Sayantani M.

SAMPLE 1: (Article on Technology) Festivals and online shopping - the changing face of Indian culture Did you know? During Amazon’s “Great Indian Festival” last year, orders were delivered in over 90 percent of India’s pincodes. That is a whopping 15 million units sold in a span of just days. During Diwali, 70 percent new shoppers from smaller cities were recorded last year. Amazon’s 65 percent of orders are coming from small cities. The growing number of Internet users in the country is changing the Indian mindset about buying goods and services online versus the traditional ways of shopping. Why the sudden change in Indian culture? In the good old days before internet and smartphones reigned supreme, you needed to wait for specific season and clammer to different markets to get seasonal merchandise. Though traditional shopping in India has always been fun because of the diversity India offers in its culture, in today's fast paced life it's just not convenient. Online shopping reduces these limitations. Besides, mobile commerce is likely to jump to 45-50 percent in 2017 from the current 30-35 percent of ecommerce sales. Did you know? Over 50 percent sales are from mobile, with a majority being first time users. A study says women and young adults shop more from mobile shopping apps. Shopping is always blissful when convenience and savings are involved! SAMPLE 2: (Article on Beauty) Understand The Easy Ways To Detangle The Curls Hey, Curlies! This easy peasy post is for you. As you know I love to talk about the simple step-by-step guide of any process, so that anyone can understand right away. This topic is about one of the most ignored but important steps in your CG journey. Ever since we start taking care of our hair we are taught to detangle when it is dry. When we start to understand our curly hair and walk in the CG journey we promise not to use a comb! So which way should you choose – yes that’s where you get stuck, right? Never to worry – we will find the safest option here. But before you jump into the solution, let’s just revise What is detangling natural hair? Detangling is simply fixing your tangled hair and taking out the knots, with the help of a tool, comb, brush or just your finger. What is detangling curly hair: When we talk about detangling in the curls, we face two ways – Dry or wet detangle. Both have several processes, products and ways to follow. Let’s see the types of detangling – and benefits of each of them. Detangling dry hair:  If your hair is wavy, thick or you have loose curls you can use a paddle brush, a wide-mouthed comb or simply your fingers to detangle the small knots. the process you can follow : Put some olive oil or light conditioner in the comb to make it easier. It’s always better to be gentle and do finger detangling to avoid any hair breakage. Begin at the bottom, slowly move upwards If you see any knot, especially in the neck area, just take the individual knot and try to remove from the bottom – keep patience. Keep the hair in pineapple style if that suits you – it suits almost every curly girl Detangling wet hair:  If you have tight coils or your hair tangles quite easily, it’s a good idea to detangle it in the shower: Dampen your hair Towel dry the curls but keep them moist If you don’t have a detangling spray, you can use conditioner Use ‘praying hand’ method as well as run your fingers / wide tooth comb slowly through the tangles. keep the conditioner for a minute and wash it off after washing do not comb Never over detangle with tools or fingers – it will chip off the cuticles and your hair will lose moisture. Always use deep conditioners (DIY can be a good option), leave-ins, conditioners and oil to detangle your beautiful curls. There must be a process that your hair will literally LOVE. Share with me.