Rushahed Manzur

From very ancient times Bangladesh has been growing sugarcane for making gud or sukker or khandeswari. Bengal was well known for quality sugar since the 16th century. The East India Company exported large quantities of sugar from Bengal every year. The volume was 820,186 maunds 1795 and 3,324,168 maunds in 1805. During the crushing season of-, the cane cultivation covered an area of 1, 69,000 acres of land with a production of about 40 lacs tons. With deduction of nearby 10 lacs tons cane (for chewing and grafting consumption), about 30 lacs tons should go to the sugar mills for manufacture of sugar. But less than 50% of the cultivated cane normally supplied to the mills. To reduce the wastage of such natural resource of Bangladesh we want to make a carbonated sugarcane flavored drink. The drink will contain caffeine and fizzes with carbon dioxide gas. The process by which the gas dissolves in the drink is known as carbonation. For such demand of this kind of beverage in the world specifically in south Asia, throughout the course of operations, the business team have to set goals and objectives for their enterprise, and they rally teams to work hard and deliver on them. Product: Sugarcane energy drink (CANEAGRY) Classification: Canergy as Fruit Juice Based Drink as similar other products not mentioned or aerated branded soft drinks excluding soda - The product answers to the description of aerated branded soft drink which would fall specifically within the confines of Section 6(1)(a) - to be taxes at 20 - HC - VAT and Sales Tax Product description & function: It is a sugary beverage with 35% sugarcane juice concentrate in it. Target customers: Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, young people are especially vulnerable to persistent exhaustion and insufficient energy. This group of people, more specifically male teenagers and people in their 20s, are also most likely to believe in the veracity of the carbonated energy drinks. Customary sales/distribution channels: The producing Company will sells to a large customer base internationally, utilizing a combination of their own sales force and regional distributors. Communication: The Company as well as the product have to deal with different kind of clients as part of their roles, in different countries and it's never easy. But if we take 3 stop solution we may be able to save the situation. In fact, we can even end up with a better relationship with our client. “Present a Solution” “Take Action and Follow-up” “Use the Feedback” Negotiation: Obtain as much background from the foreign distributers about the subject to be discussed. Don’t assess the other party’s position and behavior on the basis of Bangladeshi culture or background. Export Market Strategy: The best markets for canergy’s building strong connection with the people/youth of the respected countries. They are India, Pakistan, Middle East, and pacific countries. These market selections were based on analysis of trade statistics and market research, indicating the following: • Statistically, They have direct sugarcane production. • These markets are recommended as “Best Markets” for building materials based on Strong demand outlook, high receptivity to goods, conducive trade policies and business environment. Export Resources, Functions & Requirements: If the exporting Company's management is strongly committed to exporting and would be willing to commit over $- for first year for export development. The company would also be willing to wait up to 1.5 years to achieve acceptable export results. First Year Export Sales Goal: $6,820,000 Feasibility: Through statistical analysis and review of political, economic, social, and business information from targeted countries business scenario we could reach that, This business is 90% feasible.