Sanjeev Kumar

SEO Report, Jan 08, 2018 SEO Report for http://www.businessthinking.com 77 / 100 37 / 49 10 / 49 2 / 49 SEO SCORE PASSED CHECKS FAILED CHECKS WARNINGS COMMON SEO ISSUES Meta Title  The meta title of your page has a length of 62 characters. Most search engines will truncate meta titles to 70 characters.  Achieve Greater Business Success | Business Thinking Institute Meta Description  The meta description of your page has a length of 156 characters. Most search engines will truncate meta descriptions to 160 characters.  The Business Thinking Institute helps those seeking greater business success, whether already in business or entering business. Call us at: -. Google Search Results Preview  Achieve Greater Business Success | Business Thinking Institute https://www.businessthinking.com The Business Thinking Institute helps those seeking greater business success, whether already in business or entering business. Call us at: -. Most Common Keywords Test  There is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.      Keyword Usage  business - 117 times success - 62 times click - 18 times greater - 17 times achieve - 16 times Congratulations! You are using your keywords in your meta-tags, which help search engines to properly identify the topic of your page.  Keyword(s) included in Title tag  Keyword(s) included in Meta-Description tag access achieve achieving address answer Page 1 Keywords Cloud  achieve achieving address answer articles assess blog build business capital click comfort committed community access background companies consider contact content curated degree degrees different education elements eliminate email engineering engineers equity events experience experts external factors fail failure family gaps getting greater group help identify inperson interested journey just killers knowledge learn leveraging list mindset need newsletter obstacles online original owner owners people partner person personal podcasts president private products program provide quizzes range resources retreats right sales school scientists scroll services silent skills specific store strengths success successful systematic thinking title tools want weaknesses work succeed workshops years zone Headings Status  Your page contains H1 headings. Their contents are listed below:  We Help You Achieve Greater Business Success Headings Status  Your page contains H2 headings. Their contents are listed below:  Search form  Imagine yourself as a more successful business person – more fame, fortune, respect, influence,…  Business Thinking Newsletter Robots.txt Test  Congratulations! Your site uses a "robots.txt" file: https://www.businessthinking.com/robots.txt Sitemap Test  Congratulations! We've found 1 sitemap file for your website:  https://www.businessthinking.com/sitemap.xml Broken Links Test  Congratulations! We have checked 44 links on this web page and none of them are broken. Page 2 SEO Friendly URL Test  We have found one URL that is not SEO friendly!  https://www.businessthinking.com/about-us/our_why HOW TO FIX SEO FRIENDLY URL TEST - In order for URLs to be SEO friendly, they should be clearly named for what they are and contain no spaces, underscores or other characters. You should avoid the use of parameters when possible, as they are make URLs less inviting for users to click or share. - If your website is new and is not indexed by search engines you can replace underscores with hyphens or redirect those links to URLs that use hyphens.BUT, if your website is ranked well by search engines you do not need to do this (probably you have other ranking factors working very well). - The general advice remains: build links that contain hyphens rather than underscores and avoid dynamic URLs. Image Alt Test  Your webpage has 13 'img' tags and 9 of them are missing the required 'alt' attribute. HOW TO FIX IMAGE ALT TEST In order to pass this test you must add an alt attribute to every tag used into your webpage. An image with an alternate text specified is inserted using the following HTML line: Remember that the point of alt text is to provide the same functional information that a visual user would see. Search engines, users who disabled images in their browsers and other agents who are unable to see the images on your webpage can read the alt attributes assigned to the image since they cannot view it. Learn more about optimizing images for SEO. Inline CSS Test  Your webpage is using 50 inline CSS styles! HOW TO FIX INLINE CSS TEST It is a good practice to move all the inline CSS rules into an external file in order to make your page "lighter" in weight and decrease the code to text ratio. check the HTML code of your page and identify all style attributes for each style attribute found you must properly move all declarations in the external CSS file and remove the style attribute For example: some text here some text here p{color:red; font-size: 12px} Page 3 Deprecated HTML Tags  We found some HTML deprecated tags. You are advised to change these old tags with equivalent tags or proper CSS rules.  : found 1 time  : found 4 times HOW TO FIX DEPRECATED HTML TAGS In order to pass this test you must identify into your code all deprecated HTML tags listed above and replace them with proper tags or CSS rules. Some examples are given below: for tag, the equivalent tag is for tag, the alternative CSS property is text-align for tag, the alternative CSS properties are font-family and font-size for , and tags, the alternative CSS property is textdecoration Google Analytics Test  Congratulations! Your website is using the latest version of Google Analytics. Favicon Test  Your site either doesn't have a favicon or this has not been referenced correctly. HOW TO FIX FAVICON TEST To add a favicon to your site, you need to have your logo created in a 16x16 PNG, GIF or ICO image and uploaded to your web server. Then it's simply a matter of adding the following code into the header of your HTML code for your web pages: My Title In the example above the "url_to_my_favicon" refers to the actual location of your favicon file. JS Error Checker  Congratulations! There are no severe JavaScript errors on your web page. Social Media Check  Congratulations! Your website is connected successfully with social media using: Facebook; Twitter; Google Plus; AddThis; HTML Page Size Test  Congratulations! The size of your web page's HTML is 18.07 Kb and is under the average web page's HTML size of 33 Kb. Faster loading websites result in a better user experience, higher conversion rates, and generally better search engine rankings. HTML Compression/GZIP Test  Congratulations! Your page is successfully compressed using gzip compression on your code. Your HTML is compressed from 86.52 Kb to 18.07 Kb (79 % size savings). This helps ensure a faster loading web page and improved user experience. SPEED OPTIMIZATIONS Page 4 Site Loading Speed Test  Your site loading time is around 8.00 seconds and is over the average loading speed which is 5 seconds. HOW TO FIX SITE LOADING SPEED TEST In order to resolve this problem you are advised to: Minimize HTTP requests Use Gzip compression Use HTTP caching Move all CSS style rules into a single, external and minified CSS file Minify all JS files and, if possible, try combining them into a single external JS file Include external CSS files before external JS files Place your JS scripts at the bottom of your page Optimize images Reduce redirects Reduce the number of plug-ins Page Objects  Your page has more than 20 http requests, which can slow down page loading. You can try reducing http requests through various methods such as using text instead of images, using css sprites, using data URIs instead of images , or combining several external files together into one. HTML Pages: 10; CSS Files: 16; Scripts: 45; Images: 31; Flash Files: 0; Page Cache Test (Server Side Caching)  Flash Test  Congratulations, you have a caching mechanism on your website. Caching helps speed page loading times as well as reduces server load. Congratulations! Your website does not include flash objects (an outdated technology that was sometimes used to deliver rich multimedia content). Flash content does not work well on mobile devices, and is difficult for crawlers to interpret. Image Expires Tag Test  JS Minification Test  Congratulations! Your webpage use 'Expires' header for your images and the browsers will display these images from the cache. Some of your website's JavaScript files are not minified!  https://www.businessthinking.com/sites/d ... 2bzFWOOS74mfIFKrNFsdDVqAFE0eav6P1DXs.js  https://www.businessthinking.com/sites/d ... hnuES7VyN8UKYItpcXJDfXlsF_dciyCnSQd4.js  https://www.businessthinking.com/sites/d ... iIwLK-pakGXhQFANVMHRJBtiR1_6O0fhIPac.js  https://www.businessthinking.com/sites/d ... 7fqdMzw829XWQIVoDSWTmZCGy9OqaHppNxuQ.js  https://www.businessthinking.com/sites/d ... QdgZSGCL5uyiUvjpS2iKu1122lrVk0YylImGY.js  https://cdn.syndication.twimg.com/timeli ... limit=2&tz=GMT%2B0000&with_replies=false HOW TO FIX JS MINIFICATION TEST In order to pass this test you must minify all of your external JavaScript files. For this task you can use an online JS minifier like YUI Compressor, Closure Compiler or JSMin. Page 5 CSS Minification Test  Some of your website's CSS files are not minified!  https://fonts.googleapis.com/css?family= ... lic,700italic,400,300,700&subset=all  https://fonts.googleapis.com/css?family= ... ic,900italic,200,300,400,500,600,700,800 HOW TO FIX CSS MINIFICATION TEST In order to pass this test you must minify all of your external CSS files. For this task you can use an online CSS minifier like YUI Compressor or cssmin.js. Nested Tables Test  Frameset Test  Congratulations! Your webpage does not use frames. Doctype Test  Congratulations! Your website has a doctype declaration: Congratulations, your page does not use nested tables. This speeds up page loading time and optimizes the user experience.  URL Redirects Checker  Congratulations! Your URL doesn't have any redirects (which could potentially cause site indexation issues and site loading delays). SERVER AND SECURITY URL Canonicalization Test  HTTPS Test  https://www.businessthinking.com and https://businessthinking.com resolve to the same URL. Your website is successfully using https, a secure communication protocol over the Internet. Note: if your site relies primarily on ad income, be aware that using https may be detrimental to ad earnings. Safe Browsing Test  This site is not currently listed as suspicious (no malware or phishing activity found). Server Signature Test  Congratulations, your server signature is off. Directory Browsing Test  Congratulations! Your server has disabled directory browsing. Plaintext Emails Test  Congratulations! Your webpage does not include email addresses in plaintext. Page 6 MOBILE USABILITY Media Query Responsive Test  Your website is not using media queries. You should consider using this technique in order to implement responsive design functionalities. HOW TO FIX MEDIA QUERY RESPONSIVE TEST Media queries allow you to style elements for specific devices (smartphones, tablets, desktop computers) by using attributes like width, height, resolution, aspect ratio, orientation or color. By using media queries, presentations can be tailored to a specific range of output devices without changing the content itself. Example: @media screen and (min-width: 480px) and (max-width: 960px) { #header { display: none; } } An @media rule specifies the target media types of a set of statements. In the example above, we are specifying the media type screen. The max-width and min-width features are telling the browser that at any screen size larger than 480px, but smaller than 960px, hide any elements with id="header". Mobile Snapshot Page 7 ADVANCED SEO Microdata Schema Test  Your webpage doesn't take the advantages of HTML Microdata specifications in order to markup structured data. View Google's guide for getting started with microdata. HOW TO FIX MICRODATA SCHEMA TEST HTML5 Microdata is an easy way to add semantic markup to your web pages. Search engines rely on this markup to improve the display of search results, making it easier for people to find the right web pages. Here is a simple example of how to use HTML5 microdata in your contact web page: Joe Doe The Example Company - Nofollow Checker  Your webpage does not use the nofollow meta tag. This means that search engines will crawl all links from your webpage. Page 8 Disallow Directive Checker  Your robots.txt file disallow the search engines access to some parts of your website. You are advised to check carefully if the access to these resources or pages must be blocked.                                     Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: Disallow: /includes/ /misc/ /modules/ /profiles/ /scripts/ /themes/ /CHANGELOG.txt /cron.php /INSTALL.mysql.txt /INSTALL.pgsql.txt /INSTALL.sqlite.txt /install.php /INSTALL.txt /LICENSE.txt /MAINTAINERS.txt /update.php /UPGRADE.txt /xmlrpc.php /admin/ /comment/reply/ /filter/tips/ /node/add/ /search/ /user/register/ /user/password/ /user/login/ /user/logout/ /?q=admin/ /?q=comment/reply/ /?q=filter/tips/ /?q=node/add/ /?q=search/ /?q=user/password/ /?q=user/register/ /?q=user/login/ /?q=user/logout/ Page 9 SPF records checker  Your DNS server is not using an SPF record. SPF (Sender Policy Framework) allows administrators to specify which hosts are allowed to send mail from a given domain by creating a specific SPF record or TXT record in the Domain Name System (DNS). You can find more information about SPF records here. HOW TO FIX SPF RECORDS CHECKER An SPF record is a type of Domain Name Service (DNS) record that allows email systems to check if the sender of a message comes from a legitimate source and refuse an email if the source is not legitimate. Adding an SPF record is as easy as adding CNAME, MX or A records in your DNS zone. You can find more information here. Before creating the SPF record for your domain, it is important to have access at your domain's DNS zone and to know what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled. Example: Let's say that you are planning to send emails using Google Apps and you also want to ensure that no other mail servers are authorised. You can use an SPF record like this: v=spf1 include:_spf.google.com -all "v=spf1" - This sets the SPF version "include:_spf.google.com" - This includes Google mail servers in your list of authorized sending servers "-all" - This means that any server not previously listed is not authorized If you are using your own VPS to send email and not any other service like Mandrill, Google Apps, etc. then you can create an SPF record like this: v=spf1 mx -all Note: Setting an SPF record for your domain can help in reducing the chances of a spammer using your domain name in unsolicited emails. Research carefully what mail servers your domain is likely to use and plan how you want any non-authorised email to be handled. Page 10