Sarah Mae Labado

Lead Generation Planning Prepared by: Sarah Mae Labado Lead Generation Process Planning Need: Promote brand awareness. Generate client feedback and recommendations. Goals/Objectives: Reach out and offer 1-month free social media management services to small and medium-sized enterprises. Generate leads by asking for at least 5 contact referrals from those who will avail of the free SMM services. Obtain client feedback and recommendations to improve the services we offer. Personas: Mary Ann Filipina Small Business owner Age: 25-35 years old Married, no kids Goals: save time online, create interesting content to share, boost social media presence David Filipino Marketing Manager Age: 40-50 years old Single Goals: Campaign execution and coordination Miranda Filipina Owner/ Founder Age: 50-60 years old Married, with kids Goal: Keep business up to date in these modern times Location: Philippines Responsibilities: Provide social media management services that include but are not limited to social media sites creation and optimization, content creation, and scheduling. Content Strategy: Client-centered approach, focusing on client’s needs to meet business goals. Lead Generation Process Creating Social Media Content Relevant Blog posts Distribute Promote in social media sites Email marketing Create backlinks Capture Landing Page Utilize chatbots Analyze Utilize Hubspot tools Track via spreadsheet Cultivate Personal Emails Automated workflows Increase social media visibility Convert Offer a 10% discount on the first 3 months after availing of services Follow-up leads via email or messaging apps Template 1 Connection Message (FREE 1-month Social media management service) Hi (Name), My name is Sarah, business manager and owner of SL Virtual Services. Our company provides freelance virtual assistance services such as administrative support, social media management, basic website creation and optimization, SEO optimization, SEO Off-page, and On-page optimization, and basic graphic design. We understand that in today’s competitive world of digital marketing, most entrepreneurs may need an extra pair of hands to be their partner in achieving their company’s goals and objectives. With this in mind, we would like to offer your business, (Business Name), 1-month of social media management service for FREE. This includes the following: Social Media Site Creation (If you don’t have one yet) Social media site optimization (Facebook) Content creation (max of 10 posts) Content Scheduling Graphic Design Keyword Research In exchange for our FREE service, we humbly ask that you provide us with the following: 1. List of at least 5 contact referrals that might need the same service that we provided. 2. Feedback or review of our services. (Please send via email or Facebook review) If you are interested, please send me the following details: Business Name: Contact Person: Contact Email: Additional Instructions: At SL Virtual Services, we mind your business. We look forward to becoming your solutions partner in growing your business. Sarah Mae Labado Owner/ Business Manager SL Virtual Services labadosarahmae.wixsite.com/slvirtualservices 5 Lead Connections Lead Generation Tracking Spreadsheet