Sabine Bausch

UX Design Portfolio Sabine Bausch ● Bachelor's degree in Business and Language Studies ● Experience in Graphic Design, UX Design and Marketing ● Worked for companies in Australia, France, Sweden, Belgium and Germany UX CASE STUDY VELA App TABLE OF CONTENTS Overview Understand Define Ideate Test • Competitor Analysis • User Personas • Sitemap • Prototyp • User Surveys • User Journeys • Wireframes • Usability Test • User Interviews • User Flows • A/B Test Problem • Weather data is complex • Unclear which information is relevant for water sports Length • 5 Months Tools Adobe XD Balsamiq Optimal Sort UsabilityHub Understand Competitor Analysis SWOT Analysis of Windy & Nautide User Surveys & Interviews User Surveys via Social Media Remote User Interviews Define User Personas Sailors, Kitesurfers and Divers User Journeys For two types of water sports User Flows & Task Analysis 3 Flows Ideate Sitemap Card Mapping Wireframes Rapid Prototyping Low-fidelity Wireframes Finalize Prototyp mid-fidelity Usability Test Moderated Remote 6 Teilnehmer A/B Test 10 Teilnehmer UX CASE STUDY GoLingo Meet Anastasia “Life is what you make it” • Age 33 • Single, No Children • Russian • Lives in Paris, France • Loves Cats • Works as Sales Director Problem Statement “I need a way to improve my language skills in a short duration of time because I have to communicate with international clients on a daily basis as part of my work.” Anastasia • Fit learning into busy schedule • Travels a lot for her job • Next trade fair coming up • Gets bored easily with learning vocabulary Onboarding Splash Screen that shows for a few seconds when app is opened. Then next screen is shown automatically. User can select app language and language user wants to learn. Then user has to select language level. User is explained learn words feature. User can move to next onboarding screen or skip and head straight to main menu. user is explained the feature of the app that user can add new words. User can skip onboarding and head straight to main menu. user is explained “practice learned words” (in Daily Lessons). User can skip onboarding and head straight to main menu. user can sign up or login or skip and head straight to main menu. Learn Word User has to click on ‘Daily Lesson’ to be able to learn words. User has to choose category by clicking on it. user has to click on flip icon in order to see backside of flash card. User gets to see word & translation; time icon = to see it again later, check icon = understood, star icon = save in favourites. Practice Word In the main menu, user needs to click ‘Daily Lessons’ to be able to review learned words. In ‘Daily Lessons’ user needs to pick a category to continue. Only when user has already learned words, user can then practice those words. Exercises begin when user clicks ‘Practice’. Exercise: drag & drop the correct letters in the correct position to spell the word. When user learns 4 words, gets to see an overview of all words learned and can see spelling and hear pronunciation. Click continue to get to next screen. Exercise: click on the correct translation of the presented word. User is congratulated for having finished the lesson, sees points achieved & can see how many words are left to learn. User gets to see all 4 words that were practiced. User can continue to practice or go back to the category. Usability Testing 3 participants Over Video Skype Call 4 tasks: • Sign up • Learn words • Practice words • Add new word Jakob Nielsen’s error severity rating scale Onboarding Before After sign up/login during onboarding and after repeat password during sign up to confirm social media button added to login settings icon moved to right, my profile icon added on left settings icon shows icons and swipe buttons Learn Words Before After icons removed from lower navigation bar icons from lower navigation bar smaller added the screen ‘learn’ and ‘practice’ ‘Good job’ instead of ‘Congratulations’ & removed ‘Lesson completed’ Practice Words Before After icons in lower navigation bar smaller icons in lower navigation bar smaller mini tutorial to explain practice = review removed ‘41 words’ underneath practice colours indicate ‘Good job’ inif answer is cor- stead of ‘Congratulations’; x rect or wrong instead of arrow Learnings Prototype not as intuitive as expected Interesting & fun to interview others Better to just record interviews, not type Surprising outcome of usability testing Final Result