Sheldine Bolo

Competitive Landscape Analysis: A Comparative Study of Mokah, Elegant, and Titan Photography Studios This document presents a comprehensive competitor analysis of three photography studios: Mokah, Elegant and Titanic. The analysis is based on site visits to these studios and aims to assess the local photography studio market offerings and positioning The report is structured into several key sections: 1. Introduction: Outlining the purpose of the studio visits 2. Studio Concepts: Describing the overall aesthetic and approach of each studio 3. Equipment and Facilities: Detailing the photography and videography equipment used 4. Pricing Structures: Comparing the pricing models of each studio 5. Key Features: Analyzing props, decor, furniture, wall colors, and lighting setups 6. Unique Selling Points: Highlighting what sets each studio apart 7. Client Experience: Describing the service and amenities offered to clients 8. Areas for Consideration: Suggesting potential strategies for improvement 9. Conclusion: Summarizing the key findings The analysis provides insights into how each studio positions itself in the market, with Mokah emerging as a spacious, well-equipped studio with a modern aesthetic, Elegant offering a contemporary feel in a compact space and Titanic providing a more basic, affordable option. 1. Introduction - Overview of studio visits to Mokah, Elegant and Titanic - Purpose: To assess local photography studio offerings and market positioning 2. Studio Concepts - Mokah: Large, open-concept studio with a modern, clean aesthetic. Emphasis on versatility and professionalism, they even have a reception area. Studio Wall Colors and Client Clothing Accommodation. Studio Wall Colors and Client Clothing Accommodation. 1. Complementary Color Options: - Various wall colors allow clients to choose backgrounds that complement their outfits - Helps create harmonious color palettes in the final photographs 2. Contrast Considerations: - Clients can select wall colors that provide appropriate contrast to their clothing - Ensures subjects stand out effectively in the photographs 3. Versatility for Multiple Outfits: - If clients bring multiple outfit changes, different wall colors can suit each look - Provides variety in a single photoshoot session without extensive set changes 4. Skin Tone Enhancement: - Certain wall colors can enhance or flatter different skin tones - Allows for customization based on the client's complexion and clothing color 5. Style Matching: - Wall colors can be chosen to match the style or mood of the client's clothing - E.g., pastel walls for softer, romantic looks; bold colors for edgy, fashion-forward outfits 6. Brand Consistency: - For corporate or branding shoots, wall colors can be selected to align with the client's brand colors and the outfit chosen to represent the brand. - Elegant: 1. Compact yet modern space Modern furniture pieces that double as props and functional seating Sleek, minimalist decor that adds style without cluttering the space Contemporary finishes (e.g., polished concrete floors, exposed brick, or modern wallpapers) 2. Focus on maximizing a smaller area with contemporary design Every square foot is thoughtfully designed for maximum functionality Multi-purpose areas that can quickly transform for different shoot types Clever storage solutions to keep equipment and props accessible yet out of sight 3. Have versatile props as well Carefully curated collection of props that offer variety without overwhelming the space Multi-functional props that can be used in various ways for different themes Emphasis on quality over quantity, with each prop chosen for its versatility and visual appeal Rotating prop inventory to keep the studio's offerings fresh and trendy 4. Vey colorful well light room Vibrant color scheme that energizes the space and provides multiple backdrop options Strategic use of color to create the illusion of a larger area Well-planned lighting setup to maximize the perception of space and create different moods Combination of natural and artificial lighting sources for optimal flexibility - Titanic: 1. Basic setup with minimal modern elements 2. Traditional studio approach 3. Equipment and Facilities - Mokah Photography: Nikon D850 Videography: Canon D750 Upgrading to mirrorless camera - Elegant: Photography: Nikon 7500D Videography: Canon D9000 4. Pricing Structures - Mokah: Basic package: 3500 KSH (10 pics + behind-the-scenes video) Likely offers premium packages for more extensive shoots - Elegant: 350 per photo - Titanic: Offers the most affordable rates, reflecting its basic setup General market rate: 200-350 KSH for basic services 5. Key Features - Props and Decor: Mokah: Wide variety of props, modern and diverse decor options Elegant: Carefully selected props and decor to suit the compact space Titanic: Limited prop and decor options - Furniture: Mokah: Extensive selection of modern, photogenic furniture Elegant: Space-efficient, stylish furniture options Titanic: Basic furniture setups - Wall colors and backdrops: Mokah and Elegant: Likely offer a range of modern, neutral and bold options Titanic: limited to standard backdrop options - Lighting: Mokah: Advanced lighting setups with multiple options Elegant: Well-designed lighting solutions for a smaller space Titanic: Basic lighting setups 6. Unique Selling Points - Mokah: Spacious, versatile studio with a wide range of options Comprehensive packages including behind-the-scenes video Extensive professionalism i.e reception desk - Elegant: Modern aesthetic in a compact, efficient space Possibly offers personalized, boutique-style service - Titanic: Likely positions itself as an affordable, no-frills option 7. Client Experience - Mokah: offers a premium experience with multiple setups in one session Amenities like refreshment area, changing rooms - Elegant: Intimate, personalized experience in a stylish setting - Titanic: Basic, straightforward service focused on core photography needs 8. Areas for Consideration - Competitive pricing strategy: Analyze how each studio positions itself in the market Consider package deals and loyalty programs - Variety of package options: Explore possibilities for customized packages Consider combining photography with other services (e.g., makeup, styling) - Niche markets: Identify underserved photography niches in the local market 9. Conclusion Mokah stands out for its spacious, well-equipped studio with a modern aesthetic Elegant offers a contemporary feel in a compact space, potentially appealing to clients who prefer a more intimate setting Titanic provides a basic option, possibly catering to more budget-conscious clients or those seeking simple, traditional studio photography