Sara Jammal

Social Media Portfolio By Sara Jammal Social Media Content Jamaica Blue OVERVIEW AUDIENCE Social media content strategy and curation, campaign concepts, copywriting and graphics creation and adaptation. • Women 30 – 50 Includes; organic and paid content. • Facebook & Instagram • Australia wide • Coffee lovers, mothers. CREATIVE • Adaptation of existing campaign content developed by agency for various channels. • Creation of social media graphics from scratch for various content pillars. Monthly Instagram Feed Content User generated content from FB turned into Instagram posts. Graphics created from scratch. Graphic creation & overlay Photography Social Media Single Origin Coffee Content Stop motion video concept & creation from photoshoot images Photoshoot styling & concept Artwork adaptation For social channels 25th Anniversary Campaign Content strategy, copywriting & photoshoot styling Organic reach: 50,118 Organic reach: 100,289 Social Media Content Clubsportive OVERVIEW AUDIENCE CREATIVE Social media content strategy and curation, campaign concepts, copywriting, graphics creation and adaptation. • Professionals 25 – 45 in Amsterdam Strategy and creation of all social media graphics, videos and images from scratch. Includes; organic and paid content. • Fitness & Health fanatics • Facebook & Instagram, Linkedin & Twitter For campaigns and various regular content pillars. Twitter paid ad Expat Campaign Developed different creative for gender targeting Objective: Drive more sign ups. Proposal: Digital campaign targeting expat market Concept: ‘A new city, a new you’. Tied to their message; ‘Every body has a story’ Channels: FB, Instagram, Linkedin & Twitter. Facebook paid ad #PLASTICFREESTORY Campaign Instagram paid ad Facebook paid ad Concept, copy & graphic creation from scratch Objective: Develop a campaign for becoming the first plastic free gym in Amsterdam. Proposal: Social campaign driven by a hashtag and user generated content. Concept: ‘#plasticfreestory’. Tied to their message; ‘Every body has a story’ Channels: FB, Instagram, Linkedin & Twitter. The following 4 slides should give you an idea of how I adapt the tone of voice based on the clients brand identity and the content it accompanies. Food & Beverage Fitness Facebook Lead Gen Campaign Niagara Therapy AUDIENCE OVERVIEW Paid social media retargeting lead generation campaign for a medical devices company focused on pain relief through cycloid vibration therapy. Includes; campaign concepts, content sourcing & copywriting. CREATIVE • 60 – 65+ people suffering from age related illness, chronic pain & falls. Combination of images provided by client and some stock imagery. • GPs of these patients • Australia wide Chose a variety of images to appeal to different buying behaviours. • Facebook & Twitter - Lifestyle - Pain relief - Family Facebook Concept 3 – Keep Doing What You Love Messaging focused on lifestyle Multi-variant testing of creative: Focus on a series of lifestyle ideals that many of their patients value. Facebook Concept 2 – Chronic Pain Focus on pain & a serious tone/medical positioning Focus on family & emotional purchasing