Riya Kataria

pl m Sa e k or w A Winning Startup Foreword Dear Readers, We are aware that the market is saturated with content on entrepreneurship and you really don’t want to read another book that preaches how to start your startup! How about a book that gives practical checklists to validate the veracity of your business idea? Or a piece that offers doable steps to refine your Sa entrepreneurial skillset? A Winning Startup is our genuine attempt to create a practical guide for aspiring and veteran entrepreneurs. With real-to-life situations and examples, it will instantly transport readers to the battleground…the big, bad corporate world! m The book especially focuses on the challenges before new entrepreneurs. The aim is to dispel misleading pl notions that can lead to huge financial loses and strategic blunders, worse still, it can ruin your maiden entrepreneurial dream. The life lessons by global entrepreneurs in their own words, might prove to e inspire and prepare aspiring entrepreneurs. The checklist for taking your small business global will prove useful in the pre-planning stage. The glossary at the end explains the frequently-used jargon in business w culture. you made this challenging career choice. k or We hope A Winning Startup will answer some of the thousand questions bubbling in your mind when Happy Reading! 1 Table of Contents Introduction 3 Module 1: The Entrepreneurial Resolutions that became Revolutions 4 Entrepreneurial Revolution 4 Topic 2: India- Adopting Entrepreneurship 8 pl m Sa An Entrepreneur’s Dictionary e k or w 2 Introduction Employment is dead; long live Entrepreneurship Career is dead, regular employment is passé. Competition is stiff and jobs are limited. Technological advancements have globalized markets. Opportunities to create, distribute, promote and procure from world markets are abundant. Uniqueness and variance in thoughts, products and processes are appreciated. Standardization and repetition are shunned by consumers. Progressive governments and policies favor entrepreneurship and collaboration. All this has led to the rise of entrepreneurship. Each day there is a proliferation of the entrepreneurial generation. The trend rises unabated and looks poised to overtake employment in short time. Sa In the United States alone, there are 23.3m millennials embracing the Entrepreneurial mindset and pursuing alternative channels of revenue generation and earnings. The Internet and e-commerce has altered modern mindset and opened up a world of opportunities. We are just beginning to scratch the m surface of how to exploit the global uprise. pl The eBook “A Winning Startup” provides a comprehensive overview of the recent developments and impending opportunities in the field of entrepreneurship. An account of possible obstacles in the e entrepreneurship journey will lend realistic insight into the rosy picture. First-hand account by investors will tell aspiring entrepreneurs how to prepare for procuring funds from investors. At the end, case entrepreneurs. or w studies and success stories of entrepreneurs of the current era will provide inspiration to budding Read on to get to grips a trend that defies norms and regulations…. k 3 Module 1: The Entrepreneurial Resolutions that became Revolutions pl m Sa e or w Entrepreneurial Revolution k In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.” That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business. Your business. My business. And the dawn of a brighter new future of the “Entrepreneurial Interdependence” era that’s now upon us. The tremendous advancements in mobile technology have woken us to the fact that there is world beyond a linear career in a corporate dinosaur. A world with opportunities to generate earnings you couldn’t dream of if working for an archaic corporate. Another evident threat to employment is the emergence of artificial intelligence and robotics. This has just quickened the pace of entrepreneurial tides and their adoption world over. 4 I can see a future where there is no alternative than to leverage your unique skills in a personallybranded venture, in order to survive and thrive! Skeptical? The revolution has already begun. Here is a compilation of entrepreneurships that have altered the equation and changed the face of corporate ecosystems. Topic 1: Resolutions that Altered Corporate Ecosystem Context Media Co-started by Shradha Agarwal, this brand has a goal to help Sa patients with chronic ailments better manage their health. The brand has more than 6m patients millions in revenue. Agarwal built this brand after she noticed a pl m a month and making multi- gap demand-supply in the e disease management segment for chronic patients. w Insightly or A San Francisco-based company that provides CRM cloud-based software to more than 1.2m in 200 countries. k customers Anthony Smith built this after identifying a market need for CRM solution businesses. experience He of for used small his designing, constructing and implementing CRM solutions for corporates. 5 Remy This is a cloud-based solution that automates and streamlines the management of regulatory and compliance-related activities for health insurance providers. It featured in the 15 Hottest NY City Startups by Business Insider. Its goal is to build healthier communities futures. and brighter Uber Sa The most famous entry in the list. It offers earning opportunity to anyone who can drive and has excellent customer CRM system and business model has earned it pl m time to spare on the road. Its astronomical revenue. e Streetbees w Streetbees is an online platform enabling consumer brands to tap or into a global army of smartphone users, known as ‘Bees’. Essentially it allows any smartphone owner money k anywhere in the world to earn for completing tasks offered on the app. It is currently paying each user £5 for taking a picture of the drinks aisle in their local supermarket. 6 Fiverr Fiverr is a global online marketplace where tasks and services are offered community for to its completion beginning at a cost of $5 per job performed. The site is primarily used by freelancers who offer their services worldwide. to customers Credit Sesame This firm helps consumers better Sa manage their financial health. Nazari, its founder, is a pioneer in liabilities management and as an has appeared on CBS News, ABC News and was a key speaker at pl m acknowledged industry expert, financial services innovation e event Money 2020. Zinepak w Zinepak is a company that or specializes in creating custom, interactive publications for super fans. k Sighted An online invoicing company by Murray Newlands, this provides millions through social media and his motivational app. Ontraport An award-winning web-based sales, marketing and business automation software platform designed to help entrepreneurs and small businesses. 7 Topic 2: India- Adopting Entrepreneurship First, let’s start with some stunning facts about entrepreneurship in India… India has more than 48m small businesses, nearly double those in the U.S. According to Indian government data, these micro, small and medium enterprises contribute almost 8% to the country’s GDP, 45 % to the manufacturing output and 40% of the nation’s exports. They create 1.3m jobs annually and are the largest job provider after the agriculture sector. Sa eBay, the global online retail giant, has nearly one-third sellers on its platform as Indians. It estimates that a product listed by an Indian seller is sold every 10 seconds on the channel. m India’s thriving entrepreneurial ecosystem is encouraging investors from considering it their next investment destination. While USA has long acknowledged India’s potential, it’s now the Japanese pl investors to focus their attention on the Indian subcontinent. According to a recent Venture Capital Funding report, India has overcome China in the number of deals struck in the first quarter of 2015. e Though, China is still way ahead in terms of monetary investment, India is fast pacing up by marking a rise of 225% over the previous year. In this time period, Japan struck around 28 startup deals with India. w What makes India such an enterprise magnet? Let’s explore: A growing entrepreneurship culture ● A supportive pro-entrepreneur government at the center ● Loosening of direct FDI norms in Indian business sector ● Climbing education and awareness, especially among women k ● or ● Growing availability of financing options After China, India is perceived as the new big bang in the Internet and mobile space. It can expect more vertical players to emerge in sectors such as e-commerce, internet and classifieds. Little wonder that India is the Land of a Billion Entrepreneurs. 8 pl m Sa e k or w 9