Shah Zain Jawed

Case Study: Believing In Yourself -Hashes Advertising Agency Get Aware With What We Do • • • • • • Overview This case study outlines the journey of a marketing team that leveraged various advertising platforms to achieve significant growth in revenue, engagement, and conversions. The case study highlights the challenges faced, the strategies implemented, and the outcomes achieved. Challenges Limited Budget: The marketing team had a constrained budget for advertising spend. Diverse Platforms: Managing campaigns across multiple platforms (Google Ads, Facebook, TikTok) was complex and required meticulous planning. Data Integration: Consolidating data from various sources to get a comprehensive view of performance was challenging. ROI Tracking: Accurately measuring Return on Ad Spend (ROAS) and other key performance metrics was critical for decision-making. Contoso grand opening event 4 Strategy and Collaboration Initial Planning & Execution • Market Research: Conducted thorough market research to identify target audiences and optimal advertising channels. • Goal Setting: Established clear objectives, including increasing revenue, improving conversion rates, and enhancing user engagement. • Multi-Channel Campaigns: Launched advertising campaigns on Google Ads, Facebook, and TikTok. • Real-Time Monitoring: Utilized realtime monitoring tools to track performance and make data-driven adjustments. • A/B Testing: Implemented A/B testing to identify the most effective ad creatives and targeting strategies. Tough Hours & Critical Moments High Pressure: During peak seasons, the team worked extended hours to ensure campaigns were optimized for maximum impact. Data Overload: Handling vast amounts of data required significant effort, with team members often working late to ensure accurate reporting and insights. Technical Glitches: Faced technical issues with data integration tools, necessitating immediate attention and troubleshooting. Contoso grand opening event 7 Results Revenue Growth Ad Spend and ROI Web Analytics Store Performance Total Sales: $52,994 (up 45.74%) Total Ad Spend: $1,655 Conversion Rate: 2.55% (up 142.31%) Order Revenue: $150,744 (up 20.12%) Gross Sales: $140,411 (up 19.55%) ROAS: 32.67 (up 357.56%) Session Duration: 00:03:42 (up 12.53%) Orders: 691 (up 13.46%) Bounce Rate: 60.49% (down 1.75%) Returns: $1,308 (up 1182.53%) Results Results Results Results Results User Engagement • Sessions: 8,633 (down 30.16%) • Pages per Session: 3.12 (up 9.41%) • New Users: 4,086 (down 39.92%) Key Takeaways Data-Driven Insight Cross-Platform Integration Collaborative Effort Continuous Improvement Leveraging data for real-time adjustments can significantly enhance campaign performance. Managing and integrating campaigns across multiple platforms can provide a holistic view of performance. Success is often a result of effective collaboration between various teams and external partners. Regular monitoring, testing, and optimization are crucial for maintaining and improving performance. Results Success was driven by meticulous planning, crossfunctional collaboration, and a relentless focus on data-driven decisionmaking. Conclusion This case study demonstrates the power of a well-coordinated, datadriven marketing strategy. Despite budget limitations and complex challenges, the marketing team successfully increased revenue, improved key metrics, and optimized ad spend. Their success was driven by meticulous planning, cross-functional collaboration, and a relentless focus on data-driven decision-making. “ The beginning is the most important part of the work - Plato ”