Sebanti Roy Chowdhury

3 Reasons Why You Should Make Programmatic a Part of Your Advertising Strategy Programmatic involves purchasing advertisement inventory in digital space through programmed bidding systems using data to target the correct audience. The benefit lies in delivering your message to the right audience without wasting workforce capacity, time, and advertising budget. More and more businesses looking to optimize their connection with potential customers are adopting programmatic advertising. A report by Zenith forecasts that expenditure on programmatic will touch USD 98 billion by 2020. It will account for 68% of the total amount spent on digital advertisements globally. Should you make it a part of your advertising strategy? Have a look at the most striking advantages of programmatic to make an informed decision. 1. Real-time management of your campaign to obtain practical insights and enhance efficiency Using programmatic, you can track your advertising campaign in real-time through a dashboard. You get a complete performance overview and comprehensive analytics reports. It allows you to gauge the effectiveness of your targeting strategy right from the beginning of the campaign. You do not have to wait for your promotion to end for measuring the outcome. Based on the real-time reports, you can acquire more information about your audience and optimize your approach accordingly. Programmatic analytics lets you identify the audience you want to reach and locate new market bases. Thereby, you can adjust bids and channelize your marketing towards ideal customers, making payments for delivering your message only to the right people. It minimizes wastage of ads and brings a better return on investment (ROI). 2. Absolute transparency and better grip over your campaign Unlike traditional advertising, programmatic offers total transparency. You are cognizant of the ad inventory you purchase and see exactly where your advertisements are displayed. The number of impressions generated, the type of customers viewing your ads, and how your money is being spent, all are perfectly clear. You can make the necessary changes to an ongoing campaign quickly. Thus, you have complete control over your campaign and can allocate your budget into avenues that will fetch the best results. Additionally, you can steer clear of unethical promotional practices by maintaining control over the publishers, blocking bots, and avoiding other fraudulent traffic. Moreover, data-driven automation reduces chances of manual errors. 3. Pinpoint your target audience with upgraded targeting tactics Programmatic allows you to be as precise as you want in your targeting practices. It enables you to tailor your ads to reach viewers at a particular place on a particular day at a specific time. You can utilize IP targeting to aim your campaign towards an exact IP address. Using geolocation targeting, you can reach audiences at any geographical location. Contextual programmatic draws data both from user behavior and from website content and refines targeting tactics. You can target consumers according to their interests and browsing profiles. It helps you personalize your ads to align them better with your customers’ needs, making the ads more attractive. On top of that, you can take advantage of retargeting to continue communicating with the relevant demographics and publicize the right recommendations to the loyal clientele. It helps in prompting them to visit your website and convert. Final word The days of time-consuming manual dealings between advertisers or brands and publishers are over. It is time to do away with the delays and hassles of paperwork, negotiations, and uncertainties about ROI measurements. Leverage the Machine Learning and Artificial Intelligence driven optimization of programmatic. Engage your customers with customized campaigns and choose the best places to display your ads in the modern digital ecosystem. Reduce marketing time and expense, and streamline your promotional efforts to generate more conversions. https://www.martechadvisor.com/articles/ads/programmatic-advertising-trends/ https://99firms.com/blog/advertising-statistics/#gref https://www.acuityads.com/blog/2017/12/15/what-is-programmatic-advertising/ https://choozle.com/blog/five-benefits-programmatic-advertising/ https://www.curvearro.com/blog/10-reasons-to-use-programmatic-advertising-in-digital-marketing/ https://theblog.adobe.com/5-reasons-why-digital-marketers-should-adopt-programmatic-advertising-now/ https://www.martechadvisor.com/articles/ads/what-is-programmatic-advertising/#section-iv https://www.exactdrive.com/news/4-reasons-why-programmatic-ad-buying-is-important https://www.forbes.com/sites/forbestechcouncil/2018/03/01/three-reasons-programmatic-technologies-should-be-part-of-your-marketing-strategy/#7614e0265b85 https://www.curvearro.com/blog/10-reasons-to-use-programmatic-advertising-in-digital-marketing/