Advertising
Recommend Multi-Level Marketing Strategy/Franchise.
Build kiosks instead of billboards as they amount to almost the same as regards cost implication.
Do a total rebrand package.
Forge partnership with creative agencies that can facilitate the erection of kiosks.
Marketing/Branding
Sponsor Sharks +Dolphins=Rivers Utd
Especially since target market is in the same location.(PH)
Do a feasibility studies on behavioural patterns and acceptance of betting in new target location(s).
Areas in Lagos to concentrate on kiosk erections are: Ajah, Awoyaya, Agungi et al
PR and awareness