Robert Duncan

Copyright ©​ ​All rights reserved worldwide. YOUR RIGHTS: ​This book is restricted to your personal use only. It does not come with any other rights. LEGAL DISCLAIMER: ​This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book. The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. Any perceived slights of specific persons, peoples, or organizations are unintentional. The purpose of this book is to educate and there are no guarantees of income, sales or results implied. The publisher/author/reseller can therefore not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book. Any product, website, and company names mentioned in this report are the trademarks or copyright properties of their respective owners. The author/publisher/reseller are not associated or affiliated with them in any way. Nor does the referred product, website, and company names sponsor, endorse, or approve this product. COMPENSATION DISCLOSURE: ​Unless otherwise expressly stated, you should assume that the links contained in this book may be affiliate links and either the author/publisher/reseller will earn commission if you click on them and buy the product/service mentioned in this book. However, the author/publisher/reseller disclaim any liability that may result from your involvement with any such websites/products. You should perform due diligence before buying mentioned products or services. This constitutes the entire license agreement. Any disputes or terms not discussed in this agreement are at the sole discretion of the publisher. 2 PremierNet Digital Marketing: Go Viral! Domination Guide Table of Contents Table of Contents 3 Introduction 4 The Techniques 8 The SEO Impact 12 Steps to Viral Domination 14 Closing 17 3 PremierNet Digital Marketing: Go Viral! Domination Guide Introduction Viral marketing is a unique and diverse concept that if executed correctly, could catapult your company and/or brand to a whole new level. The concept of viral marketing is actually quite simple. Basically, it involves the implementation of a specific idea that is both compelling and interesting. Additionally, the idea or subject matter must be valuable enough to make an individual want to proactively share it with others. The sharing of such information at an astronomical rate with rigor and velocity is what will cause a product, idea or subject to “go viral”. Viral marketing is an advanced and elevated business strategy that utilizes social networks to promote a product or service. The term “viral” was derived from the term “virus” which shares a similar ideology with how something contagious can spread and eventually multiply from one person to another. Does going viral sound awesome to you? Well, if it does, then I have some great news for you. There’s an abundance of creative and innovative methods that can be implemented for viral marketing. But, in order to be effective, any process chosen needs to comprise of these same three primary and essential components. 1. Entertaining, Useful and Valuable Content 4 PremierNet Digital Marketing: Go Viral! Domination Guide 2. Information about you, your business, and/or your products 3. A legitimate means of passing the relevant content/product along to others. Here are several examples of viral marketing methods that are currently being employed throughout the world. Some may seem simple in nature, but sometimes the simplicity in the task allows for an increased velocity in repetition and ultimately in results. Here are some creative ways to get started in viral marketing: · Give away a free ebook that the reader can download from your website. · Give away a free ebook that the reader can brand with their own information before they themselves can distribute it. · Write and distribute your own articles with topics that are directly related to your website or niche. · Utilize RSS functions to successfully syndicate your blog or newsletter content. · Use relevant content that pulls people in. Something like an instructional video related to your website or niche would work fine. 5 PremierNet Digital Marketing: Go Viral! Domination Guide · Offer quality freebies on your website and/or Facebook. I emphasize quality because everything that you distribute represents your brand and company and it is important that you show your professionalism through your work. · Interactive games are another innovative approach which promotes fun and allows for referrals and repeat visitors. There’s really no limit to the techniques and approaches that one can do to implement a successful viral marketing campaign. Remember, it comes down to how valuable the content is and the willingness of the viewers to either tell other people about it or to personally pass it along to someone else. The true benefit of any viral marketing method is the fact that you only need to set it in motion once. Unlike a fire where you have to continually feed the flames so that the fire will continually burn, a successful viral marketing campaign just needs a single spark before it becomes a word-of-mouth type process that spreads and multiplies on its own. Naturally, you can also continue to independently and actively drive, promote, and advertise any viral method on a consistent basis similar to sharing your free ebook in as many download locations and directories as possible or visiting discussion boards and actively promoting your work there. Additional methods can be implemented as well such as a strong SEO campaign which helps to rank your content/product high on search engines like google, 6 PremierNet Digital Marketing: Go Viral! Domination Guide Yahoo and Bing by using keyword strategies. For more information of how to set-up and build a successful SEO strategy and campaign to help your product go viral, I highly recommend that you take a look at some of the resources found at The PremierNet SEO Domination Center​. Viral marketing methods, if used properly, can be responsible for the majority of targeted traffic and the overall promotion you receive. And of course, the more traffic you receive, the more income you’ll ultimately generate. Now, that we have given you an outline of what is to come, it is time to really dive into some innovative and compelling techniques that you can utilize to have a successful viral marketing campaign for your product and/or service. 7 PremierNet Digital Marketing: Go Viral! Domination Guide The Techniques Understanding and successfully adhering to the following principles will help you to achieve the goals that you have set out for yourself. These techniques are straightforward and have been successfully implemented in different scenarios yet, still yielded the same positive results in each instance. 1. It is extremely important that you provide something that is both ​original and interesting​. ​Value and ​purpose are essential elements here. No matter what you come up with whether its’ ebooks, reports, funny videos or greeting card services, you have to make certain that it’s something that people will want to talk about and share with everyone they know. Otherwise, there won’t be any viral benefit to enjoy. Quality will make the difference. I know that we are all eager to go out there and throw multiple things out into the marketplace with the hopes that one sticks. This is actually a good approach, however the quality of your work should never be compromised because of quantity. What you need to provide is good, concise, and exciting content. No fluff and filler content. Just the most important and interesting facts about whatever topic you’ve chosen. Keep it short and sweet and to the point. This is the perfect example of quality versus quantity. Remember, It’s really not about how many pages you pack into the ebook. It’s about how much 8 PremierNet Digital Marketing: Go Viral! Domination Guide value you pack into it. It doesn’t matter whether there are 10 pages or 50. If the reader feels as though they gained a considerable amount of benefit from the content, you’ve got yourself a winner. And in this case, that means a viral winner and something that will be widely distributed. 2. Be ​creative​. I know that I have used ebooks as an example of things that you can do to go viral, but ebooks is only one aspect of it. You have to think outside the box and be innovative. Sometimes if everyone is walking in one direction, the brave soul that actually decides to take an alternate route may be the winner. Using ebooks as an example again. Ebooks continues to be a favorable method for distributing content, but using video and audio can both separate you from the competition and create a need and a want that people may desire. That’s the thinking outside the box that you need in viral marketing. Google Video and YouTube are two supreme resources for creating and sharing dynamic video content. 3. Be ​persistent at first until you get that first spark. Being imaginative with regard to how you get the word out is a big time component of viral marketing. · Get your product listed on any and all websites that offer free downloads and uploads. · If your product is an ebook, submit it to as many ebook directories as possible. 9 PremierNet Digital Marketing: Go Viral! Domination Guide · Create a version of your viral product/service that people can actively brand with their own information prior to distribution. · Let product owners know that you have a free product available, one that they can include into their own bonus package. · Locate large giveaway packages. Many of them have open submission, allowing owners to include their products along with all the other offers listed there. · Sell your viral product on eBay for a small fee which includes rights to either resell it or give it away. 4. Be ​relevant​. On too many occasions, I find that too many people get into trouble because they try to do too many different things in way too many areas. Keep your ideas and approach relevant to your niche and avoid spreading your resources too thin. 5. Keep it ​simple​. Your viral marketing campaign should be about the actual product and not the promotion. Your approach should seem genuine. Avoid the standard promotion and advertising pitfalls. 6. Keep content ​fresh and relevant. Let’s say that you did an awesome job of promoting your ebook and it took off. This means that you now have an audience eating out of your hand. Keep feeding them with fresh content and they will 10 PremierNet Digital Marketing: Go Viral! Domination Guide continually comeback for more which will create an enormous funnel for your future viral marketing ventures. 7. Sharing is caring. Allow people to download your content. Allow people to share your content on their social media and email networks. 8. Be ​interactive​. Be responsive to both your email and comments. Be proactive in offering additional information and solutions. 9. Avoid exclusivity​. A successful viral marketing campaign is about unfiltered access with no restrictions. The less restrictions you have, the more likely your content can take a life of its own and spread like a virus. The goal is to get your viral products in as many hands as possible. The more people who see them, the more they’ll get passed along. And the more they get passed along, the more benefit you’ll achieve. 11 PremierNet Digital Marketing: Go Viral! Domination Guide The SEO Impact The key to viral success is getting your product in front of as many people as possible and creating a wide distribution of the product. There are many ways to accomplish this, but a general approach that you can take is to try to submit your work to as many high ranking webmasters, site owners and other online users who actually want to distribute your product. Notice I referred to those resources as “high-ranking”. The more that you can get your foot in the door with a high authority/high ranking site the easier it will be to reach a greater amount of people in a shorter amount of time. This can be accomplished by establishing authority and a positive reputation for yourself that will translate well with your product. Sometimes to achieve something, you have to do a little extra. Viral marketing, while inexpensive in nature and seemingly simplistic, does require some old fashioned hard-work. Writing articles for blogs, creating your own blog and continually updating your own blog with fresh information is a way of building authority. Managing your SEO campaign and working on your Keyword strategy for your own website and blog is a way of doing that. Being active on message boards, chat rooms, etc is a way of establishing both relationships and networking opportunities. 12 PremierNet Digital Marketing: Go Viral! Domination Guide If you are looking to establish a footprint online, a good SEO Campaign and Keyword Strategy will help you get noticed. Having a clear understanding of backlink services, SEO Audit Reports and Action Plans as well as Guides, Tips and Strategies for improving your SEO Performance will help you get ranked higher on search engines. The higher that you are ranked on search engines like Google, Yahoo and Bing, the more visible your product and brand becomes. SEO effectiveness has a direct correlation to your ability to go viral. 13 PremierNet Digital Marketing: Go Viral! Domination Guide Steps to Viral Domination The following steps pertain to outlining the specific details for your viral product. While these details may lean towards subjects like creating an article, e-book, general product or song, understand that these tips can be implemented in thousands of other niches as well just as long as you understand the basic principles and guidelines associated with them. Step 1: ​Choose A Relevant and Interesting Topic I know that we have harped on the terms “relevant” and “interesting” a lot throughout this guide and by now, I hope that you understand the importance of each. You are trying to make something go viral. Something that is viral is something that is “must see”, “must hear” and/or something that is “must read”. The topic that you choose must be dynamic, fun, revolutionary and most importantly connected to your desired niche. The elements included should be: 1. It promises the reader/viewer/listener a timely solution. 2. It tells the reader/viewer/listener exactly how to accomplish it. 14 PremierNet Digital Marketing: Go Viral! Domination Guide Step 2: ​Conduct Research on Topic You’ll want to be well-versed on the campaign that you are looking to make viral so being fully educated on the topic is essential and necessary. Take your time and make sure that you do the necessary research on both the topic as well as the niche. You have to become an expert in the content that you deliver. Becoming an expert on your product/campaign will help with both, creativity as well as production. Additionally, if you really enjoy the product, you’ll spend more time and energy in making sure that the product goes viral. Step 3: ​Develop The Content Now that you have done the necessary research of your topic of choice it is extremely important to develop the content further. We can’t just put the same thing over and over into the marketplace. We must add that “original” spin to it. This is your opportunity to show your creativity by adding additional elements o the campaign which makes it not only yours, but also makes it “different”. Have you ever said, “Wow, this movie/song/book reminds me of….”. This can be both a good thing and a bad thing so it’s important to have a balance. Yes you want your viral campaign to have elements of something popular, whether that may be a catchy and current topic for a book or a particular song flow, but remember, people want to see something that is original, so don’t be afraid to develop the content even further to drastically enhance the viral effect. 15 PremierNet Digital Marketing: Go Viral! Domination Guide Step 4: ​Unleash Your Viral Campaign Now that you’ve picked your relevant topic, conducted research on topic, and developed the content of the topic to make it your own, it’s time to finalize your campaign and unleash it onto the world. Before releasing any work, go over it as many times as you want or need, refining and editing until you’re satisfied with the end result. Your work is your brand and reputation. A sloppy and rushed campaign can negatively affect your ability to go viral. This is where many have made critical mistakes. Take your time. Offer and promote limited review copies to test the waters. Offer and promote your product to trusted sources who can provide honest feedback and critique. Don’t let the fundamental elements of a viral campaign hold you back. This is actually the easy part. Deliver quality work and expect quality results. From an SEO and Marketing perspective, make a short list of keywords that are directly related to the topic you’ve chosen. Then conduct searches using each of those terms. This will help with your keyword strategy and ultimately helping you with your search engine optimization. This is important because a big part of your early success in going viral is putting your work in the sights of as many people as possible. You should have a website other than your social media hubs to help with the distribution of your viral campaign. Having a website also establishes credibility and allows for future growth and advancement in the internet marketing realm. If you already have a website, that is awesome. Now ask 16 PremierNet Digital Marketing: Go Viral! Domination Guide yourself, “How fast is it?” “Is it optimized for speed and efficiency?” Running a SEO Audit Report can help uncover any potential issues that you may have. We recommend the ​PremierNet SEO Audit Report which will provide you with a detailed and comprehensive report of any issues as well as an amazing action plan in PDF format to show you exactly how to fix your website/blog so that you won’t lose any potential visitors and profits. Step 5: Go Viral! Dominate Your Competition! Your distribution methods should include free promotions, giveaways and bonus offers from your very own personally Optimized Website. Additional methods can include Social Media Hubs, Potential Paid Ads, Forums Posts, Message Boards Posts, Email Distribution via your email list and word of mouth and much more. Closing Always stay positive and stay focused. The more time that you put into your campaign, the better the outcome should be. For some, depending on the campaign chosen, the results can be instantaneous, for others it can take a little “elbow grease” to get that viral momentum that you desire. Believe in your product and believe in your work and the results should follow. Good luck on your 17 PremierNet Digital Marketing: Go Viral! Domination Guide viral campaign. I can’t wait to see your next e-book, article, youtube video or hear that next song on the billboard charts. 18 PremierNet Digital Marketing: Go Viral! Domination Guide