Rebecca Okorie

8Di gi t al Mar ket i ngTi psf orBoot st r appedSt ar t ups Youj ustl aunchedast ar t upandneedt ogety ourbr andi nf r ontofasmanyey esaspossi bl e. Thepr obl em i sy ouar enotj ustcompet i ngi ny ouri ndust r y , y ouar ecompet i ngwi t ht hemi l l i ons ofot hermar ket i ngmessagest hatconsumer sar ebombar dedwi t hev er yday .Notonl yt hat , y our boot st r appedst ar t updoesnothav et hef undst oi nv estheav i l yi nt odi gi t al mar ket i ng.What ' san ent r epr eneurt odo? For t unat el y , her ear eei ghtaf f or dabl e( andi nv al uabl e)di gi t al mar ket i ngt i psf orst ar t ups: Let ’ st al ksoci al Soci al medi ai soneoft hemostcostef f ect i v eway st omar kety ourst ar t up.I naddi t i ont o pr ov i di ngapl at f or mf orgr owi ngy ourbr and, i tof f er saneasymedi um f orpr omot i onand cust omerser v i ceoppor t uni t i es. 1.Bef r equentandconsi st ent :Soci al medi ai sawayf ory out obui l dy ourbr and’ sv oi ce.You shoul dnotonl ypostr egul ar l y , butt her eshoul dbeauni f or medi dent i t yt oy ourpost s. Addi t i onal l y , donotov erpostordev i at ef r om y ourbr and’ smessage.Buf f erAppr epor t st hatt he opt i mal numberofpost st oFacebooki sbet weenf i v eand10t i mesaweek, Twi t t eri sf i v e t weet sadayandLi nkedI nandGoogl e+t i edf oronet i meaday . 2.I t ’ snotabouty ou, i t ’ sabouty ourcust omer :Mostbr andsuset hei rsoci al medi aaccount s onl yf orpr omot i onal pur poses.Thi si saf ai l edst r at egy , asi tpr ov i desnov al uet ot hei rf ol l ower s. I nst ead, f i ndandshar ei nf or mat i ont haty ourcust omer swantt oseeandoccasi onal l ymi xi n y ourpr omot edcont ent . 3.Engagewi t hy ourf ol l ower s:Soci al medi ai sawayf ory ourst ar t upt oi nt er actwi t hcur r ent andf ut ur ecust omer s.Lev er agey ourf ol l ower sandmaket hem f eel l i kev al uabl emember sof y ourbr and. Al sodonotbeaf r ai dofsoci al conf r ont at i on, appr oachanycompl ai ntasanoppor t uni t yt oshow y ourbr and’ scust omer ser v i cecapabi l i t i es. Last l y , donothi def r om f ai l ur es, y ouar east ar t upandar eboundt of acesomehur dl esal ongt he way .St r at egi cal l yappr oacht heseasoppor t uni t i est owi nov ercust omer swi t hgoodcust omer ser v i ceandexpr essy ourbr and’ sl ongt er mv i si onasf r equent l yaspossi bl e. 4.Tr ysmal l i nv est ment si nt ot hepl at f or ms:Ther ear eanumberofdi f f er entsoci al oppor t uni t i est haty oucani nv esti n-al l ofwhi chhav emer i tdependi ngont hei ndust r yandy our uni quesel l i ngpr oposi t i on.Exper i mentwi t ht hebel owopt i onsandseewhatwar r ant st hebest ROIf ory ourst ar t up. Pay t opl ayonFacebook: Facebooki sst eadi l ybecomi ngapay t opl aypl at f or m, andi fy ouwant t oseeanyengagementy ouwi l l needt oi nv esti nt opr omot i ngy ourFacebookpost s. Sponsor edt weet s: Whi l eTwi t t erst i l l pr ov i desagoodamountofor gani cengagement , t he mi cr obl oggi ngpl at f or m al sohaspai dsol ut i onsf orbusi nesses, wi t honebei ngsponsor edt weet . Bypr ov i di ngasponsor edt weet , hi gherengagementwi l l mostl i kel yoccurwi t hf ol l ower s( and ot her s) . Li nkedI n’ spr emi um ser v i ces: Li nkedI nhasanumberofext r emel yv al uabl epai df eat ur es, i ncl udi ngaSal esNav i gat ort hatmakesf i ndi ngl eadsandcont act sseaml ess.Bestofal l , y ou cant r yt heser v i cef r eef oramont h. Cont enti sst i l lki ng Cont entmar ket i ngi soneoft hemostov er l ookedi nv est ment si nl aunchi ngast ar t up. Whyi scont entsoi mpor t ant ?I ti st hev ehi cl ef orconv ey i ngy ourbr and’ smessage.I fy our cont enti snotcl earandmessagenotwel l f or mul at ed, y ouwi l l undoubt edl yst r uggl et osucceed. 5.Cr i t i cal l yt hi nkabouty ourmessage:Cont entmar ket i ngshoul dnotbeapr ocessoft hr owi ng messagesagai nstt hewal l andseei ngwhatst i cks.Toef f ect i v el ybr andy ourst ar t up, y oushoul d engagei ni ndust r yr esear chandf or mul at eauni quesel l i ngpr oposi t i ons.Yourmessaget hen needst okeept heseUSPsast hef ocal poi nt .Av oi df ocusi ngony ourf eat ur esandi nst eadsel l t hebenef i t s. 6.Fi ndcheapandcr eat i v econt ent :Cr eat i v econt entdoesnothav et obeexpensi v e.Youcan f i ndaf f or dabl eandhi ghqual i t ycont entonsi t esl i keEl ance, Cr ai gsl i storFi v er r . Fori nst ance, onFi v er ry oucanhav eanani mat edexpl ai nerv i deomadef r om at opsel l erf ora f r act i onofanagency ’ spr i ce.Expl ai nerv i deosar eper f ectf orst ar t ups, becauset heycanqui ckl y andef f ect i v el yconv eyy ournewpr oductorser v i cet opot ent i al cust omer s. Ther ear esev er al ot heraf f or dabl eway st oappr oachcont entcr eat i onandev ensmal l i nv est menti nt ocont entwi l l goal ongwayi nbui l di ngy ourst ar t upsbr and.  7.Opt i mi zei nt er nalpagesf orconv er si ons:Whatdoy ouwantv i si t or st odowhent hey l andony oursi t e?Yourent i r econt entst r at egyshoul dbebui l twi t ht hi squest i oni nmi nd. Oncey ouknowt heact i ony ouwantuser st odot heny oucanf i ndaf f or dabl et ool sf or per pet uat i ngt hoseact i ons.  Fi ndf r eepl ugi nsf orcapt ur i ngemai l sandt henl ev er ageaf f or dabl eser v i cesl i ke Mai l Chi mporConst antCont actf ordr i pcampai gns.  Usef r eet ool sl i keGoogl eAnal y t i cst omoni t orv i si t or ’ spat hst ot hewebsi t eandonce t heyar eoni t , f i ndoppor t uni t i est ocr eat eamor euser f r i endl yexper i ence.  Opt i mi zef or msony oursi t et obui l dast r ongeri nboundl eadf unnel .  Fi ndcheapandr el i abl ecar tser v i cest osel l pr oduct sdi r ect l yt hr oughy oursi t e.  What ev ery ourobj ect i v e, t her ei sacheapandof t enf r eesol ut i on. 8.Doout r eachy our sel f :Oneoft hemosti mpor t antst epst oanef f ect i v econt entmar ket i ng st r at egyi st hecont entpr omot i on.Af t ery oupr oduceani ncr edi bl epi eceofbr andedcont enty ou needt oampl i f yt hatpi eceofcont entasmuchaspossi bl e.Lev er agey oursoci al medi apr of i l es, emai l i ndust r yexper t s, r eachoutt oLi nkedI ngr oupsori ndust r yf or ums, andcont r i but et oot her popul arsi t est haty ourconsumer smi ghtv i si t .I nv estaf ewhour saweekt oout r eachorof f si t e wr i t i ngandy ourst ar t upwi l l begi nt ogai nt r act i on. Runni ngast ar t uponashoest r i ngbudgeti shar denough.I fy oucankeepmar ket i ngcost sdown whi l ecapi t al i zi ngonsuccessf ul di gi t al oppor t uni t i es, y ouwi l l beabl et oi mpr ov ey ourbr ands v i si bi l i t ywi t houtsacr i f i ci ngal ar gebudget .