New product introduction (PPT)
PRODUCT LINE
250 ml
500 ml
750 ml
BUSINESS MODEL
KEY PARTNERS
-EMPLOYEES
-CLIENT AND SUPPLIER COUNTRIES OF THE EXPORTING COUNTRIES IN
MERCHANDISE TRADE
-KEY SUPPLIERS:
-IMPORT-PARTNERS
-GOVERNMENT
COST STRUCTURE
- MARKETING
- TECHNOLOGY COST
SOCIAL & ENVIRONMENTAL COST
- MANUFACTURING WAIST
KEY ACTIVITIES
-SUPPLY CHAIN OPTIMIZATION
-MARKETING (DIGITAL & TRADITIONAL)
VALUE
PROPOSITIONS
-CONVENIENCE
KEY RESOURCES
-INTERNATIONAL TRADE,
-BEHAVIORAL PERSPECTIVE
-RELATIONSHIP ATMOSPHERE
CUSTOMER
RELATIONSHIPS
-SELF SERVICE
-AUTOMATED SERVICE
-CUSTOMER CARE
-CO-CREATION
-REVIEW
-HIGH QUALITY
CHANNELS
CUSTOMER SERVICE .
-FLEXIBLE PAYMENT
-SHIPPING
- MINIMUM RETAIL PRICE
-WAREHOUSING
-RETAIL NETWORKING
CUSTOMER
SEGMENTS
IT IS A MASS MARKET.
YOUTH WHO SPEND
DISCRETIONARY
ACTIVITIES WANT TO
LOOK AND FEEL GOOD.
50-60% OF SALES WILL
COME FROM SMALL
TOWNS.
REVENUE STREAMS
- RETAIL SALES
- COMMISSION ON THIRD PARTY
SOCIAL & ENVIRONMENTAL BENEFIT
- USING THE EXISTENT WAIST OF SUGARCANE TO MAKE
BOTTLES
SWOT ANALYSIS
S
W
STRENGTHS
WEAKNESSES
UNIQUE FEATURES
QUALITY PRODUCTS
PARTIAL PIONEER
ADVANTAGE
GREATER PRODUCTION CAN
LEAD TO LARGER
ECONOMIES OF SCALE
THREATS
OPPORTUNITIES
SAME FOR LESS
COMBO PACKAGE
THE RISE OF RETAIL
BOOMING FOOD SERVICE
CHANNELS
A NEW BRAND
LOYAL CUSTOMERS
INVENTORY SYSTEM
HANDLE ALL THE LOGISTICS OF
THE TRANSACTION
O
T
•
•
•
•
STRONG COMPETITORS
MARKETPLACE CONDITION
INFREQUENT BUYERS
TARIFFS, REGULATIONS AND CUSTOMS
LIFE CYCLE
1
ANALYZING CUSTOMERS, INDUSTRY
GROWTH RATE, STAKEHOLDERS
INITIAL STAGE
3
SOLVING OUT THE BARRIERS, PRODUCT
DESIGNING, PER UNIT PROFIT
PLANNING
START PRODUCING CANERGY,
MAINTAINING CUSTOMER RELATIONSHIP,
ENSURING EFFICIENT DISRIBUTION
3
EXECUTION
4
CLOSING
WILL GAIN 40% MARKET SHARE
WITHIN 5 YEARS IN 5 DIFFERNENT
COUNTRIES
LAUNCH PHASE
PRELIMINERY
ASSESMENT
INVESTIGATION
PLANNING
DEVELOPMENT
PLANNING
PRODUC SPECIFICATION
ASSIGN
COMMERCIAL DATA
FINANCIAL PLAN
ESTABLISH
DOCUMENT IDEA
COLLECT INFORMATION
ASSES OPPORTUNITY
PILOT
PHASE
PRODUCTION
PHASE
ALLOCATE &
ESTABLISH RESOURCE
REVIEW PLAN
SECURE CUSTONMER
TECHNICAL FEASIBILITY
SCHEDULE
REVIEW
CARRY OUT
REQUIREMENTS
ASSESS
DEVELOPMENT PLAN
PRODUCE FIRST
PROTOTYPE
PRODUCTION PLAN
UPDATE
ADVANCE NOTICE TO VENDRS
LAUNCHING PLAN
FINALIZE
PLAN
PRODUCE
FIRST UNIT
SET UP
SYSTEMS
360
MARKETING CAMPAIGN
MARATHON CAMPAIGN + EXTENSIVE CAMPAIGNS
PROMOTION
OFFICIAL WEB SITE
MOBILE APPLICATION
VIRAL TVC
FINANCING
Year 1 finance model
1. Year-one revenue expectancy
Number of units sold annually
Average sales price per unit
Annual revenue per product
750ml
50,000
$50.00
$2,500,000
Total year 1 revenue
$6,820,000
Expected gross margin per product
Annual cost of goods sold per product
750ml
50.00%
$1,250,000
Total year 1 cost of goods sold
$2,870,000
500ml
120,000
$30.00
$3,600,000
250ml
40,000
$18.00
$720,000
500ml
40.00%
$1,440,000
250ml
25.00%
$180,000
2. Year 1 cost of goods sold
3. Annual maintenance, repair, and overhaul
Factor (%) on capital equipment
4. Number of years for straight-line depreciation
5. Annual tax rate
6. If long-term debt is being used to finance
operations, enter the total loan value.
15%
5
30%
$80,000
Market Analysis(customer)
6-Month Sales Forecast
250,000
Young
200,000
500,000
400,000
150,000
300,000
Total
200,000
Older
100,000
750 ml
100,000
250 ml
0
50,000
Month Month Month Month Month Month
1
2
3
4
5
6
Families
0
Year 1
250 ml
500 ml
750 ml
Year 2
Total
Milestone
Start Date
Duration
End Date
Budget
Invisible
Milestone #1
2016-17
60
11/14/2015
80,000
0
Milestone #2
2019-22
60
12/14/2015
60,000
42,292
Milestone #3
2023-25
60
1/13/2016
30,000
42,322
Milestone #4
2026-27
120
4/12/2016
20,000
42,352
Milestone #5
TO COME
120
5/12/2016
10,000
42,382
Milestone #6
TO COME
30
3/13/2016
120,000
42,412
Total
$320,000
Year 3
Total Investment
৳
300,000,000.00
IRR
Opportunity cost (if any)=
Lifetime of the investment
10
$20,000,000
Salvage Value at end of project=
Deprec. method(1:St.line;2:DDB)=
$10,000
2
$15,000,000
$10,000,000
$5,000,000
Tax Credit (if any )=
15%
$0
($5,000,000)
Other invest.(non-depreciable)=
0
($10,000,000)
1
2
3
4
5
6
7
8
9
10
($15,000,000)
($20,000,000)
($25,000,000)
Investment Measures
NPV =
($83,657,757)
IRR =
0.23%
ROC =
1.15%
-
($22,60 ($14,73 ($8,272 ($2,926 $1,535, $5,624, $9,202, $12,395 $15,899 $19,301
DEMAND FORECASTING
THANK YOU