Rosalinda Repani

HOW MUCH YOU SHOULD SPEND and SAVE ON FACEBOOK ADS MARKETING CHEAT SHEET HOW MUCH AND WHERE YOU SHOULD SPEND YOUR MARKETING BUDGET? (NO MATTER HOW BIG OR SMALL IT IS) Figuring out how much and where to spend on marketing activities should begin with your sales revenues. A marketing budget should be seen as an investment rather than an expense. Sharing one of the best mentors in digital marketing Neil Patel: https://neilpatel.com/blog/marketing-budget/ In Facebook advertising, we can figure out how much is being spent to reach a certain objective - let's say cost per lead (lead generation), cost per reach (if the goal is reach), etc. One of the many strategies of facebook ads is 'Testing', this way we can figure out how much we need to spend on each sale. For example, if you spend $100 to promote a house that costs $3,000, you should be willing to spend $1000 to sell 10units and generate $30,000 in sales. $100 AD SPEND $1000 AD SPEND 10 $3,000 SELLING PRICE $30,000 SALES Or you can set a flat percentage of your projected ROAS, if you expect $100,000 for this year, you can set a budget of $5,000. $100,000 PROJECTED ROAS 2019 $5,000 BUDGET How Much You Should Spend on Facebook Ads As A Start? A dollar per Day - the minimum HERE ARE 10 TIPS to SAVE on your next FACEBOOK ADS CAMPAIGN Try $5, $8 or 10/day budget C R E A T E Design your sales funnel based on your business goal Install Your Facebook Pixel (I assume you have a website) > T E S T Create a 3-day Like Campaign Ad TARGET YOUR WINNING AUDIENCE Create a 1-week Split Testing for Audience (Based on Demographics, Interest, Age, Behavior) Use the same Creatives from your Like Campaign (#1 step) Create 3 to 5 Audiences Find out the winning audience after 1 week TARGET YOUR WINNING CREATIVES Create a 1-week Split Testing for Creatives (Optimize the description, headline, and Thumbnail) Create multiple Creatives Create a message that resonates the audience Use video as the cheapest media S T R A T E G I Z E USE THESE OBJECTIVES TO SAVE REACH MESSAGES VIDEO VIEWS Use your Winning Creatives for a 2-month Branding Campaign Continue testing Stop ads that aren't performing and cost high Increase the budget of those ads that are performing by 10% as the highest O P T I M I Z E Set up your Metric Dashboard to measure your KPI If you have more budget you can Split Test on Placement and Audience network Now Run a 1-month Ad Campaign for Selling R U N Create Custom Audiences from your Previous Campaign with the Conversion Objectives: Conversion Messages In-Store Visit Catalogue or Lead Generation *These objectives are costly that is why it is suggested to use this ONLY on your warmest audience after the 2month branding campaign. **The next time you can also do LOOK-A-LIKE-AUDIENCE **Another way to save is to use Messenger Marketing, Email Marketing, SMS Marketing - send promotional campaigns to your warmest audience generated from the previous campaign. DID YOU KNOW THAT: ManyChat can do all these 3, soon on SMS and email marketing. R E P E A T MORE TIPS: These are just a few tips and strategies. The keyword is ABT "Always Be Testing". Hitting the "Boost Post" Button is a NoNo, it's the worst decision you can make and the easiest way to throw money anywhere. Boost Post Hope these few STEPS AND TIPS can help you do FACEBOOK ADS THE RIGHT WAY and increase your REVENUE. To your SUCCESS, rosalinda repani FACEBOOK ADS STRATEGIST & CHATBOT BUILDER Let's Connect linkedin.com/in/rosalindarepani/ Book a DISCOVERY CALL here: https://calendly.com/rosalindarepani-1/bookacallnow