Richmond Zate

Real Estate Copywriting Portfolio-Richmond Zate 🧑‍💼 About Me I’m a real estate copywriter specializing in compelling property listing descriptions and email sequences that help real estate agents and agencies sell faster and nurture leads effectively. I turn bland descriptions into irresistible property stories — and craft emails that build trust and drive action. 🛠️ Services Offered ✍️ Property Listing Description Writing​ ●​ 📩 Lead Nurture Email Sequences (3–5 part series)​ ●​ 🧱 Real Estate Website Copy (on request) ●​ ✅ Portfolio Samples Cozy Family Home (Before & After) Before (Agent's version): 3-bedroom house with 2 bathrooms, modern kitchen, and garage. Located in a quiet neighborhood. After (Your Portfolio Sample): Charming 3-Bedroom Family Home in a Peaceful Neighborhood Discover this sunlit, 3-bedroom haven designed for family living and relaxed entertaining. Featuring a sleek, modern kitchen with stainless steel appliances, two updated bathrooms, and a spacious backyard perfect for weekend BBQs. Nestled in a quiet, tree-lined neighborhood with great schools nearby, this home is ready for its next chapter. 📍 [City Name] | 🛏 3 Beds | 🛁 2 Baths | 🚗 1 Garage Ready to schedule a tour? This gem won’t last long! Luxury Condo (Before & After) Before: 2-bedroom condo in city center. Comes with gym, pool, and security. Great views. After (Your Sample): Modern Luxury Living with Skyline Views in the Heart of [City] Step into sophistication with this 2-bedroom, 2-bath condo located in the vibrant heart of [City]. Enjoy floor-to-ceiling windows, breathtaking skyline views, and an open-concept layout that seamlessly blends luxury with comfort. Residents get access to top-tier amenities including a private gym, resort-style pool, 24/7 concierge, and secure parking. Perfect for professionals, couples, or investors looking for prime real estate in a high-demand area. Sample Real Estate Email Sequence (3 Emails) Email 1 – Welcome Email Subject: Welcome! Let’s find your dream home in [City] ​ Body:​ Hi [First Name],​ Thanks for reaching out about buying a home in [City]. I’m excited to help you find the perfect place to call home.​ Over the next few days, I’ll be sending you helpful tips and property updates so you feel confident at every step.​ In the meantime, feel free to reply and tell me what your ideal home looks like — I’m here to help! Warm regards,​ [Your Client’s Name]​ Licensed Realtor | [Agency Name] Email 2 – Value Email Subject: 3 Mistakes First-Time Buyers Make (and how to avoid them) ​ Body:​ Hi [First Name],​ Buying your first home is exciting — but it’s easy to make costly mistakes. Here are 3 things to watch out for: 1.​Looking before getting pre-approved​ 2.​Ignoring the true cost of ownership​ 3.​Falling in love too fast without doing research​ Want more tips or need a checklist? Just reply and I’ll send you one!​ Best,​ [Client’s Name]​ Your Local Home Expert Email 3 – Soft Call-to-Action Subject: Ready to book your first showing? ​ Body:​ Hey [First Name],​ You’ve got a big decision ahead, and I’d love to help make it easier.​ If you’re ready to take the next step, I can book showings for any homes that caught your eye.​ Or if you need a custom list based on your preferences — I’ve got you covered. Let me know and we’ll take it from there. Cheers,​ [Client’s Name]