Saarah Rasheed

QUILPEN QuilPen sounds a bit weird at first, mainly because people confuse quill and quil and think QuilPen is basically just pen written twice. But that is not the case. Quil has a special meaning, as a more colloquial word as defined by the urban dictionary, and that also defines why we particularly chose QuilPen as the name of our brand, because it aptly defines what we do here. “A laid back, very flirtatious guy who is strong and well endowed. He’s everyone’s friend and is sweet, but he can beat your ass if you push him over the edge”. To sum it up, that’s someone who is very convincing with their words and are able to make people adore them at the same time makes a valid point, definitely not someone you want to mess with! That is what we do here at QuilPen! We are a digital advertising service provider that deals in all kinds of digital marketing tactics, understands the latest tactics and knows how to get your brand name the recognition and attention it deserves! We deliver quality and original content to our clients ensuring they are laced with the most persuasive and unique content to get your brand spread out and known! Some of the services we offer to our service users include: 100% Original Content Writing Digital Marketing Social Media Marketing Influencer Marketing Content writing is one of our most prominent services and we pride in ourselves in having a pool of the most talented writers. The best way to gain information about any topic or brand is to read about it and there is nothing more effective and useful than a well written article pertaining to that topic. That is why we pick one of the best writers who write well researched and captivating articles that know how to capture the attention of the audience. If you own a website and want your customers to hang around for longer and explore the websites, QuilPen is who you turn to, to provide quality content that hits the mark, delivering the product description clearly and efficiently. Next on QuilPen’s list of services is digital marketing. Digital marketing involves using the World Wide Web in order to propagate the product and brand throughout. It is done either by advertisements or in combination with well written marketing content, both of which we excel in. So if you are looking for a keen digital marketing partner, QuilPen is the one to turn to. We have all heard about social media marketing, using social media platforms like Facebook, Instagram, snapchat and more to make brands more reachable to potential customers and that too from a place where they give the most attention to. Let us explain our most successful marketing campaign that has proven itself to be the most effective for businesses in giving their marketing budget a fair deal of return on investment (ROI). We are talking about influencer marketing! Haven’t heard of that? Well let’s see how that works and how you can use it to make your brand into a million dollar business! There sprang up a new form of marketing that made reaching potential customers even more easy. The main objective of any business or brand is to make as much profits as possible and to pump those numbers, they invested a great deal in marketing budget. As much as the marketing gigs proved to be useful (sometimes not so much as they crossed moral boundaries), they didn’t optimally utilize the investment and hence the ROI wasn’t as much as it could have been. Because to gain profitability, the brands needed to capture the crowd’s attention, which most brands were failing miserably at. TV Commercials started to become less effective since people would either get immersed in their phones every time an advertisement came up or simply change the channels. According to another survey conducted, 47% of the internet users use Adblock to block advertisements. This means that adverts appearing on the sides of websites or links that appear on websites are blocked out by most internet users that also means most of your potential customers. This turned into a tough task for marketers to find a way to market their products such that it did not invoke the potential customers and targeted audience to block the advertising content or consider it as a spam and report it. This led to marketers rethink their marketing strategies to gain back the attention of their customers. And one genius came up with Influencer Marketing. So the question comes what is Influencer Marketing? You can simply understand it as an association between a brand and a famous celebrity with a good amount of following on social media platforms, and allowing the celebrity to subtly share your brand name, and voila! Your product is now spread across millions of followers who already had their attention fixated on the celebrity, following their every update and trends! Before, Social Media platforms like Facebook provided with customizable option of being able to target a very specific niche of audience. This allowed brands to pitch their products to a more precise set of audience who were more likely to become customers rather than firing a shot in the dark. With Influencer marketing, you are able to reach out to audience that are a great deal more likely to be your customers mainly because instead of directing their attention to your product and explaining why would that be a good choice to purchase it, you are simply putting your product where the attention of the audience is already directed and additionally, you do not have to explain your product’s working and features because the influencer celebrity has put it up on their account in a picture or as a caption while using it, visualizing the key usage of the product and marketing it as subtly and discretely as possible that it doesn’t even seem like a paid post. Yes, that is the magic of Influencer marketing. If Influencer marketing is that effective why every brand out there doesn’t use it? Well, there are many reasons for that. Firstly, influencer marketing is a relatively new strategy that has sprung up and its market hasn’t been around for that long. 5 years ago you wouldn’t have found influencer marketing as even a thing businesses would consider. Apart from being relatively new to the world, it is also a very tricky business and here is why. Most of the social media celebrities are young, under 20 Instagram users or Facebook users who have a huge fan following. It could go terribly wrong and terribly right both with equal chances of occurring if the strategies are not formulated properly. The celebrity could lose a lot fans if you over saturate the marketing gigs through them or your product could lose value if the celebrity doesn’t markets the product adequately or markets it too blatantly making it far too obvious it is a marketing tactic. That’s one of the beauties of influencer marketing that the method of delivering the product and its usage is so intricately indirect, that the followers are unable to pin the post as a marketing stunt, rather end up taking it up as a fashion advice or an addition to their bucket list. If you are able to plan your strategies accurately and elusively enough, then your product will be easily well positioned in front of the audience and they will be forced to purchase it without knowing how they were marketed about it. As per a marketing survey, 84% of the marketing industries were expected to use influencer marketing in 2017. And so far we’ve seen a lot of brands indulge in it. Now let’s consider Influencer marketing technicalities and how QuilPen can help you in achieving your marketing targets by picking the right influencer as per your business and product. An influencer may not necessarily be a celebrated actor or actress but whomever you choose must possess the following traits in order to make a good impact while marketing: The influencer must be involved with the community; he or she must actively participate in social works, welfares, political movements, etc. in order to gain public interests by being a figure to be looked upon. The influencer must have big fan-following; Social media platforms are one of the easiest ways to reach out to the audience and potential customers for brands and businesses alike. An influencer’s primary source of marketing and influence is through social media platforms as well. Combining the two, you realize you need to have an influencer with big numbers under fan following in order to be able to market your product or brand positively and effectively Influencers must be trusted by the community; if the public doesn’t trust the motives of the influencers you have already lost your customers and maybe more, your product reputation. So make sure while choosing the influencer, you understand that he or she is capable of making and taking bold choices but in a way that doesn’t harm the reputation of your product. Even better if their decisions compliment it! The influencer must be creative and original; originality hits home every time if done right. If your influencer can be active and have various interests to spark every now and then, he or she will make a good marketer. The diversity of interests reflects a refined taste and a positive image. The influencer must be a trendsetter; the general public has a habit of trend following specially those trends set by celebrities or public figures. So picking an influencer who is original and trendsetter might be a good move! Influencer marketing is usually used by fashion brands since the message is easily delivered without having to mention the brand explicitly. Therefore some of the factors to keep in mind while picking an influencers with respect to your business domain in order to maximize your returns on investment in marketing, are as follows: Reach: The influencer’s reach to your selected audience is a big concern. Marketing fashion articles through a scholar isn’t a great idea. But using a teen influencer to market cosmetics for teenagers is a good start. Frequency of Marketing: If you over crowd the influencer’s account with your product, the audience will automatically stamp the celebrity as a marketer and might even stop following them for the very reason. The key here is subtly, making sure the frequency of your product appearing with the influencer is just right that it grabs the attention of the fans yet does not overdo it. If the frequency is set right, the audience will start associating the brand name with the specific influencer and voila you have set yourself a good deal! Smoothness: This accounts for how manipulatively and intelligently the influencer is able to position the product in his or her argument. This usually depends on the persuasiveness of the influencer that is, how often and how much do normally people follow the opinions of the influencer. If your influencer is smooth, your product is sold. Expertise and Depth: If the influencer has an in-depth knowledge of the business domain you are a part of, that is a major plus! For instance, pitching the stethoscope through a renowned doctor is how you effectively market your product! The audience of that renowned doctors are young doctors as well as those aspiring to be one someday. So you have reached a fair audience that is very likely to get converted into customers. Secondly, if the influencer is thorough with their roles and understand the product and convince the followers by marketing the product correctly, by properly incorporating the product in their lifestyle, the potential customers will be more likely convinced given it comes off more naturally rather than seeming to be forced. This hopefully clears up your concept of influencer marketing. If you are a brand or a business wishing to sell a product, regain public attention or simply build trust, then QuilPen is the place to contact for professional marketing services.