CONTENT MARKETING INTRO
Content Marketing
“Content has the same kind of relevance in the media
industry as Blackhole has for Quantum mechanics”.
Content is the backbone of any type of marketing strategy. It helps the
brand to connect with his consumer. Content is fundamentally a
convincing quality story which creates the bond between the consumer
and the brand which also leads to brand loyalty.
Content Marketing strategies have been there from the last few centuries
but in the digital age its never been this tough with fierce competition.
When we get rid of the bias then the creativity inspires, we at Z
ealds.com
believe in this approach and we aspire to make content for our clients
which matter and personally resonates with the consumer.
SOCIAL MEDIA
Social media is undoubtedly the most influential content marketing tool in
the digital world. We have all the access to our target market and it has a
direct impact on the customer which means we can have o
rganic traffic
online which can be converted into our customers. Now the question arises
how can we use that effectively? For example, a simple meme has a
tremendous influence on the m
illennials and indirectly it can be used for
the product promotion and many brands do that and having the first-mover
advantage is cherry on the cake.
Our team possess the experience to cash out on the opportunities and our
result speak for itself from time to time.
ATTENTION IS THE KEY
Retaining the attention of the consumer is quite crucial in content
marketing. Even Youtube pays its content creators on the basis of watch
time of the video. Using the marketing funnel is the right way is indeed very
important, A funnel is used to track the steps which that lead up to
conversion. The funnel may have few steps for a traditional retail store Customer walks into the store > looks at product > grab the product >
purchase the product but How to make the customer buy your product is
the big question here.
For example, Nike writes “Just do it” with a model running on the billboards
on the roads, On Youtube, they post motivational videos and customer
reaches their store and finally touches the product and instantly connects
with it. If you see they retained the consumer attention throughout the
period by merely using the m
arketing funnel in the right way.
At Zealds.com we have the best industry experts which can navigate the
businesses in the right direction. Our experts the impeccable command on
the craft and strategies which helps our customer grow.
CONSISTENCY IS OMNIPRESENT
Quality content is a reward for any business but it is the consistency of the
content which gives the businesses s
ustainable growth. It also includes
getting the right feedback and making changes accordingly which
establishes the relevance for the end consumer.
At Zealds.com we have tools and expertise which enables us to make the
right decisions. One can argue that reaching the mass public is a rare
probability but we don’t believe in that, in fact, we have staunch believe that
its well-crafted strategies and hard work which makes the difference.