Shanea Patterson

5 Ways to Boost Your Cannabis Business Web Traffic Using SEO Blog Post - Blog Mutt Shanea Patterson State: Purchased Company: PPCDigitalBlack Topic: Boost Your Cannabis Business SEO Word Count 454 (300+ word level) Content The Cannabis Industry is still fairly new, but it's had explosive growth in the last few years. More growth means more competition. And more competition means you need to step up your marketing tactics in order to compete with the big boys. One of the best ways to increase web traffic is to implement effective SEO strategies specific to your industry. Here are five ways to implement SEO to boost traffic to your cannabis business website. 1. Come up with an SEO strategy. A good SEO strategy involves keyword research, title tags, header tags, and good content structure. Do some keyword research to determine exactly what your ideal customers are searching for. You'll need the exact terms, such as "medical marijuana facilities near me," or "legal marijuana dispensary." You need to know what keywords they're searching for in order to target those customers looking for a product or service like yours. A well formatted, user-friendly website is also highly recommended so that Google knows how the pages of your site relate to each other. Internal link-building is one way to accomplish this. 2. Start Blogging. Blogging regularly can help significantly improve the amount of traffic your website receives. When you continuously post cannabis news and related articles to your site, this helps it appear higher in search engine results because the content is fresher. Posting a few times per month on your business blog is recommended for best results. Make sure your content is fresh, engaging, and entertaining. 3. Use Social Media. Once you've got your SEO strategy in place and your blog up and running, you'll want to post updates regularly on social media as well. Consider posting news stories and articles related to the cannabis industry and your business. Scheduling your social media posts might make it easier to manage multiple platforms. Considering using an app like HootSuite if you feel overwhelmed. It helps you manage your accounts in one place on an easy-to-use platform. 4. Create a Google Business Profile. Creating a profile on Google will index your company name, address, and phone number and allows your business to show up in Google Maps when people search for similar services. 5. Track Your Metrics. This is where most people fall short. You must track your marketing metrics in order to see which methods are working the best, and which aren't working at all. You don't want to continue doing something that's obviously not working. All kinds of tools exist for you to track metrics like website traffic, user behavior, bounce and conversion rates, and more. Consider using Google Analytics, or a similar service to help you keep track of your marketing efforts. For more tips on using SEO effectively in your cannabis business, contact us today. Appears on invoice #7 Customer review: