Sazedur Rahman Shohan

CHANNEL MARKETING BUDGET Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total 750 200 500 1,500 1,200 1,500 1,500 1,800 2,000 2,000 2,000 2,000 16,950 110% 110% 110% 110% 110% 110% 110% 110% 85% 85% 85% 85% 5 5 5 5 5 5 5 5 5 5 5 5 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 25.00 0.75 0.20 0.50 1.50 1.20 1.50 1.50 1.80 2.00 2.00 2.00 2.00 16.95 Personnel Total $(000) 25.75 25.20 25.50 26.50 26.20 26.50 26.50 26.80 27.00 27.00 27.00 27.00 316.95 DIRECT MARKETING (% OF TOTAL SALES) 100% 100% 75% 40% 33% 25% 20% 10% 5% 5% 5% 5% 100% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 3 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 1.5 19.50 25 10 25 10 25 10 25 10 25 10 25 10 210.00 0.75 0.10 0.19 0.30 0.20 0.19 0.15 0.09 0.05 0.05 0.05 0.05 2.16 25 10 25 10 25 10 25 10 25 10 25 10 210.00 Telemarketing Total $(000) 53.75 21.60 51.69 21.80 51.70 21.69 51.65 21.59 51.55 21.55 51.55 21.55 441.66 Internet Marketing (% of Direct Sales) 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 Rate ANTICIPATED SALES TOTAL $(000) PERSONNEL (% OF TOTAL SALES) Human Resources - Headcount 5 Human Resources - Cost Commission 0.10% Telemarketing (% of Direct Sales) Human Resources - Headcount 3 Infrastructure Support Commission 0.10% Training Human Resources - Headcount 1 Website Development (one-time cost) 500 Hosting 10 Support & Maintenance 25 Internet Marketing Total $(000) 300.00 - 10 10 10 10 10 10 10 10 10 10 10 120.00 25 50.00 535.25 10.25 10.25 10.25 10.25 10.25 10.25 10.25 10.25 10.25 35.25 10.25 673.00 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 12,000.00 Direct Mail (% of Direct Sales) Human Resources - Cost 0.00 Material 250 250 250 250 250 250 250 250 250 250 250 250 3,000.00 Direct Mail Total $(000) Postage 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 1,250.00 15,000.00 Direct Marketing Total $(000) 1,839.00 1,281.85 1,311.94 1,282.05 1,311.95 1,281.94 1,311.90 1,281.84 1,311.80 1,281.80 1,336.80 1,281.80 16,114.66 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% AGENT/BROKER (% OF TOTAL SALES) Communication Training Promotions 50 50 50 50 50 50 50 50 50 50 50 50 600.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 7,200.00 Discounts 10.00% 7.50 2.00 5.00 15.00 12.00 15.00 15.00 18.00 20.00 20.00 20.00 20.00 169.50 Commission (% of Agent's Sales) 10.00% 7.50 2.00 5.00 15.00 12.00 15.00 15.00 18.00 20.00 20.00 20.00 20.00 169.50 915.00 904.00 910.00 930.00 924.00 930.00 930.00 936.00 940.00 940.00 940.00 940.00 11,139.00 0% 0% 0% 0% 0% 15% 20% 40% 40% 40% 40% 40% 50 50 50 50 50 50 50 50 50 50 50 50 600.00 Training 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00 Promotions 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 7,200.00 0 0 0 0 0 33.75 45 108 120 120 120 120 666.75 900.00 900.00 900.00 900.00 900.00 933.75 945.00 1,008.00 1,020.00 1,020.00 1,020.00 1,020.00 11,466.75 0% 0% 25% 60% 67% 60% 60% 50% 30% 30% 30% 30% 50 50 50 50 50 50 50 50 50 50 50 50 600.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 600.00 7,200.00 0 0 12.5 90 80.4 90 90 90 60 60 60 60 692.90 Retailer Total $- CUSTOMER ACQUISITION & RETENTION (CAR) 900.00 912.50 990.00 980.40 990.00 990.00 990.00 960.00 960.00 960.00 960.00 11,492.90 50 50 50 50 50 50 50 50 50 50 50 600.00 Agent/Broker Total $(000) DISTRIBUTORS (% OF TOTAL SALES) Communication Commission/Discounts (% of Distributors' Sales) 15.00% Distributor Total $(000) RETAILER (% OF TOTAL SALES) Communication Training Promotions Commission/Discounts (% of Retail Sales) Human Resources 10.00% 50 Page 1 of 2 Rate Communications Promotions/Coupons CAR Total $(000) Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00 600 600 600 600 600 600 600 600 600 600 600 600 7,200.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00 OTHER EXPENSES Travel Infrastructure (computer, telephone, etc.) Channel Support Other Expenses Total $(000) TOTAL MARKETING BUDGET: 50 50 50 50 50 50 50 50 50 50 50 50 600.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 250.00 3,000.00 600 600 600 600 600 600 600 600 600 600 600 600 7,200.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 900.00 10,800.00 6,379.75 5,811.05 5,859.94 5,928.55 5,942.55 5,962.19 6,003.40 6,042.64 6,058.80 6,028.80 6,083.80 6,028.80 72,130.26 Page 2 of 2