Lead Generation
Lead Generation Plan
1. Planning
Need: Client for RAP Virtual Assistance Services
Objective: Generate Lead to RAP Virtual Assistance Services
Target Market: Business Owners, Decision Makers, SME’s
Location: Australia, UK and US
Content Strategy: Relationship-based, Provide solutions to client’s needs
2. Creating
● Video
● Email Marketing
● Social Media Content
3. Distribute
● Promote Social Media Sites
● Promote to LinkedIn, Twitter, Instagram and Facebook to support the
campaign.
● In Mails
4. Capture
● Landing Page
● Email Marketing
● Spreadsheet
5. Analyze
● Track via spreadsheet
● Scribble on Notes or Evernote
6. Cultivate
● Personalize
● Follow up / exchange contact info for interaction
7. Convert
● Fill in form if interested
● Respond with answers