Shainkey

YELLOWRENTALS.IN Digital Marketing Strategy Digital Marketing Strategy Presented by Shainkey DIGITAL MARKETING KEY DISCUSSION POINTS Our Company Our Objective Our Current Online Presence Important Things to Remember Digital Marketing Activites Digital Marketing Strategy || Yellowrentals.in ABOUT THE COMPANY Yellow Rentals in India’s first heavy assets management and rental company. We are digitalizing the heavy equipments renting experience for the customers. ndia’s first company pioneering in this field, we strive to digitalize the heavy equipment renting service for the customers by offering a plethora of services through our state of the art, YELLOW TRACK SOFTWARE. Digital Marketing Strategy || Yellowrentals.in Objectives Increase business online Everywhere Our main objectives is to increase revenue. Varied Quality Work Offerings and Services Efficiency Good Customer Relations Affordable Rates DIGITAL MARKETING ACTIVITIES & PRESENCE ACTIVITIES AND PRESENCE FROM 2020 Yourstory - current online marketing 50 40 30 20 10 & Social media condition 0 Digital Marketing Strategy || Yellowrentals.in OCT 20 DEC 20 MAR 21 JUL 21 CRITICAL POINTS WHO ARE OUR CLIENTS? Based on interest - Client related to contractor, engineers, dealers, architecture, maintenance & civil services DOES OUR VOICE REPRESENT US? We are not focusing on branding campaigns for increasing brand awareness of our company. BRAND AWARENESS First step of marketing is brand awareness. OUR TARGET CLIENTS OUR MARKETING AUDIENCE 75 100 30 75 50 20 50 25 10 25 0 18-24 25-34 35-44 45-54 55-65 65+ 0 Men Women 0 Item 1 Item 2 Item 3 BY AGE BY GENDER BY LIFESTYLE We can target 18-65+ age Men & Women both will be Construction, as per industry need involved architecture, maintenance & civil services Boosting Our Online Presence INVEST MORE ON BE MORE ACTIVE BE SEEN ON SOCIAL & ON SOCIAL OTHER SEARCH ADS RESPONSES PLATFORMS Focus on branding Always active on social Focus on other platfrom to campaign & Traffic media facebook, increase business reach campaign instagram, linkedin & and focus on branding. twitter etc. Google Adwords To Get The Best Result Focus on result to getting the profit as soon as possible at low cost with online marketing tools (Google Adwords). SEARCH ADS PPC CALL ADS Target Location & Keyword Based Audience To delivery related requirements. Focus on High qulity leads Target high quality audience and Generating calls directly to sales team. GMAIL ADS Focus on contractor, dealers related to our services. Gmail ads also a best source of remarketing. YOUTUBE ADS testimonial video & Animation video can easily convert high level of audience. BENEFITS OF GOOGLE ADS IMPLEMENTATION By implementing these google adwords strategy, We can generate more profits at low cost in a minimum time period. Remarketing tools will be used as per interested audience. FACEBOOK ADWORDS Facebook is best way for our Brand awareness and increasing revenue of company at low cost with high target audience. Facebook ads strategy to getting the profit as soon as possible at low cost with high quality traffic for our brand awareness & Lead Generation. FACEBOOK PAID ADS CAMPAIGN STRATEGY Target Location India Target Language English (US) Target Age Group 18 to 65+ Interest Related to our product BRAND AWARENESS Brand awareness is best tool for our target audience with maximize views for taking action by target audience. TRAFFIC Through traffic ad, we can easily target best audience at low cost cpc and visit directly landing page for growth. LEAD APPS GENERATION INSTALLATION Target high quality audience and Generating leads directly on facebook through lead ad campaign. Target audience and who already install app can get notification of new plans perfect time period. VIDEO ADS MESSAGE Testimonial campaign will be a plus point for trust. CAMPAIGN Directly talk to our relationship executive any information related to our services plans etc. THIS STRATEGY REPORT CAN BE USED FOR MARKETING & REMARKETING CAMPAIGNS BOTH. SEO (Search Engine Optimization) SEO is the best tool for ranking our website on valuable keywords All SEO Activity will be included :Onsite SEO Off Site SEO Google My business ranking Focus on 50+ buyer intent keywords. Classified listing for showing our free ads on many free ads submission site to increase & Focus on high quality leads. Justdial, olx, indiamart, tradeindia & Quickr etc. SMO (Social media optimization) Daily post on social media channels Facebook, Instagram, Linkedin, Pinterest & Twitter etc. MARKETING ANALYSIS & MAKING STRATEGY We will analyze our marking data & Focus on leads information. Email marketing process also involved for showing products or offers customer on daily basis. We will work on whatsapp campaign also for retargeting old data of marketing. Sharing new testimonial video and sharing some informational images Offer & Discount also included. SMM (Social Media Marketing) After Facebook paid ads we can focus on instagram ads, Linkedin ads, twitter ads etc. DEALER CHAIN Contact directly to dealers (contractor) for joining our team. Focus on chain marketing also CONTACT US FOR INQUIRIES FULL NAME shainkey EMAIL ADDRESS- PHONE NUMBER -