Rara Dewi Fortuna

Rara D. Fortuna Project & Marketing Coordinator freelance creative read more Hello! I’m Rara, an operations-minded creative who thrives in fast-paced environments. With experience in event coordination, branding, and storytelling, I love turning ideas into structured yet emotional experiences — much like the energy that drives Formula 1. When I'm not working, I'm baking, reading books, and going on picnic dates with nephew or enjoying my alone time. I believe that having a life outside of work is critical to staying inspired and energized. what i do Brand Communication & Copywriting Project & Operations Coordination Writing with rhythm and intention. From campaign taglines to event narratives, I create words that carry energy, connecting audiences to essence of the brand. I plan workflows, manage timelines, and ensure every creative idea translate smoothly into real execution, on time, on point and in sync with the team, Creative Concept Development I craft creative concepts that align brand identity with emotional engagement, built for both digital and real-world impact. what i've done Exhibition Marketing Campaign Branding Event Coordination Communication Work Copy & Messaging Creative Concept ⚡ CREATIVE CONCEPT 01 — HEARTBEAT OF THE PADDOCK Capture the unseen rhythm of Red Bull Racing — where every breath, click, and heartbeat syncs with the speed of Formula 1. A short-form video series that turns the emotion and precision inside the paddock into cinematic storytelling. 30-60 sec vertical videos for Instagram, TikTok, YouTube Shorts. Visual tempo follows a real heartbeat — calm setup → chaos → silence. Focus on sound design: pit radio, tools, breath, and pulse synced to race rhythm. The Idea The Execution Humanizes the team’s performance. Transforms mechanical speed into emotional storytelling — showing that behind every millisecond, there’s a heartbeat that never stops. The Impact Tagline: “The Rhythm Never Stops” 🏁 CREATIVE CONCEPT 02 — THE RUSH CLUB A global digital campaign where Red Bull Racing Fans fuel the team with their own race-day energy. Through #TheRushClub, fans share how they live the rush, from screaming at overtakes to cracking open a Red Bull before lights out. Weekly prompts on Instagram, TikTok, and X. “Rush Replay”: drivers react to fan clips. “Rush Wall”: digital mosaic of live fan moments at HQ. Visual style: bold, fast, glitchy — pure Red Bull energy. The Idea The Execution Tagline: “The Rush Unites Us.” let's collaborate on next project (- - Bridges the adrenaline between the garage and the grandstands. Transform fandom into participation, proving that every fan heartbeat fuels the race. The Impact