Sarah May Claor

Sarah May Claor Social Media Manager 27th September 2017 First Time Social Media "Tips" TIP 1 CHOOSE YOUR SOCIAL NETWORKS Audience Time Resources Where do your potential customers hang out? which social networks has the right demographics. How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the start. What personnel and skills do you have to work it? Do you have the resources to create what's needed? TIP 2 Fill out your profiles completely A completed profile show professionalism, cohesive branding, and a signal, to visitors that you're serious about engaging. TIP 3 Found your voice and tone Voice is the mission statement; the tone is the implementation of that mission. Ask yourself... If your brand is a person, what kind of personality would it have? If your brand is a person, what's their relationship to the customer? Describe in adjectives what your company's personality is not? Are there any companies that have a similar personality to yours? How do you want your customers to think about your company? TIP 4 Amazing Content Pick your posting strategies Perfect Timing Ideal Frequency What's the idea amount to post per day? How often should you post? When should you post? It depends. What should you be posting? 600 Facebook videos posts get higher average engagement than link posts or image pots. - Videos Links Images Overall Once you have been posting a while you can use your own data and tools like Facebook Insight, Instagram Insight, and followers to find brand's best time to post and refine your posting strategies. TIP 5 Analyze and test The more you post, the more you’ll discover which content, timing, and frequency is right for you. Set benchmarks Run a test Implement changes Check the stats THANK YOU! For your time and attention. SARAH MAY CLAOR