customer Avatar
sana online shopper
Demographics
occupation/monthly
income/education
Age:30
Gender: Female
working
material status :
women/55k/
married having 1
masters
kid
Behaviour
Goals
buys online and from
she needs
STORES
reminders FOR
medium spending
sales AND
power
discounts offers
Location: Lahore
buys for herself and
Pak
family gifts
AVARAT OF A CUSTOMER
TOWARDS JEWELLERY
4
Objections to
the scale
quality of the
Channels
online and in-
products is not
store purchases
upto the mark
Pain ponts
good quality is
5
Motivations
sales for
savings
of higher in
goes side by
free and fast
price
deliveries
side
delivery cost
high quality
make it more
branded
products
Devices
Mobile and
Laptop
create a loyalty program for frequent buyers
Analyze her purchase history and other
data points to recommend products for
next purchase
Encourage her to try out new products
showing high value in new products
key stratigies