Samuel Fasanya

educate.ng Brand Guidelines Contents Our Brand • Who are we? Why we Exist? - The Vacuum we found - How we fill the vacuum -The Result we expect • Voice and Tone educate.ng Typography Colours Imagery Branded Gift Items Logo • • • • 2 Primary Logo Secondary Logo (Icon and Lettering) App Logo Logo Don’ts educate.ng brand guide Table of Contents Our Brand educate.ng Who are we? Why we exist? Educate Nigeria is a nonprofit organization founded by technologists who believe that effective digital education will promote learning because students can learn at their own pace and in ways they are most comfortable. We are currently developing comprehensible courses and educational resources to enhance the learning process of the Nigerian Child. The Vacuum we found: These courses can be self studied Online by students or in the classroom with a teacher supervising their learning. The Nigerian education sector has over the years been behind in the use of technology to enhance education and more so giving the student topnotch access to the knowledge of digital skills. There is need to prioritize digital skills in this new dispensation in order to stay relevant and progressive at home and abroad. How we fill the vacuum: We go to classrooms where we can reach under served students (with little to no access to the Internet and modern digital devices) and deliver our digital literacy course with the goal of catching these students up to speed with the use of the Internet for learning. We also ensure that these courses simplified and are available Online for self study to other students beyond our physical reach. 3 educate.ng brand guide Our Brand educate.ng Voice and Tone The result we expect: - Providing quality technology education that equips students with communication, collaboration and creativity through the use of properly designed comprehensible course materials; The brand, being and educative and technology organization communicates with distinct modern outlook and it employs an exciting touch by using varying colours on its logo and materials to keep the attention of the audience which are mostly teenagers and young adults. -Students are introduced and knowledgeable about world of digital education and encouraging them to take learning into their own hands (self-learning) -Students are equipped with digital skills and ready to build a better future. -Increased access to technology for underserved students by setting up ICT labs in public schools; 4 educate.ng brand guide Our Brand Logo educate.ng The logo consists of a word mark and an icon. The wordmark has a exciting touch to make the brand more appealing to its customers. Wordmark Icon educate.ng The wordmark was designed using Como Heavy Typeface. The text is adorned on the top-right are with varying colours from the brand palette. educate.ng Logo The icon was designed by enclosing the first letter “e” withing a circle. App Icon educate.ng educate.ng educate.ng The organization’s logo containing both the Icon and the Wordmark. An app icon for the organization’s study app would be represented using this icon. educate.ng brand guide Logo educate.ng 5 Logo educate.ng How not to use the brand’s Logo educate.ng educate.ng Never use the reflection or wetfloor effect on the logo educate.ng Never reposition the logo items educate.ng Never recolour the logo items Never reverse the colours Never use the icon without an enclosed circle Never use the icon with only outlines 6 educate.ng brand guide Logo Typography educate.ng Como Como is a font family consisting of different styles. Como Extrabold is suitable for the brand giant headers. The curvy and heavy feel is both bold and modern. Como Bold is suitable for normal text heading or subheadings Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz- Como Extrabold Como Bold Poppins Poppins would be used for most of the brands texts or copy both on their website and digital platforms. Poppins Medium would be used as subheadings. Poppins Regular would be used for the body text/copy. Poppins Italic would be used for quotes or citations. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz- Poppins Medium Poppins Regular Poppins Italic 7 educate.ng brand guide Typography Colours educate.ng Colour Palette #08386d #d62f44 #198c7f The brand colours consist of a list of bright colours to communicate a blend of excitement in its message in order to catch the attention of the audience. #d0bc7b #e1e1d1 Illustrations and imagery should contain an aesthetic blend of the brands colours. #08386d This is the brand’s main colour. It should be used for text over # e1e1d1 and inversely, while #d62f44 should be used as accent. 8 educate.ng brand guide Text over background with good contrast for readability and aesthetics. Colours Text over background with good contrast for readability and aesthetics. Imagery educate.ng Illustrations The choice of imagery would centrally be illustrations. This is to create a fun and relatable image of the brand to its audience which are mostly teenagers and young adults. The use of imagery is to employed in the brands materials including educational contents for illustration purposes and aesthetics. Basic Computer Trainning Web Design Graphics Design UI/UX Design Digital Marketing 9 educate.ng brand guide Imagery Letterhead educate.ng educate.ng Lorem ipsum dolor sit amet, consectetuer adipiscing Lorem ipsum dolor sit amet, consectetuer adipiscing 10 educate.ng brand guide educate.ng brand guide Branded Items educate.ng Below are samples of the logo used on branded materials which varies from stationaries to wear all of which can be handed out as gift items to students and other beneficiaries. 11 educate.ng brand guide Branded Items educate.ng educate.ng 12 educate.ng brand guide educate.ng brand guide