Rushahed Manzur

Sales Consultancy report For Amritt Premium Pickle Need Identification: The purpose of this report is to survey the current state of Amritt Premium Pickle and to briefly discuss how we could achieve a great sales approach in the field. At this current moment the product have three different flavors (mango, olive and lemon) .with advantages like own orchards, raw material supply and modified freezing warehouse. But the problem is that they only have access and control over north bangle despite the fact that they approached their product into Chittagong. They have a limited sales force and no plans to expand their product line. Though the silver lining is that there will be no opponent From the raw materials to end customer the product have a huge opportunity in future, this sales report will explain how they can expand their sales options. Throughout the course of operations, Saimon Group have to set goals and objectives for their enterprise, and they rally teams to work hard and deliver on them. These goals and objectives are business needs; they are the things the business must have or achieve to run, to be profitable, to serve effectively, and to deliver successfully on its mission. Now we can give some ideas to enrich their specific product sales to reach its goal:        Reinforce the sales representative. Expand the sales to all the chain shops including the left 7 of Saimon Mart. They are in the modern trading system, it’s time to consider the traditional trading system because they are working in the market like Bangladesh. And roll for the next level market of online. They should make a distribution unit so that they can mobilize the distribution system all over the country. They could make an additional warehouse somewhere south in the country. This will be a added advancement of timely delivering products. They have to consider the buying capacity of the retailers and their indirect distribution channel. Also they should consider the value the product should be for the end customer. And above all they have to meet their target in time (6-12 month). The Case for Briefcase Sales Consultancy Report Created by Master Mind Strategy: Sales planning: As the market is currently running in modern trading system. In sales planning we will get through both modern and traditional trading system as well as online markets.  Modern Market: 1. Currently they are operating in the saimon mart but only in 23 shops they have to expand the product in all the brunches. 2. They have to approach all the chain shops and retail markets. 3. Understand the modern treading business and do whatever needed.  Traditional Market: 1. In Bangladesh every opportunity of sales come from the traditional market because of its deepness and expenditure. 2. Enforce the traditional market with the sales personals of the company, to have a vast sale.  Online Market Today’s time is the best time to connect with online market. There are many online shops which we could approach for market expand. There should be a vast marketing plan for the companies we will sell our product and for end users. Sales Pitch: In selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something. We could do 2 types of pitching .one for the primary client and end users.  Primary Client: These are the people/organizations to whom we will sell our product primarily (agora, meenabazzar, daraz.com, local market, etc.).The product have to create a value to these markets. In there we have to plan about promotional campaigns, distributions strategy, wasted and spoiled products.  End Client: These people are actually buying and using the product. So there should be a huge promotional campaign and marketing advancement so that people actually buy the product. The no competitor situation gives a huge benefit to this. They just have to prove there product is the best in the market. Communication: The Company as well as the product have to deal with angry or unhappy clients as part of our roles, and it's never easy. But if we know what to say and more importantly, how to say it, we may be able to save the situation. In fact, we can even end up with a better relationship with our client than we had before. First take details from R&D department and then “Present a Solution” “Take Action and Follow-up” “Use the Feedback” The Case for Briefcase Sales Consultancy Report Created by Master Mind Negotiation: Many salespeople are afraid to stand by their price structure because of a single mistaken assumption: "If I refuse to negotiate my price, I'll lose all my customers." The reality is just the opposite. If you aren't prepared to defend your price, your customers will lose respect for you. But there will be a specific discounting and product promotional campaign to support them all the way. Innovation: The innovative side of this report are; o This sales approach targets every market in the country. o Distribution line and channels should function smoothly to attract more client or end users. Because the company have no plans to extend product line, it’s difficult to produce enough innovations and unique ideas. All we have to consider is to approach the market bit differently. For example: the Amritt pickle could arrange a festival for pickles to reach customers and clients but these situations are not directly associate with sale. So at the end the overall review is there will be difficulty to find uniqueness in direct sales actions. Feasibility: Through statistical analysis and review of political, economic, social, and business information from Bangladesh, and the company for business expansion we could reach the point that, This business is 90% feasible and 10% in “act of god” *the “act of god” includes nature, Bangladeshi political situation and economic stability. --THE END— The Case for Briefcase Sales Consultancy Report Created by Master Mind