Rebecca Ogungbure

Small businesses have always had the challenge of a perfect definition. This is because the classification of a business as "small" depends on a variety of factors that are sometimes peculiar to a particular state or region or governing business body, as the case may be. In general terms, small businesses refer to companies that have fewer employees and less annual revenue, when compared to standard companies. If you have ever walked into a local store in your neighborhood that provided the item you have searched for all day at other far-away big stores, then you understand and see the place of small businesses. However, one major problem small businesses face is the visibility problem. Because of their size and limitation in location, small businesses do not have a wide range of customer base to keep the business thriving. One way to bridge the gap between small businesses and their potential customers is through e-commerce. In this article, I have listed some of the best e-commerce platforms that small businesses can leverage. The Best E-Commerce Platforms For Small Businesses As a business owner, what you want is your customers/clients to find you and hence, buy your products or patronize your service. E-commerce platforms do just that. They bring you, the seller, and your customers/buyers into one space, thereby making business easy, effective, and stress-free. Below are listed some of the best e-commerce platforms for small businesses like yoursWix Shopify Woocommerce Squarespace Volusion Big Commerce Weebly How Can I know The Best E-commerce platform for my business Did I read your mind? Is this your next question? The first thing you should know is that there is no perfect e-commerce platform. No e-commerce platform can do everything you may want as a business owner. So, your best bet is to find an e-commerce platform that is able to meet your most immediate need. The first step in deciding which e-commerce platform works best for your business is to determine why you want to go online. Next, outline what you want to achieve with your online expansion. Remember that growth takes time, hence, set realistic goals. Afterward, research the various e-commerce platform options you have and choose the one that most fits your needs. Why Is E-commerce Platform Good For Small Businesses In a world where human needs are ever-increasing, an idea that gives you the opportunity to meet these needs become vital. If you have a business that offers a service or a product that is able to satisfy, at least one, of the many needs of humans, you become, among other things, a solution provider. E-commerce provides you an opportunity to meet this particular need in a wider range. Ecommerce brings you (or your product or service) closer to your consumers as it does them to you. Needless to say, it increases your visibility. For a business to grow, the right customers and the needed product have to come to the same space to interact.