Remilekun Ogunjobi

Remi Ogunjobi-- Portfolio Experience Digital and Social Media Manager Digital Republic (2017- 02 - PRESENT) Google Digital Skills ● ● ● ● ● ● ● ● ● Developed engaging campaign strategies and social media content for a variety of programs and startups, including Google Digital Skills, Google Impact Challenge, Google Developers Students Club, Waziki Life and AWABike. This involved creating tailored content for a geographically disparate audience. Worked on digital marketing efforts, such as email and social media, with local and global teams. Managed over 20 training partners as the lead in the development and delivery of campaign plans, tailored assets, tactics and event execution. I had the responsibility of liaising with regional managers in North, South and East Africa. Developed the program's handbook for trainers and partners across all areas of training. Created Ad and website content, monitored campaign performance on Google analytics to report user behavior and recommendations on improving the brand’s website. Developed content for newsletters, webinar website, and email marketing, moderated comments and responded to inquiries on Facebook, Twitter, Instagram, and Gmail. Built out all 20 partner and global reporting dashboards and performed analysis to provide insights into the program performance and target forecasting. Sourced and engaged photographers and videographers across Nigeria, Kenya and South Africa to tell the program's story. Conduct real time social updates during live events. Google Developers Students Club and CS First ● ● Helped set up 100 tech clubs within institutions across Africa and managed the application and selection process for the program. Created content and ran paid promotions to increase applications from certain regions. We achieved our reach and impressions target. . AWABike ● ● Developed content in video and still graphics formats to drive awareness and engagement for the brand Designed frameworks and ideas to educate people about the brand and always on content. Waziki Life ● ● Strategized and managed paid digital marketing across Google Adwords, Instagram and Facebook Performed A/B testing on Ads that improved conversion rate by 60% and increased followers up to 40%. Freelance Content and Social Media Manager Impact Hub Lagos (2020-09 - 2021-02) ● ● I had the responsibility of coming up with campaign and content ideas. Worked with graphic designer to create populate the content calendar. Strategy Associate Sponge Limited (2016- 01 - 2017 -02) ● ● ● Monitored online content for brands, performed analysis (including preparing and documenting actionable insights) using comprehensive listening tools. Was hugely involved in strategic content planning and execution of campaigns like 'Share A Coke', Coke Studio Africa, Taste The Feeling, etc. Won Digital Campaign of the Year ADVAN AWARDS 2015 and 2016; 2nd Place Brand of the year ADVAN AWARDS 2016. Planning Associate Sponge Limited (2015- 05 - 2016 -01) ● ● ● I was responsible for content creation on all social media pages of brands like Coca-Cola, Sprite and Fanta. Successfully surpassed the campaign targets. Listened to conversations and engaged with the brand's online community on all social media platforms. Ensured customers were given the appropriate responses on all social pages via comments and private messages. ㅡ Education B.Sc Economics - University of Lagos, Akoka Yaba, Lagos. Certifications Product Management Certification (Product Dive), Google Digital Skills Digital Marketing Course. Skills ● ● ● ● Report visualization and data analysis on Power BI, Tableau and Data Studio. My sample dashboard link Technical - Data collection, querying and analysis on SQL, HTML, Python, and Figma. Agile tools - Jira, Slack, and Google Docs, Balsamiq Advanced social media listening and web skills using NetBase, Gazemetrics, Nuvi, and Sprinklr, etc. Other tools include Google Analytics, Mailgun, and Mailchimp.