Media.net vs. AdSense: Comparisons and Reviews
After creating a website with awesome content, drawing sizeable traffic regularly, you might wonder, what next? Well, it’s time to monetize! You can collaborate with advertisers willing to pay good money for ad space on your site. If you are wondering how to go about this, the first step would be to sign up with an ad network.
AdSense is a Google application that allows website owners to monetize through PPC ad campaigns. It leads the market share of top websites, but Media.net ranks a close second, running on many elite publisher web portals like Reuters, Forbes, CNN, to name a few. This ad tech company offers access to an extensive advertiser base on Yahoo! and Bing networks. If you are confused about which platform to join, here’s a comparison between the two to help you decide.
Traffic requirements
Google AdSense does not impose any minimum traffic regulations but does tend to favor US traffic.
Media.net also does not set any specific minimum page views. However, the majority of your traffic should be from UK, USA, and Canada.
Site content rules
AdSense requires your site to have substantial content.
For Media.net approval, your publication must be in English and must be updated frequently. Some topics are not allowed, including narcotics, violence, racial discrimination, and anything illegal.
The revenue-sharing model
AdSense shares 68% for the revenues with the publishers. With AdSense for search, publishers receive 51% of the profits. RPMs vary according to niche, and payments are on a CPC basis.
Media.net does not disclose the exact percentage of revenue share. Revenue generation occurs through a hybrid model using a mix of CPM, CPA, CPC, etc. However, experts often claim that the RPM is the best on this platform for particular site verticals.
Ad types and placements
Google’s algorithms match your website content with the ads that are likely to interest your visitors. All ad-types, including text, image, video, and native ads taking up the form and feel of your website can run. AdSense uses machine learning to optimize ad placements for the best performance, although sticky ads are not permitted.
Media.net is a contextual ad network specializing in Display to Search (DSP), pairing your content with ads related to your users’ intent. These ads induce more clicks, boosting your revenues. The platform also presents intuitive advert blueprints that merge with your website layout, giving your users a consistent UX. You can access all popular ad formats, including display units, mobile-docked ads, interstitials, display banners, in-feed, as well as below-the-content widgets with a short code-tag.
Media.net’s self-learning algorithms can determine not only the best placement but also the ad-type, text or display, which could maximize your revenues. This network also allows ads on the sticky sidebars that blend in with your content without disrupting page readability.
Ad management
You can select the size and colors of the ads per your websites’ format with AdSense.
Media.net offers a user-friendly publisher dashboard, PubConsole, which allows you to
customize ad styles to gel well with your brand image
monitor your revenue trends through a granular overview of your stats
make necessary adjustments for improving ad performance
block advertisers and ad topics
You can also manage multiple sites from a single account.
Compatibility with other ad networks
AdSense restricts the placement of content-based ads to your pages.
You can add Media.net to your existing stack of ad networks and earn maximum profits.
Conclusion
Media.net can not only complement AdSense but also offers innovative solutions to spruce up your earnings. More than 21K publishers have realized their revenue goals with Media.net. When you sign up, you can receive 10% bonus over your revenues for three months. Do not delay, take advantage of their fast approval rates, and start monetizing your traffic.
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