Shah Zain Jawed

Case Study: Case Study: Strategy That Gives AYou Comprehensive Analysis Gives Unwanted Success Success -Hashes Advertising Agency -Hashes Advertising Agency Get Aware With What We Do • Overview • Challenges • Approach Collaboration • Results Strategy Implementation • Summary Results • Conclusion Overview Hashes Advertising Agency undertook a project to analyze and optimize digital campaigns aimed at lead generation and conversion. The goal was to maximize return on investment (ROI) by understanding key performance metrics, identifying improvement areas, and implementing data-driven strategies to enhance campaign outcomes. The campaigns varied in budget, lead costs, and conversion rates, providing a comprehensive view of the agency's capabilities. Challenges Budget Constraints: Allocatingteam limited acrossbudget Limited Budget: The marketing hadbudgets a constrained multiple campaigns for advertising spend.while maintaining high lead generation. Lead Cost Diverse Platforms: Variation: Managing Managing campaigns significant across variations multiple in cost platforms per lead across (Google campaigns. Ads, Facebook) was complex and required meticulous planning. Conversion Rate Optimization: Improving low conversion Data Integration: Consolidating data from various sources to rates in some campaigns to ensure better ROI. get a comprehensive view of performance was challenging. Data Consolidation: Handling and interpreting large ROI Tracking: Accurately measuring Return on Ad Spend datasets to extract actionable insights. (ROAS) and other key performance metrics was critical for decision-making. Contoso grand opening event 4 Strategy and Approach Collaboration Initial Planning & Execution Results Campaign A: 5,971 leads at $17.28 per lead, 4.92% conversion rate. Campaign B: 49,968 leads at $9.43 per lead, 0.85% conversion rate. Campaign C: 7,658 leads at $23.36 per lead, 0.61% conversion rate. Campaign E: 10,802 leads at Total Sales: $6.53 per lead, 0.53% Before: conversion rate.$6,659 After: $14,425 Campaign F: 9,187 leads at $8.80 per Total Ad Spend: lead, 0.94% Before: $527 conversion rate. After: $3,286 Campaign G: 27,552 leads Rate: atConversion $4.41 per lead, 1.15% 4.12% rate. conversion (up 280.31%) Campaign I: 1,768 at Grossleads Sales: $14.07 per lead, 0.96% $140,411 conversion rate. Net Profit: Before: $5,940 Total Leads: 3,899,201 After: $10,788 Campaign J: 4,812 ROAS: per leads at $24.77 lead,-% conversion rate. Net Margin: Before: 74% Total Spent: After: 88% $73,824.19 Revenue Growth Ad Spend and ROI Web Analytics Session Duration: Overall Results - > 19.53% Campaign D: 7,509 leads at $6.36 per lead, 5.41% conversion rate. Store Performance Campaign H: 17,554 leads at Order Revenue: $0.90 per lead, 3.17% Before:conversion $17,629 rate. After: $67,629 Campaign Orders: A: 5,971 leads at $17.28 1,213per lead, 4.92% conversion rate. Bounce Rate: Returning Customer: Total Conversions: 27,296 Total26% Actions: 18,461 ($4.00 4.63% (2.47% conversion rate) per action) Results Results Key Takeaways Data-Driven Insight Cross-Platform Integration Collaborative Effort Continuous Improvement Leveraging data for real-time adjustments can significantly enhance campaign performance. Managing and integrating campaigns across multiple platforms can provide a holistic view of performance. Success is often a result of effective collaboration between various teams and external partners. Regular monitoring, testing, and optimization are crucial for maintaining and improving performance. Results Success was driven by meticulous planning, crossfunctional collaboration, and a relentless focus on data-driven decisionmaking. Conclusion