Salvador S. Cayabyab

CORPORATE LETTER REQUEST May 8, 2018 The President/Executive Director Foundation/Funder’s Name Street Address City, State, Zip Dear Sir/Madam: Millions of dollars are being spent in a frantic effort to treat over 1.3 million people suffering from Crohn’s and IBD (Inflammatory Bowel Disease) in the US. Yet, IBD sufferers are continuously increasing. A breakthrough Dietary Supplement developed recently by Vision for Maximum Impact, LLC can help in restoring back to health, the digestive dysfunction caused by IBD through a combination of digestive enzymes and a probiotic. We urgently need a Funder to produce and distribute the Dietary Supplement which is proven to replenish healthy bacteria in the gut and aiding in digesting proteins, lipids and carbohydrates in Crohn’s and IBD sufferers. “Time is of real essence.” We must act soon, if we want to help our suffering countrymen to recover fast and get back to their normal way of life. To start the production and distribution of the Dietary Supplement, we need $ 168,125.00 Your benevolent Grant can make us achieve our mission/vision to reach out to our distressed fellowmen. Respectfully yours, Olumide and Olukayode Taiwo Co-Founders Vision for Maximum Impact, LLC P.O. Box 3553, Broken Arrow, Ok 74013 USA PROGRAM SUMMARY Unless properly dealt with, over 1 million people suffering from Crohn’s and IBD in the US will undergo surgery or if untreated, a probable cause of colon cancer. To help the numerous Crohn’s and IBD sufferers, the Program Proponents, Olumide and Olukayode Taiwo have developed a supplement that can help improve digestion significantly and replace healthy bacteria to the ailing gut. The Proponents have been engaged in Hospital Pharmacy practice for 22 years and have gained enough clinical experience in determining pharmaceutical products and food supplements that are effective. They have formed and registered Vision for Maximum Impact, LLC. One of its core purposes is the manufacturing, distributing, and promoting the Supplement which can effectively enhance the digestive functions of Crohn’s and IBD sufferers. The Proponents’ Program to reach out to thousands of Crohn’s and IBD sufferers can only be realized and implemented through the Grant that your Foundation offers. PROBLEM STATEMENT The United States spent $1.84 billion on Crohn’s and ulcerative colitis. According to the Crohn's & Colitis Foundation of America, about 1.4 million Americans have Crohn’s disease, a type of inflammatory bowel disease (IBD) in which an abnormal immune system response causes chronic inflammation in the digestive tract. Crohn’s is an expensive disease. In a 2008 study, direct medical costs were $18,022 to $18,932 per patient per year in the United States. About 53 to 67 percent of those costs were from hospitalizations In the light of this problem, Vision for Maximum Impact, LLC has developed a dietary supplement that aids in digestion. It is a combination of digestive enzymes and a probiotic. Medical authorities recognize that digestive enzymes can ease and normalize the function of the stomach, pancreas, liver, gallbladder and small intestine by helping break down difficult-to-digest proteins, starches and fats. To implement our mission/vision of helping thousands of people suffering from Crohn’s and IBD, we urgently need funding to distribute the supplement, which covers manufacturing, brand development, as well as, social media and nationwide TV advertising. GOALS/OBJECTIVES: Our Primary Goal is to help thousands of Crohn’s and IBD sufferers in the US to be able to properly digest their foods, replenish their gut with healthy bacteria, and thereby alleviating to some extent their debilitating and costly illness by taking the breakthrough Digestive Enzyme Supplement. To achieve this Goal, we plan to implement the following strategic objectives: 1. Manufacturing and Brand Development (Starts within 10 to 30 days) Within 10 to the 30 days upon the availability of funds, the production of the Supplements containing the Digestive Enzymes shall start simultaneously with “Brand Development” 2. Negotiation with Social Media and DRTV Consultants (One Week prior to production of Supplements) 3. Tapping of volunteers and Civic Organizations to participate in the initial distribution of the Supplements (Two weeks before the release of the initial Product Launching) 4. Distribution of Supplements to hospitals, drug stores, and medical representatives (From initial production to succeeding releases) 5. Re-launching of the newly Branded Supplements through Social Media and DRTV in selected key cities (Six months after the initial production) Proposed Budget Phase 1: Production/Manufacturing Cost of the Supplement…………………………………………………$ 39,125.00 1500 bottles-$4.85 per bottle ………………………………………………………… $ 7, 275 .00 3000 bottles-$4.20 per bottle……………………………………………………………. $ 12, 600. 00 5000 bottles-$3.85 per bottle…………………………………………………………... $19, 250. 00 Total production cost of supplements…………………………………………… = $ 39, 125 .00 Phase 2: The Perfect Launch process thru paid social media advertising ……………………………….. $19,000.00 Market Research Competitive Analysis Creative and Production (including scripting, talent, crew, props, animation, etc.) of the following high quality videos:60 Second Facebook Video; 30-60 Second Instagram Video; 2 Minute YouTube Video; 30 Second Retargeting Video; Product Photos; Amazon store setup; Shopify website (specific for direct response advertising; optional); $5,000 in paid social media advertising; Campaign Management; Strategic Guidance Phase 3: DRTV pricing (70% lower than regular TV charges) ………………………………………..………...$ 40,000.00 The DRTV package includes the following: Quantitative and Qualitative Market Research (helps define the audience, offer, and message) Competitive Analysis Creative and Production (including scripting, talent, crew, props, animation, editing, etc.) of the following high quality video; 2 Minute DRTV Spot; 1 Minute DRTV Spot (1 minute cut down from 2 minute spot); 60 Second Facebook Video; 30-60 Second Instagram Video; 2 Minute YouTube Video; 30 Second Retargeting Video; Product Photos; Amazon store setup; Vendor Setup and Management as needed (fulfillment, telemarketing, dub house, media buyer); Shopify Website (specific for direct response advertising; optional) Campaign Management (both DRTV and Social Media); First week test campaign .……………………………………………………………………$10,000.00 plus $5,000 per week for 2-3 weeks after initial first week ……….……… $15,000.00 Social media advertising …………………………………………………………………… .$ 5,000.00 Strategic Guidance (help with retail, HSN/QVC, licensing, etc.) ………… .$ 5,000.00 Website creation with ecommerce………………………………………… …………. $ 5,000.00 TOTAL COST………………………………………………………………………………………….$40,000.00 Phase 4. AMAZON .COM…Cost of Warehousing & Fulfilling Services…………………………………………$ 30,000.00 $2.41 shipping/fulfillment fee plus referral fee of $2.99 (15% of $19.99 which is our retail price on Amazon) Plus storage fee of 50 cents per day fulfilling 5000 bottles = $30,000.00 . PRODUCTION & PROMOTIONAL BUDGET…………………………. …………………………………………………….$ 98,125.00 SALARIES & OPERATIONAL COST ....………………………………………………………………………………………….$ 40,000.00 AMAZON.COM Warehousing & Fulfilling Services…………………………………………………………………….$ 30,000.00 TOTAL NEEDED FUNDS………………………………………………………… ……………………………………………….$ 168,125.00