mouth referrals. Community Outreach Building a presence within the local community was pivotal. I participated in wellness fairs, collaborated with local businesses, and offered complimentary sessions to community members. These efforts not only increased visibility but also built a network of support and referrals. Marketing I leveraged various marketing strategies to attract and retain clients. From social media campaigns to targeted advertisements, I showcased the unique benefits of my services. Consistent branding and engaging content helped in creating a strong and recognizable presence. Medical Terminology Having a solid understanding of medical terminology allowed me to communicate effectively with clients and healthcare professionals. This knowledge contributed to building credibility and trust, especially with clients seeking therapeutic benefits. Business Operations Efficient business operations were vital to the smooth functioning of Elations Massage. Streamlining administrative tasks, managing finances, and ensuring compliance with regulations were key aspects that supported sustainable growth. Business Development Continuously seeking opportunities for business development kept my practice dynamic and forward-thinking. This included expanding service offerings, exploring new markets, and investing in professional development to stay ahead in the industry. Sales Developing effective sales techniques was instrumental in converting inquiries into bookings. By understanding client needs and articulating the unique value of my services, I was able to achieve a high conversion rate and maintain a steady influx of clients. In conclusion, the success of Elations Massage is a testament to the power of combining technical expertise with strategic business skills. From scheduling and engagement to marketing and community outreach, each element played a crucial role in building a thriving client portfolio. This journey has not only been rewarding but has also laid a strong foundation for continued growth and excellence in the field of massage therapy. Sound Communications My expertise in sound communications is grounded in years of hands-on experience. I have honed my ability to convey messages effectively and engage audiences through various mediums. Whether it's creating compelling audio content or delivering impactful presentations, my communication skills are a cornerstone of my professional toolkit. Experience and Achievements • • • Produced and voiced numerous radio commercials, delivering clear and persuasive messages that resonate with listeners. Conducted live broadcasts and remote events, engaging with audiences in real-time and maintaining high levels of listener interaction. Developed and implemented communication strategies that align with brand objectives and target audience preferences. Radio Advertising In the realm of radio advertising, I have demonstrated exceptional proficiency in sales and campaign management. My track record of success is evidenced by consistently achieving and surpassing sales targets. Sales Performance • • • Consistently sold radio advertising worth $10K per month, encompassing commercials and remote events. Built and maintained strong relationships with clients, understanding their advertising needs and delivering tailored solutions. Developed creative advertising concepts that effectively communicate client messages and drive consumer engagement. Cold Calling Cold calling is a vital skill in sales, requiring resilience, confidence, and the ability to connect with potential clients quickly. My experience in this area has equipped me with the techniques and strategies necessary to succeed. Techniques and Strategies • • • Utilized targeted lists and research to identify potential clients and craft personalized pitches. Maintained a high volume of outbound calls, consistently achieving call targets and generating new business opportunities. Developed a structured approach to follow-ups, ensuring sustained client interest and closing sales effectively. Sales Sales is at the heart of my professional expertise. My ability to understand client needs, present value propositions, and close deals has been key to my success. Sales Process • • • Conducted comprehensive needs assessments to identify client requirements and tailor solutions accordingly. Presented compelling sales pitches that highlight the benefits and unique selling points of products and services. Negotiated contracts and agreements, ensuring mutually beneficial outcomes for both the client and the organization. Marketing Marketing is a multifaceted discipline that requires creativity, strategic thinking, and a deep understanding of consumer behavior. My marketing skills are reflected in the successful campaigns and initiatives I have led. Campaign Development • • • Developed and executed marketing campaigns that drive brand awareness and generate leads. Utilized a mix of traditional and digital marketing channels to reach target audiences effectively. Analyzed campaign performance metrics to optimize strategies and achieve desired outcomes. Events Event planning and management is an area where I excel. My attention to detail and organizational skills ensure that every event runs smoothly and achieves its objectives. Event Management • • • Planned and executed a wide range of events, including promotional events, product launches, and community initiatives. Coordinated logistics, including venue selection, vendor management, and attendee registration. Ensured all events were aligned with brand messaging and objectives, creating memorable experiences for attendees. Invoicing Invoicing is a critical aspect of business operations, ensuring that services rendered are compensated appropriately. My meticulous approach to invoicing guarantees accuracy and timeliness. Billing and Invoicing • • • Generated detailed invoices for services provided, ensuring clarity and transparency for clients. Maintained accurate records of all transactions, facilitating efficient financial management and reporting. Handled invoice disputes and discrepancies with professionalism, ensuring prompt resolution and maintaining client satisfaction. Conclusion With a diverse skill set encompassing sound communications, radio advertising, cold calling, sales, marketing, events, and invoicing, I am well-equipped to contribute to any organization. My proven track record of success and commitment to excellence make me a valuable asset. I look forward to leveraging my skills to achieve continued success in future endeavors. Olean YMCA As the Community and Engagement Director at the Olean YMCA, I excelled in a multifaceted role within a non-profit organization that serves a robust membership of 10,000 individuals. My tenure in this position underscored my capabilities in a variety of key areas that are essential to driving growth, fostering community relationships, and ensuring organizational success. Key Achievements and Responsibilities Successful Fundraising During my time at the Olean YMCA, I spearheaded the Annual Campaign, successfully raising $70,000. This achievement highlights my strong fundraising skills and my ability to galvanize community support for meaningful causes. Community Outreach and Event Management I was deeply involved in community outreach, consistently building relationships and bringing new members to the organization. Monthly, I organized community events with a modest budget of $50. This required a high level of creativity and resourcefulness, as I frequently sought community support to enhance our events. Program Development and Board Relations I developed new programs that catered to the needs of our diverse membership and maintained strong relationships with the board. My efforts ensured that the YMCA's offerings remained relevant and impactful. Staff Management and Leadership Managing a team of approximately 15 staff members, I provided oversight and leadership that fostered a productive and positive work environment. My role included onboarding new employees and ensuring they were well-integrated into the team. Core Competencies • • • • • • • • Events Creation: Skilled in planning and executing community events that engage and benefit the membership. Non-profit Management: Experienced in navigating the unique challenges and opportunities within a non-profit organization. Board Relations: Proficient in maintaining productive relationships with the board to drive strategic initiatives. Community Outreach: Adept at building strong community ties and increasing organizational visibility. Marketing and Sales: Competent in promoting the organization's mission and offerings to attract new members and supporters. Budget Management: Effective in managing budgets and maximizing resources, particularly in low-budget scenarios. Employee Engagement: Focused on enhancing employee engagement and creating a cohesive team environment. Business Operations: Knowledgeable in the operational aspects of running a successful non-profit organization. Through these contributions, I demonstrated a robust blend of creativity, leadership, and strategic thinking. My experience at the Olean YMCA equipped me with a versatile skill set that is valuable in any community-focused role. By leveraging these skills, I am wellprepared to continue making a significant impact in future endeavors. Badger Elementary Overview As the Lead Secretary at Badger Elementary, I played a crucial role in ensuring the smooth operation of the school’s administrative functions. My responsibilities encompassed a diverse range of tasks, from event planning to budget management. This portfolio highlights my skills and achievements in this position, demonstrating my ability to handle multiple administrative functions efficiently and effectively. Key Responsibilities Event Planning and Management • Organized school-wide events that fostered community engagement and student participation. Communications • • Created and distributed newsletters to keep parents, students, and staff informed about school activities and updates. Maintained clear and effective communication channels within the school community. Calendar Management • Coordinated and managed multiple calendars for high-level positions, ensuring all appointments and events were scheduled appropriately. Email Management • Handled email correspondence, ensuring prompt and professional communication with parents, staff, and external stakeholders. Budget Management • • Tracked and managed the school’s budget to ensure funds were allocated appropriately. Executed procurement of school supplies while adhering to budgetary constraints. Grant Writing • Wrote and submitted grant proposals to secure funding for student supplies and school resources. Procurement • Ordered all necessary school supplies, ensuring timely delivery and adherence to budget requirements. Work Ordering • Managed work orders for maintenance and repairs, ensuring that the school environment remained safe and functional. Onboarding/Offboarding • Facilitated the onboarding and offboarding processes for new and departing staff members, ensuring a smooth transition. Skills • • • • • • • • Budgets: Proficient in managing and tracking budgets to ensure efficient use of funds. Calendar Management: Skilled in coordinating multiple schedules to optimize time management. Digital Marketing: Experienced in creating and distributing digital content to engage the school community. Email Management: Efficient in handling high volumes of email correspondence with professionalism. Work Ordering: Competent in managing and prioritizing work orders for timely completion. Onboarding/Offboarding: Adept at facilitating smooth transitions for new and departing staff members. Grant Writing: Proficient in writing compelling grant proposals to secure necessary funding. Procurement: Skilled in procuring supplies while adhering to budgetary limits. Conclusion My tenure as the Lead Secretary at Badger Elementary has equipped me with a broad skill set and extensive experience in administrative management. I am confident that my abilities in event planning, communication, budget management, and more will prove invaluable in any professional setting. Thank you for considering my portfolio. Summers Hub of Kennewick Introduction Welcome! I am thrilled to present to you a comprehensive overview of my professional journey and achievements at Summers Hub of Kennewick. As the Executive Director, I played a pivotal role in the inception and growth of this vibrant community hub. Leadership and Business Building Before Summers Hub was a completed entity, I was deeply involved in its design and business building. From the ground up, my hands-on approach ensured every aspect of the business was meticulously planned and executed. Social Media and Community Engagement Starting with zero followers, I successfully grew our online community to an impressive 20,000 followers in just 2 short years. This growth was driven by impactful community engagement, event planning, and targeted marketing strategies. Event Management and Community Building Summers Hub became a cornerstone for community events, markets, and fundraising activities under my leadership. We went from having zero food trucks to hosting 25, transforming the space into a bustling hub for local vendors and residents. Operational Management I managed all aspects of the business, including: • • • • • • • • • • • Orders and budget Marketing and vendor management Overseeing a team of 20 employees Business startup and operations Labor vs. sales analysis Community engagement and outreach Event development and scheduling Email and communications management Calendar and lease management Sales and website management Procurement and budget tracking Achievements and Skills My tenure at Summers Hub has equipped me with a diverse skill set, including: • • • • • • • • Business startup and operational management Data-driven analysis for labor vs. sales Community engagement and outreach Comprehensive event development and scheduling Effective email and communications strategies Efficient calendar and lease management Sales strategy and website management Procurement and meticulous budget tracking Conclusion As a dedicated and driven Executive Director, my role at Summers Hub of Kennewick has been both challenging and rewarding. My ability to grow the business, engage the community, and manage a wide array of operational tasks showcases my readiness to bring the same level of dedication and success to new opportunities. Thank you for considering my portfolio. I am eager to bring my expertise and passion to your organization and contribute to its growth and success. Energy Northwest I am a dedicated professional with extensive experience in supporting corporate finance operations at a nuclear power plant. My role involves working in a high-stress environment where adaptability and prioritization are key to success. Professional Experience • • • • • Role: Corporate Finance Support Specialist Responsibilities: Supporting 5 high-level managers and assisting the VP of Corporate Finance Managing and prioritizing tasks efficiently Facilitating and coordinating corporate events Skills and Expertise • • • • • • • • • • • • Procurement: Effective management of purchasing processes and vendor relations. Allocations: Strategic distribution of resources to optimize efficiency. Contracts: Administration and negotiation of agreements to ensure compliance and value. Process Improvement: Implementing initiatives to enhance operational workflows. SharePoint/Website Development: Designing and maintaining digital platforms for information management and collaboration. Calendar Management: Organizing and scheduling meetings and appointments seamlessly. Email Management: Efficient handling of email communications to maintain productivity. Meeting Minutes: Accurate documentation of meeting discussions and decisions. PowerPoint Creation: Crafting engaging and informative presentations. Onboarding: Facilitating the integration of new employees into the organization. Travel Reports and Scheduling: Coordinating travel arrangements and generating detailed reports. Work Request Tracking: Monitoring and managing work requests to ensure timely completion. Conclusion My ability to support high-level management, prioritize tasks, and contribute to process improvements has made a significant impact at Energy Northwest. I am confident that my skills and experience will be valuable to any organization seeking a dedicated and adaptable professional. Proficient software programs Asset Suites DocuSign Microsoft Office- Forms, Outlook, PowerPoint, Excel, Word Google- Docs, Sheets, Forms, slides Publisher CANVA Adobe Pro Teams- Lists, one note, Polls SharePoint Co-Pilot Calendly Loom Zoho Invoicing QR code generator Splice Video editing Event Brite Social Media- TikTok, Instagram, Facebook, Snapchat Survey Monkey