Salvador S. Cayabyab

CHALLENGES FOR NON-PROFIT TECHNOLOGIES 1, Limited Knowledge of our Clients’ Background We must overcome the challenge of knowing the background of our target market, above all else, if we want to survive as a non-profit Marketer. Our competitors who have learned ahead of time, the preferences and wants of the customers are usually equipped with high tech computers and IT Programs. As a result, they have a higher batting average in closing the deals. When this happens, we become frustrated and tempted to cry over spilled milk. What possible solutions can we take? There are a number of websites that are offering their affordable services to non-profit Marketers. We can now explore to seek the help of legitimate websites which offer free assistance in a limited time and special discounts to new freelancers. 2. Outmoded technology tools Due to lack of funds, we, Non-profit Marketers usually rely on outmoded computer equipment, such as , Windows XP’S and other old programs. No wonder, we struggle in getting the latest info/data which can spell a world of difference between obtaining fresh news and outdated inputs. We should strive to be ahead of the pack. To do this, we should secure the necessary tools and Team to maximize our potential to gather systematically donors’ inboxes and reach our target audience/users in different social media. 3. Prevent Cyber-breaches/Piracies thru “Cloud Computing” We must be aware of cyber-breaches and piracies happening in many internet facilities. In order to safeguard our secret files regarding our donors, clients and target market, we should use “Cloud Computing”. At present, only 15% of non-profit organizations are using cloud computing technology. However, there is a gradual increase in the number of non-profits which are getting Interested in the program. “An ounce of prevention, is better than a pound of cure.” We must adopt Cloud Computing in our operations to be protected from cyber-breaches and piracies. 4. Maximize the use of Data Analytics It is acknowledged that 57% of non-profits are not using their data properly in their operations. This partly explains why most non-profits keep struggling for a long time. Our present world economy thrives on the fast exchange of data from bank to bank in the Advance countries and the Third World countries. Millions of dollars are either successfully exchanged in the World Trade Centers or dropped in value due to failure in the needed data analytics. To avoid such disastrous transactions, We, non-profits should learn to prioritize our actions, so that we can apply Data Analytics In our operations to encourage Funders to support us. 5. Continuous Communication Continuous Communication is the key to Progress. A constant communication between the non-profits and the Funders is the bridge that can fast tract the implementation of projects in many areas. We can encourage the decision makers to consider our urgent funding needs as we maintain our communication lines open to them 24/7. 6. Mobile-friendly Technology We can easily mobilize volunteers , staff and partners, if we get in touch with them 24/7 and allow them to access data for their day-to-day operations. This can prevent communications breakdown that tend to paralyze on-going programs. 7. Sufficient Budget For Technology One of the big challenges that we need to face squarely is to have a workable plan to acquire high tech IT Instruments. With determination, we can raise enough money to purchase updated computers essential to utilize current operating systems, maintain anti-virus updates, software updates, firewalls, browser updates , create websites and SEO’s.