Shah Zain Jawed

Case Study: Strategy That Gives You Success -Hashes Advertising Agency Get Aware With What We Do • Overview • Challenges • Collaboration • Strategy Implementation • Results • Conclusion Overview This case study showcases a successful marketing campaign managed by Hashes Advertising Agency for an e-commerce client. The campaign aimed to increase sales, improve return on ad spend (ROAS), and drive overall business growth. Challenges Limited Budget: The marketing team had a constrained budget for advertising spend. Diverse Platforms: Managing campaigns across multiple platforms (Google Ads, Facebook) was complex and required meticulous planning. Data Integration: Consolidating data from various sources to get a comprehensive view of performance was challenging. ROI Tracking: Accurately measuring Return on Ad Spend (ROAS) and other key performance metrics was critical for decision-making. Contoso grand opening event 4 Strategy and Collaboration Initial Planning & Execution Tough Hours & Critical Moments High Pressure: During peak seasons, the team worked extended hours to ensure campaigns were optimized for maximum impact. Data Overload: Handling vast amounts of data required significant effort, with team members often working late to ensure accurate reporting and insights. Technical Glitches: Faced technical issues with data integration tools, necessitating immediate attention and troubleshooting. Results Revenue Growth Ad Spend and ROI Web Analytics Store Performance Total Sales: Before: $6,659 After: $14,425 Total Ad Spend: Before: $527 After: $3,286 Conversion Rate: 4.12% (up 280.31%) Order Revenue: Before: $17,629 After: $67,629 Gross Sales: $140,411 ROAS: 12.88 Session Duration: 19.53% Orders: 1,213 Net Profit: Before: $5,940 After: $10,788 Net Margin: Before: 74% After: 88% Bounce Rate: 4.63% Returning Customer: 26% Results Results Results Key Takeaways Data-Driven Insight Cross-Platform Integration Collaborative Effort Continuous Improvement Leveraging data for real-time adjustments can significantly enhance campaign performance. Managing and integrating campaigns across multiple platforms can provide a holistic view of performance. Success is often a result of effective collaboration between various teams and external partners. Regular monitoring, testing, and optimization are crucial for maintaining and improving performance. Results Success was driven by meticulous planning, crossfunctional collaboration, and a relentless focus on data-driven decisionmaking. Conclusion