Rodion Kovalenko

Organic Traffic & Content Strategy Analysis Cryptopay.me Traffic Analysis Traffic Geography Keywords Analysis of the current semantic core shows we rank quite well for “bitcoin debit card” related queries. Keywords are sorted by the organic traffic amount. Findings ● ● ● The traffic mostly comes from Russia, Ukraine, Turkey and USA. We must increase our semantic core with more kws We need to have more presence on the USA Search Engines through content Main Organic Competitors Tools: SEMrush, Main Organic Competitors (SEMrush) The list from SEMrush varies from the list, you’ve provided. Yet, seems some of the results from the tool are more relative to our competition and receive a lot of organic traffic. These results with reasonable exclusions are presented in the right. I’ll uncover all these domains further. Wirexapp.com Wagecan.com Bitwa.la Bitplastic.com Satoshitango.com Minor: Bittylicious.com Bitnation.co Wirexapp.com Geography Wirexapp keywords Analysis shows that the organic traffic comes mostly from pages with pretty low positions in SERP, which means we can overcome them in organic by incorporating these keywords into our semantic core. It also shows that the company has content strategy — some urls in the SERP are blogs. For each blog we can fight too and steal some traffic. Findings ● ● ● ● Traffic mostly comes from low ranked pages Wirexapp is a real competitor in organic, so we should try and steal traffic We can surpass them by incorporating their keywords into our core They’re more related to the USA market with organic and referral traffic Wagecan.com Geography Wagecan Keywords Wagecan have little to offer, but some keywords are interesting from the point of content & paid ads — you can see their positions in organic are low and not much other competitors are present. We can either hit these words with content or create new campaigns in Adwords for these essential keywords. Also is good to create LPs for each campaign. Findings ● ● Wagecan has few possibilities for Adwords campaigns or content creation Essential word “virtual debit card” is in weak position, we should take it Bitwa.la Geography Bitwa Keywords According to SEMrush, Bitwa has only one keyword in Google Top-5. Make it no competitor to us in the field of organic. We definitely should create a blog with “how to pay bills with bitcoin” keyword. Findings ● Considering traffic percentage, their SMM strategy is the most interesting thing. We need to analyze and incorporate. Bitplastic.com Geography Bitplastic Keywords Bitplastic keywords are mostly core keywords that we should definitely leverage through CPC and Adwords. As for the content, there are two-three kws that can be incorporated into topics. Findings ● ● Possible topics from keywords: send money anonymously, how to convert bitcoin to cash Some assets to use in paid advertisement Satoshitango.com Geography Bitnation.co Geography Bitnation Keywords As bitnation is some sort of network of generating new identities and citizenship, its kws are less related to bitcoin. Still this is an opportunity to create some related content and post somewhere else. For example, if we compare “bitcoin mastercard” vs bitcoin visa. Findings ● ● ● Bitnation has decent organic search power that splits up by few kws We can leverage some interesting topics and discussions with these kws too, but we might not succeed in surpassing them. We might create something like their: New ID/Name/Identity Generator to target it and attract more traffic Key Findings During the analysis I’ve revealed the actual Cryptopay core and analyzed the competitor activity and power. The resulting document is keywords competitors use to get the most of their organic traffic. I’ve chosen some suitable for new content and prepared an update for the topic list here. They also can be used for Adwords campaigns to steal competitors traffic. Wirexapp.com is the only one actually performing content-marketing, so they should be considered as a main competitor and an example to follow.