Saru Tamang

`` Amul The taste of India AMUL the taste of India is an Indian dairy. It was established on 16 Dec 1946. Anand milk limited or AMUL is a cooperative brand managed by the Gujurat Cooperative Milk Marketing Federation. AMUL aims to provide remunerative return to the farmer and serve the good quality product. It is not only popular in India but serve as a model for rest of the world. Founder : Verghese Kurien, Tribhuvandas Kishibhai Patel Headquater : Anand Gujurat India Area Served: worldwide Number of employees:- people URL: http://www.Amul.com PRODUCT OF AMUL  Milk  Fresh Milk  Milk Drink  Infant Milk  Sweetened Condensed Milk  Milk powder  Pure Ghee  Curd Product  Amul Ice Cream  Breadspread  Cheese  Mithaee(ethnic sweets)  Brown Beverage  Chocolate and Confectionery. MAIN TRADE MARKET America, Western and Eastern Europe, Southeast Asia, Middle Asia, Africa, Oceania. AMUL Diary set to acquire manufacturing in Wisconsin(US),Punjab(India). Amul turnover grows 17% to Rs 38,550 Crore in-:-The Gujurat cooperative milk marketing federation Ltd. Which markets Amul milk and dairy products, reported a 17% increase in turnover to Rs 38,550 crore in the year ended march 31. The Amul groups turnover exceeded Rs 50,000 crore which is also 17% higher than last year. Competitor of Amul Diary  Kwality Walls  Mother Diary  Paras  DMS  Param Gopaljee  Reliance  Britannia  Nestle  Dairy India etc. is considered as a top amul competitor. The main strength of kwality walls is ice cream that cater to each and every need and occasion of customer. The cornetto and feast are much like by adult and paddle pop liked by kid. The brand with the red and white heart symbol on their package spread taste and happiness across the globe thatswhy they could be the top compitor of Amul. AMUL STRENGTH 1.Amul has a high brand equity and top of the mind brand recall. 2. strong network of over 3 million milk producer are associated with amul, largest manufacture of pouched milk and trusted for its quality. AMUL WEAKNESS 1.low market share in chocolate segment for amul. 2. Strong competition from international and domestic players in the ice cream segment means limited market share. ADVANTAGE THREAT 1.amul can introduce new product int the 1.strong competition from international chocolate segment. players can reduce the market share. 2. to tab the untapped market, it can increase 2.economic slowdown and inflation can its reach rural market. affect business.